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Head-to-head

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsJanuary 27, 2023Public
January 27, 2023Public

Q: If you were shopping on Amazon, which product would you rather buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
7 votes

14%
PickFu winner
B option image
B
43 votes

86%

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Response flags
0
Keywords
8
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6


Gender identity
19
30
1
Age range
13
25
7
3
2
A
7 responses
A

I like option A the best because the design would be one that I would use more than the other option.

A

The cup holders and showing off the tray is interesting for choice A here.

A

A looks like it is higher in quality, and is able to draw my interest more.

A

I liked the options with wood colors that were richer.

A

This one is a little better

A

I think the more generalized openings would fit me better. I can think of more things I would use it for.

A

I'm not sure what I would do with the wide expanse of rectangular space in B

B
43 responses
B

I picked B because it's bigger and has more room. There is also three holes compared to the two in A. There is a lot more storage and accesibility in B, which is better for your buck.

B

i have no idea what this is but at least this one has 3 holes so might be more useful

B

I would rather buy option B, the product has more versatility

B

I like B because it has that additional cup holder

B

I voted for option B because it had an extra cup holder. I also like how the main compartment seems like a bigger space which can store more things.

B

A would confuse me. At least B makes sense and I know what it is

B

I would rather buy option B because it's bigger and it has the extra holder.

B

I prefer B because it's easier to see more angles of the product and get a better idea of what it is.

B

The wood looks higher quality, I prefer the size and the openings are more effective.

B

I rather prefer the option B wooden product image because I like how this product has three pockets and a larger rectangular shape and more surface area than the smaller sized option A product image with fewer pockets in it.

B

The angle of the photo makes the object look better

B

It looks much more spacious compared to Option A.

B

I voted for option B, because I seen my friend use these items before and this is a box to make expresso "molds" and having that 3rd "slot" on the side assists making those said molds in a faster rate.

B

I chose option B. I like the 3 drink holes as opposed to two and the rectangle basket.

B

This one looks bigger and it has three cupholder type holes.

B

Not really sure what this is but I like the large square compartments and logo on the side. All the smooth edges of the box and cut out in the circular part make it look really high quality. Knowing that its not one solid piece of wood, the 2 tone color of the connecting pieces makes it stand out a little more, it also shows how smooth the transitions are.

B

I like B better because I like that is has more options for holding the items. I like the cut out on the one round area for if something has a handle it can rest a little better in this spot. The bar in the middle would come in handy so you have something to knock the other piece onto to get the grounds out of the piece, and then there is lots of room to store the grounds so you don't have to empty it right away. The bar would also work to hold it if you are moving this around to clean the counter after making coffee. The logo piece on the front side makes it look very fancy and expensive.

B

I prefer option B because it has more compartments in which to hold items.

B

I chose B because I like the compartment on the left.

B

Choice B looks like the better tamper holder.

B

I would go with option B because to me it looks more durable and compelling. Option A does not really interest me as much in general.

B

B has more compartments and the square shape allows more space

B

I would choose option B because it has 3 slots and inserts.

B

I chose option B because the design can hold more and I would use it more often.

B

i chose option b as the one i would purchase because it has the space available for 3 beverages

B

I don't know what this is, but the box looks much nicer in B. You can see the logo, the wood looks better and it looks bigger.

B

This product looks more organized and I like the shape of it.

B

I like this one more because it feels like there are more areas where I am able to put in my items and get organized.

B

Product B offers more holding space and more is always better.

B

I chose B because from the image, it looks like the bigger of the two and thus seems to be able to hold more items.

B

Option B I like having the three of the circle holders and then the square rectangular in the back makes more sense to me, I'll be able to do more with it

B

Option B seems a little more high end, and I’m willing to spend more for quality.

B

I chose option b because I like the way it looks better. It has a simpler design.

B

It looks better and would have more uses. I have no clue what these would be used for but I could use choice b for a cupholder and for remotes and things. It looks easier to carry around to where I need.

B

I chose B because I think the angle that the product is shown from makes it look a bit more appealing than the angle used in A.

B

I like the design of this one more. It seems more useful.

B

Option B seems to have more room for storage and looks more attractive

B

Option B has a slightly slicker design compared to option A

B

Both pictures don't look to great but whatever the black thing in A is looks very intrusive

B

I chose B because it looked higher quality and that it would allow me to store and present the product in a higher quality way.

B

I like the look of B a little more. The various holes seem more versatile. I have no idea what the item is. It looks like a combination of a fast food holder tray for a car and a gambling game.

B

I would rather buy option B. It looks like it is made with better quality.

B

B looks more versatile and perhaps larger.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users