App icon test marketing poll

50 Respondents Female 18-34 35-49 50-64

This is a completed app icon test marketing poll published on Dec 20, 2016.

The mobile app developer received 50 unbiased responses (votes & explanations) from a targeted (Female, 18-34, 35-49, 50-64) responder pool in about about 2 hours.

Using PickFu, mobile app developers are able to test app icons and screens before launching, utilizing one of the cheapest and fastest app store optimization tools available.

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Which free mobile game would you prefer to download by its icon shows, and why?

Option A

B7b17633cdea0dc97207067ee32752bdee6f7bc3


30/50 votes

Full Poll Results

Published Dec 20, 2016
Public

Which free mobile game would you prefer to download by its icon shows, and why?

50 Respondents Female 18-34 35-49 50-64

Option A

B7b17633cdea0dc97207067ee32752bdee6f7bc3


30 votes
Option B

629b2390df0239d6a0711a6ecbb327d673ed4c2c


20 votes

Responses

Responses to Option A
1
I like these colors better.
2
This icon is clear in appearance.
3
The colors are more appealing.
4
I can't really decide which I like better, they both look great but Option A reads slightly better (as far as name) but that's not really a complaint on B either. It looks great too.
5
Easier on the eyes to read
6
I think the colors of this logo are more eye catching and attractive.
7
I prefer the graphics over the other one.
8
The coloring is much more attractive.
9
I like the colors and design of A somewhat better.
10
this one looks better to me.
11
I find this design more appealing
12
Option A is a cleaner design. Option B feels like it would be hard to read on a mobile device because of the font style.
13
The colors purple and red, black and gold look better together. Pink and red clash.
14
A. It looks a little more glossy & sharp-looking.
15
I like the boldness of the colors in A better.
16
easier to read title
17
This is less harsh on the eyes
18
i prefer the black/gold/ purple combo better
19
It looks more adventuresome, more "casino-y" and professional, whereas the one on the left looks "cheap" and trashy
20
Option A has a more sleek look.
21
I like the graphics on this option better than the other.
22
I like the colors.
23
I like the way option A looks. The design is clear and bold and really caught my attention.
24
I strongly prefer Option A because I like the color and graphics more than Option B.
25
I don't play slots games but option A looks a little friendlier.
26
Not much difference. I just like darker backgrounds in general.
27
I prefer the colors on Option A. I also like the way the three 7's look.
28
I prefer the lighter text on black background as it's easier to read and stands out more.
29
I like the symmetry of the icon.
30
the colors in the other option are a bit too bright.
Responses to Option B
1
Both are appealing , and intellectually my mind says Option A is 'better' but for some reason my eyes are repeatedly drawn back to Option B.
2
I like the brighter colors, and the look of the 7's on a roller like the real machines.
3
more flashy and colorful
4
Prefer the colors and dazzle of this design.
5
I really like the neon blue & purple colors.
6
B looks more exciting
7
B looks more fun and exciting.
8
it is flashier
9
IT LOOKS MORE PROFESSIONAL AND TRUSTWORTHY
10
I like the colors better and the design looks more professional.
11
More unique colors make me feel like I might not have seen games just like it already.
12
I like how bright it is and the coloring.
13
I like the colors and design better
14
This is exciting.
15
Looks like more fun
16
Love the bright colors of B.
17
I lvoe all the colors
18
It is more eye catching.
19
I like the image of the triple 7's. it tells me this is definitely a slot machine
20
It looks a bit more exciting, compared to A. Choice A looks kind of old-fashioned. Choice B looks like it might have more new and exciting games of slots.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
-
Male (None)
-
60%
Female (50)
40%

Age
-
3-17 (None)
-
60%
18-34 (20)
40%
56%
35-49 (23)
43%
71%
50-64 (7)
28%
-
65+ (None)
-

Income
38%
$0-30k (18)
61%
77%
$30-60k (18)
22%
70%
$60-100k (10)
30%
50%
$100k+ (4)
50%

Ethnicity
60%
White (43)
39%
50%
Black (2)
50%
50%
Asian (4)
50%
100%
Hispanic (1)
0%
-
Other (None)
-

Education
55%
High School (9)
44%
57%
College (33)
42%
75%
Grad School (8)
25%
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