{"app_id":"fyv2a0qw"}

Ranked

Poll complete
50 people answered in 31 minutes.
50 US-based respondentsAmazon Prime subscribersMay 26, 2023Public
May 26, 2023Public

Q: If you were shopping on Amazon, which funeral guest book product would you rather buy and why?

Ranked poll

3rd place
A option image
A
16 votes
32%
PickFu winner
B option image
B
18 votes
52%
2nd place
C option image
C
16 votes
48%

AI Summary

The survey results show that Option B was the winning option, with a score of 52, followed closely by Option C with a score of 48 and Option A with a score of 32. The main reason why Option B won is due to its beautiful design that resonated well with the respondents. The image on the cover was seen as peaceful and calming, which are emotions that people want to experience during difficult times. Additionally, respondents appreciated the fact that it did not have an image of the deceased person on it, which some found too painful or creepy.

Across all options, three topics emerged as important to respondents: personalization/customization options (Option C), simplicity/elegance (Option A), and uplifting/positive imagery (Option B). Respondents appreciated having customization options such as being able to add a photo of their loved one on the cover (Option C) but also valued simplicity and elegance in design (Option A). Finally, respondents were drawn towards uplifting imagery such as sunrises/sunsets (Option B).

Based on these poll results, further hypotheses could be tested regarding how different demographics may prefer certain types of funeral guest book designs. For example, age may play a role in whether someone prefers more traditional designs or more modern ones. Gender may also play a role in preferences for customization options versus simpler designs. Additionally, further research could explore whether cultural differences impact preferences for certain types of funeral guest books. These hypotheses could be tested through additional surveys targeting specific demographics or focus groups where participants can discuss their preferences in more detail.

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Response flags
0
Keywords
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11
9
9
Options
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Gender identity
16
33
1
Amazon Prime member
48
2
Age range
14
23
7
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A
16 responses
A
C
B

I prefer the simplicity of the black leather-bound guest book, seen in option A. It just seems so much more tasteful than options C or B.

#11

Mark response helpful
A
B
C

I prefer the simple black design of A. I don't like the glossy black with image on C.

#12

Mark response helpful
A
C
B

I strongly prefer option A. It looks to be the most high end option. Option B looks extremely tacky.

#15

Mark response helpful
A
C
B

A looks the classiest and that is extremely important when picking this type of item. C is much classier than B, in comparison

#16

Mark response helpful
A
B
C

The other options are just too cheesy and asking too much in my opinion

#17

Mark response helpful
A
C
B

i'm more of a simplistic kind of guy so i like that one

#20

Mark response helpful
A
B
C

Option A is the best choice for me. The most simple and classic option in my opinion.

#22

Mark response helpful
A
C
B

I love how simple this product looks with this design but in the end it's perfect for the occasion.

#24

Mark response helpful
A
B
C

A is my choice i would much rather basic black nothing special nothing fancy. if that was not a option then i would like the sun rising on the water due to it will allowed me to think of fun times instead of like c being a picture of them where my mind could easily go to sadness

#25

Mark response helpful
A
C
B

I like the simplicity and look of the texture as well as the color and style of option A the most. I don't think this type of book should be overly done.

#30

Mark response helpful
A
C
B

I want something relatively simple and solemn for a book like this, so A would be the most tasteful choice. I could see going with C as well if I wanted a less formal version, but B is just too garish for my liking.

#32

Mark response helpful
A
B
C

A feels the most classy and appropriate given its simplicity. B feels a bit cheesy and trite. C is ruined by the picture as it feels very creepy.

#35

Mark response helpful
A
C
B

I would prefer option A because I like the sleek and timeless look of the solid cover with subtle text

#37

Mark response helpful
A
B
C

I don't like the photo at all. Just too painful. Plain and simple is what I prefer.

#41

Mark response helpful
A
B
C

A and B are more clear and better displayed for me as compared to choice C.

#43

Mark response helpful
A
B
C

I prefer the more subtle style of B.

#46

Mark response helpful
B
18 responses
B
A
C

I liked the options that had more vibrant colors as these felt more full of life.

#1

Mark response helpful
B
A
C

I like option B the most because the sunset looks extremely peaceful and lovely.

#3

Mark response helpful
B
C
A

Option B is the best option because of the image of the sunset. It really goes with the message of the product and it provides an optimistic look to this kind of product. The other options do not provide this.

#4

Mark response helpful
B
A
C

Option B has the best funeral guest book design that gives everyone hope that a loved one is resting in peace.

#5

Mark response helpful
B
C
A

i really like the photo one in choice C but i like the saying in choice B the best. i think if choice B could have a photo spot on the cover then it would be perfect. choice B and C combined

#9

Mark response helpful
B
C
A

I like the photo art on B. It makes sense and it is also a peaceful picture. I could see this being used and see it being well received by those attending.

#14

Mark response helpful
B
C
A

This cover design is the most appealing, the image is uplifting and non depressing but also neutral

#19

Mark response helpful
B
A
C

This honestly looks like the fans or calendars that you would get at a funeral home or church.

#23

Mark response helpful
B
A
C

The look of choice B is appealing to me with the sunset in the background here, it seems special to me.

#29

Mark response helpful
B
C
A

I chose B because the image on the cover is peaceful and calm, which are nice emotions to experience during difficult times.

#33

Mark response helpful
B
C
A

Nature scenes are more profound and memorable. They really are very beautiful.

#34

Mark response helpful
B
C
A

B first because I like the scenery as the coverC second because I like that I can put a picture on the front coverA last because black is not a good color as the cover

#36

Mark response helpful
B
C
A

B I like the scenery on the cover. C I like the photo of the person and that it states In Loving Memory too. A I don't like the cover. It is dull and not a good color for the event.

#39

Mark response helpful
B
A
C

B looks hopeful and calming.

#44

Mark response helpful
B
A
C

Option B of a sun rise shows brighter days ahead.

#45

Mark response helpful
B
A
C

I prefer the term "celebration of life" and like the options without the photograph

#47

Mark response helpful
B
A
C

The sunshine in my top choice is positive and uplifting, which is appealing for sure!

#49

Mark response helpful
B
C
A

I’d rather celebrate life than confine someone to memory, so a big thumbs up for Option B.

#50

Mark response helpful
C
16 responses
C
B
A

I like that you can put a picture of the deceased on the front cover.

#2

Mark response helpful
C
B
A

The photo format and the "in loving memory" portion that Option C has makes it so fitting.

#6

Mark response helpful
C
A
B

I think these are all nice, but I do love option C. I think the black and gold is timeless and I like being able to add a photo on the cover.

#7

Mark response helpful
C
A
B

Option C is my preferred choice because it is classy and timeless and will stand up well.

#8

Mark response helpful
C
B
A

It seems very appropriate to have a picture of the deceased on the guest book

#10

Mark response helpful
C
B
A

I like Option C the best. I like the idea of having a loving, smiling picture of the deceased. It makes it seem loving and honors his memory in a lovely way. The remaining options are perfectly fine but not as eye catching and seem to be either very corny looking or very drab and dull.

#13

Mark response helpful
C
A
B

Because it has a picture of the deceased and it looks the most organized.

#18

Mark response helpful
C
B
A

I like Option C the most since it displays the face of the person whose life is being celebrated.

#21

Mark response helpful
C
B
A

Assuming that the picture can be switched out to be personalized, I much prefer this option. It links into the fact that this is a very emotional and gives the family something more unique to them. Between the other two options, my lowest ranked one seems plain.

#26

Mark response helpful
C
B
A

I like the idea of the person at a more recent age - that's a nice memory.

#27

Mark response helpful
C
B
A

I think option C is beautiful. I like that there is a spot to place a picture.

#28

Mark response helpful
C
B
A

I like that option C has a place for a personal photo on the cover. It feels more meaningful.

#31

Mark response helpful
C
B
A

I love having a photo of the person as I feel like that really appreciates them and personalizes the item for them quite a bit. From there, I like B over A as the nature background of B just look to be so much more calming for me

#38

Mark response helpful
C
A
B

Option C has the option of having your loved ones picture on the cover, this is a good way to preserve memories. Second choice would be option A because of its simplistic formal design. Option B is too old style with an unrelated scenario on the cover.

#40

Mark response helpful
C
A
B

I like the space for the picture. It would be great to be able to put a photo on the cover that would be protected. This style is perfect for a funeral guest book.

#42

Mark response helpful
C
A
B

C is great because it includes a picture of the deceasedA looks elegant and high qualityB looks cheap

#48

Mark response helpful

Showing 50/50 respondents

OptionRound 1Round 2
B1st

36.00%

18 votes

52.00%

26 votes+8
C2nd

32.00%

16 votes

48.00%

24 votes+8
A3rd

32.00%

16 votes

Eliminated

16 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users