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Head-to-head

Poll complete
50 people answered in about 3 hours.
50 US-based respondentsAmazon Prime subscribersNovember 29, 2022Public
November 29, 2022Public

Q: Based on the cupcake stand design, which product would you rather buy and why?

Head-to-head poll

Statistically significant
2nd place
A option image
A
16 votes

32%
PickFu winner
B option image
B
34 votes

68%

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Response flags
0
Keywords
20
15
15
13


Gender identity
19
30
1
Amazon Prime member
47
3
Age range
13
22
6
5
4
A
16 responses
A

I would pick this heart shaped version if it was for a wedding or anniversary party.

A

The hearts looked really whimsical.

A

This one has a more romantic vibe. There is more emotion attached to it.

A

I choose option a because I love the heart design much better

A

I love how cute A is, definitely fitting for someone more girly like myself.

A

This has a very unique shape while also being very elegant and modern

A

option A. i love the heart as a cupcake stand and it being lit up holy smokes it looks so nice! I want it! Its unique and thats so hard to find something new in a heart shape. This one definitely pulls it off though! i would give it 5 out of 5 stars

A

I like a because it’s different of other cupcakes to other cupcake stands that i see on Amazon and I also think it’s a good idea to show it lit up

A

Option A design is shaped in form of a heart and given the fact that this is a cupcake stand, It communicates more deeper emotions of love, happiness, and affection.

A

I picked option A' I think the heart design makes the product very catchy and classy.

A

Option B it’s my choice because I prefer the shape of the trays, I just think it looks better square that in the heart shape.

A

Both of these are good, but A is better than B because it is better designed

A

I choose A because its design is extremely creative and visually appealing, compared to B

A

I think a would make a better cupcake stand because it's not a general shape. Kids and females would love the hearts.

A

I like the heart shaped one because it's unique, it would be nice to have something a little different looking.

A

I like the heart design shown in option A the best compared to option B.

B
34 responses
B

I would choose option B because the base levels of the stand have different sizes which is better for displaying items like cupcakes.

B

I choose B, Because the display and design ang color lighting is very nice and clear.

B

B is simpler and can be enjoyed by more people.

B

Rectangular cupcake stand looks great compared to heart shape stand. Option B looks appealing and impressive.

B

The different sized squares look better for display purposes, though the hearts are really cute too

B

I chose B because I think the square design is appropriate for more general situations, whereas the heart design in A might not be appropriate for certain serious or formal situations.

B

I think the heart shaped one would be very awkward to use. The shape is too irregular so it would be hard to get cupcakes on their and make them look good. There would potentially be a lot of wasted space. I like how choice B tapers and gets smaller as it goes up.

B

I think hearts should be reserved for wedding stands, so give me Option B!

B

My wife and I stay away from most heart-shaped things. No clothing with hearts, no heart-shaped jewelry, nothing.

B

"B" is better because it's a generic stand that could be used in many different scenarios. "A" is only appropriate in specific circumstances and is less useful because of that.

B

B could be used for any event at any time. A is restricted because of its shape.

B

I like choice A better, but choice B will be able to be used for many occasions, whereas choice A will be more limited in which setting it is used for.

B

Option b has more tier levels

B

because it as a sold base and the product is very attractive based on the color.

B

The fact that the tiers are different sizes makes B more stable, and less likely for someone to accidentally knock over if they take some from the lower tiers.

B

this might hold more cupcakes, its also a classic design

B

I'd definitely go for Option B. I think the overall look of the cake stand looks better than Option A. In addition to that, the size and shape of the stand is more practical than Option A.

B

I prefer Option B as my first choice. It's attractive and looks like it would hold more cupcakes than the other option, Option A is just too cutesy for my taste in general.

B

B has more pleasing and attractive design which is more detailed and shown in a much more clear way as compared to choice A.

B

i would rather buy the cupcake stand in option B because i like the square platforms

B

Its much easier and more practical to stack cup cakes on the square design. option a is far more elegant but very limited on space.

B

Choice B is simple and can be used in any setting and is not restricted on holiday theme etc.

B

While I like the heart shape of A, I think B is more stable with the larger platform at the bottom gradually getting smaller towards the top. It's also easier to grab from the lower shelves.

B

I prefer the more neutral shape of B. A seems too romantic and specific.

B

B can be used for all occasions. A is cheesy and can’t be put out in all situations

B

I prefer option B, the design is not as tacky as option A and it would hold more food on it than option A due to it's shape and having more surface area. I think option B is more practical and also looks really good.

B

The square design is more versatile….the hearts are only good for weddings and Valentine’s Day.

B

I like choice B because I feel that the square/rectangle product makes the product look more modern and more useful

B

Choice B when loaded with the cupcakes will look like a wedding cake and will be easy to get the cupcakes for serving. Choice A is a heart shape which does not have straight sides making it hard to load a lot of cupcakes and remove them for serving along with a base that may need bracing when it gets lopsided due to distribution of the weight of the cupcakes.

B

More stable and easier to stack and arrange cupcakes

B

More surface space overall, not themed in anyways, still looks fancy even though it's just square.

B

B is good because it works for any occasion. A is very limited by being a heart design.

B

Even though A is cuter, Option B is more practical and would be able to fit more cupcakes.

B

I liked choice B since the layered design looks more appealing and easy to take product off from. Choice A looks unstable and not as reliable to take off product from.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users