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Ranked

Poll complete
50 people answered in about 9 hours.
50 US-based respondentsWomenParentsJuly 15, 2021Public
July 15, 2021Public

Q: Based on the design, which product would you rather buy?

Ranked poll

5th place
A option image
A
5 votes

10%
2nd place
B option image
B
15 votes

38%
3rd place
C option image
C
6 votes

22%
PickFu winner
D option image
D
17 votes

62%
4th place
E option image
E
7 votes

14%

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Response flags
0
Keywords
19
19
14
9


Options
0
0
0
0
0
Gender identity
49
1
Racial or ethnic identity
1
5
6
38
Education level
8
1
4
20
17
Age range
6
13
15
9
7
Parent
43
A
5 responses
A
C
D
B
E

A or C would be my top choices for their neutrality.

A
C
D
B
E

I liked the subtle patterns more since they felt a bit more delicate and feminine. The options that had thicker, bolder and more aggressive patterns felt a bit gaudy.

A
C
D
B
E

I like the neutrality of choices A and C.

A
C
D
E
B

I like simple designs, and neutral colors, so I definitely prefer choice A the most.

A
D
B
E
C

The rainbow really speaks to me. It's a simple yet neutral design

B
15 responses
B
D
C
A
E

I seem to like the medium size thingies with some distance between them. I don't like the really crowded ones, especially when they are large or overlapping.

B
D
E
A
C

I think this one is the most attractive and nice. I would chose this one. It is cool. The pattern is good and I like the color scheme. Thank you

B
E
D
C
A

I like the flowers in B and E. Very pleasant looking.

B
E
D
C
A

All are so lovely but I am really drawn to the colors in B.

B
C
A
D
E

B and C have patterns and colors that I think would go with more decor.

B
D
C
A
E

The only print that I even remotely like is B. That is why I picked B because it is the only one that I like

B
C
A
D
E

B because it features a nice fabric and formidable layout. It also looks more genuine and high quality too.

B
D
E
A
C

I like the colors used in option B. It is the most colorful and draws me to it. Next I like the ones with the earth tone patterns

B
D
C
A
E

This design is the most attractive.

B
A
C
E
D

Option B design caught my eye the most, i will go for it

B
D
E
C
A

I tend to like flowery or patterned fabrics, so I chose the ones most appealing to me. Option A and C are more muted, and C is too busy.

B
D
C
E
A

I like the flowers very much in "B". They are very pretty! I chose "D" next because the leaves are pretty and remind me of autumn. I chose the feathery design in "C" next. It's quite neutral and would go with just about everything. I chose "E" only because it's minimally better than "A". It's flowers, but they look like dead flowers, all brown and somewhat shriveled on the edges. "A" looks like row after row of fingerprints.

B
E
D
C
A

Option B, the design looks better

B
D
E
C
A

These are all so cool

B
E
D
C
A

I prefer the one with the most color and the others I chose by what I like best about the looks and style. Not really crazy about the color but I do like some of them.

C
6 responses
C
D
A
B
E

I prefer Option C. It's a pleasant pattern, looks sophisticated and understated but still stylish. Option D has a feeling of movement and the color palette is attractive. Option A is muted and looks interesting. The remaining options are all just okay but seem ordinary and not very interesting or winning.

C
A
D
E
B

Ranked in order of personal preference.

C
B
D
A
E

I like my first choice the best. It is the most neutral and attractive option to me.

C
A
D
B
E

I like the neutral colors and the patterns of both C and A. The other choices have too much brown.

C
A
D
E
B

The feathers in C are light and wispy and nicely done. The shapes in A are also very nice. I like that they're not perfectly symmetrical but are hand-drawn. D's leaves are nice but a bit dark. I prefer the lighter colors of C and A. E's flowers are very well-done. I guess it depends on what this product is, as I could see liking E. I don't like B's design or colors.

C
A
D
E
B

I like the more neutral colors and patterns.

D
17 responses
D
E
B
C
A

I am not sure what this item is but option D has the best design. I like how the fall leaves are featured and the design shows their true colors. The color of fall leaves come in so many stunning variations and I am happy to see them all depicted here. The colors are calming and peaceful looking

D
B
E
C
A

Choice D is the best looking pattern. Choice B and E are mostly okay patterns, but I'm not in love with them. Choice C and A are both a bit boring and I'm not that interested in either one of them.

D
E
B
C
A

I chose based on both color and design in the order I liked best

D
E
B
C
A

I like D because of the colors and design. Then I chose E and B for the same reasons. C and A were a little plain.

D
E
C
A
B

What is this? I can't figure it out. Is it a rug? Is it a plate? Is it a picture to hang on the wall? I have no idea. I like the design of Options D and E the best. But it would be helpful to know what this is so I could make a more informed decision.

D
C
B
E
A

I picked based on personal preference (I love leaf designs, so that was my top pick). I like the first two, but the last three are really ugly.

D
E
B
C
A

I picked D because it is beautyful, it would look good in my house.

D
E
C
A
B

I chose by designs that most catch my interest.

D
C
A
B
E

I like a less rigid pattern like it could be naturally occuring, i like the natural aspects like leaves or flowers. The sunflowers seem very dated in their contrast and color scheme.

D
B
C
A
E

option d is very nice, very fall like

D
E
C
A
B

I like option D, the style, colors and design. Option E is next, the flowers are uplifting. Option C is next because of the generic nature and go with everything. Option A is a nice geometric design, option b is last, its a bit too old lady looking for my taste

D
C
E
B
A

Option D is the most appealing to me. I like the design very well vs the others

D
E
B
A
C

I chose D first because the earth tone leaves would go with my furniture in my house.

D
E
B
A
C

I like both my first and second choices very much. They are clear and distinctive.

D
C
B
E
A

Not knowing what the product is, I chose D because that was my favorite pattern.

D
C
E
B
A

I like the simple design of D and C. E and B have so much going on and the pattern looks very crowded. I didn't like A at all. It is very dull and boring.

D
C
E
A
B

i like the leaves because i feel they're colored better and more subtle. i'm personally not a flower person, and prefer more neutral colors

E
7 responses
E
B
D
A
C

Image E is most eye catching and best looking in my opinion

E
D
C
B
A

All the five images of the design product are good quality and very creative design . Is reasonable price to buy the product.

E
D
B
C
A

I used the concept of bright colors because i am attracted by bright colors. Option E which i ranked first i found it to be more attractive.

E
C
D
B
A

Most of these patterns are too busy and too crowded. If I were buying this product I would want other pattern options, because none of these really make me happy.

E
B
D
A
C

I love E , B and D. I don't like A and C. A and C aren't bold or colorful enough and not enough detail. E is great-- I love sunflower and love the autumn and summer coloring of E and B, with both the sunflowers and leaves. I think those are the prettiest.

E
D
B
A
C

The product design is graphic and best in comparison. The quality product is attractive and likeable.

E
B
D
C
A

I liked the very colorful, full patterns. I like a very close and not scattered design. There was too much empty space or too much plainess in the ones on the bottom of my list.

Showing 50/50 respondents

OptionRound 1Round 2Round 3Round 4
D1st

34.00%

17 votes

36.00%

18 votes+1

42.00%

21 votes+3

62.00%

31 votes+10
B2nd

30.00%

15 votes

30.00%

15 votes

36.00%

18 votes+3

38.00%

19 votes+1
C3rd

12.00%

6 votes

20.00%

10 votes+4

22.00%

11 votes+1

Eliminated

11 votes reassigned
E4th

14.00%

7 votes

14.00%

7 votes

Eliminated

7 votes reassigned

Eliminated

--
A5th

10.00%

5 votes

Eliminated

5 votes reassigned

Eliminated

--

Eliminated

--

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users