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Head-to-head

Poll complete
50 people answered in about 7 hours.
50 US-based respondentsEnthusiasts (5+ body care products)June 25, 2019Public
June 25, 2019Public

Q: Which anti-inflammatory supplement would you be more likely to buy? Why?

Head-to-head poll

Not statistically significant
2nd place
A option image
A
24 votes

48%
PickFu winner
B option image
B
26 votes

52%

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Response flags
0
Keywords
10
10
10
8


Gender identity
38
12
Age range
14
21
6
5
4
Cosmetics and body care habits
4
46
A
24 responses
A

looks very appealing and beneficial

A

I like colors in product labels. They pop out towards me and draw my attention to them over the traditional black and white or grey scales images.

A

I like the greek symbol with the saying on it. It's humorous and would make me more inclined to buy this product. It is much more engaging than Option B.

A

the colors make me feel more optimistic

A

I like the mythical Greek style, it's just more fresco and bright and inspiring whereas the other one seems outdated, with the minimalistic urban vibe, it's just tired.

A

The logo is just wonderful. It immediately catches my eye as it is unique and special. I love the traditional look of it yet at the same time it has an update appeal that looks like today because of the color choice

A

Option A is more noticeable. Option B looks very nice but I think I would be less likely to notice it. "Smite the inflammation" is cute and funny.

A

Choice A seems more like a label you'd see on supplements, especially vintage labels. Choice B looks like a stock photo for creating websites.

A

I am sold on "Smite the Inflammation" and the graphics. You don't see this type of design every day - at least with nutritional supplements. The look and feel make ME feel like this is homemade - and that the brand is looking out for me.

A

The colorful label with the elegant visual is best.

A

I chose A because I liked the idea of "recovery ambrosia" and it is more colorful. The words "healing nectar" at the top also suggest something natural. Whereas the artwork at the top of B suggests something chemical and man made, like beakers.

A

A looks like their is quality behind the product and work was done to create the label. When you look at B, I could probably make it with Word. It does not make me feel like it is a quality product.

A

I do like Choice B, but the imagery of Choice A is beautiful, honestly. I'm drawn in by "healing nectar". Most of us know who Aphrodite is, why not purchase this anti-inflammatory dietary supplement in the name of self-love? Overall, I chose A because I am more attracted to the labeling. It's more appealing to me than the other option.

A

Love the graphic of Aprodite

A

The ad is more eye catching. It is more colorful and has better graphics

A

I love the cheekiness of the slogan on A.

A

I like the detail and whimsy of A. Gives me fun stuff to read and I relax my judgement on the product.

A

I like this one a bit more

A

Choice A brings to mind the older remedies of the medicine shows. The label is fun and colorful and eye-catching. Choice B is white font on black that is not memorable not is it something I would pick up as easily as Choice A.

A

I chose A because I really like that logo. i think that it will catch everyones eyes, and will pull them right in. The aphrodite on the front is screaming...look at me! I love it. It's cute, it's feminine and will be something that doesn't look like a supplement sitting on your countertop.

A

i don't like the black color on the B label at all

A

I got a smile when I read this label. I felt the thought that went into this label means they really care about the product they made.

A

I like the label. It's clever and cute and evokes the idea that this cream has been used for centuries.

A

the image itself is very calming and welcoming, i think it works best to show what the product could be, bring down the craze

B
26 responses
B

It looks more clean and spacious. I like the black color and bright text

B

choice b looks more official

B

B is basic and simple. It addresses the purpose clearly.

B

Much more eye pleasing and simple.

B

Option B looks more like a vitamin and makes the point of the product clearer.

B

I like the simple design....not too much extra detail

B

i like choice b better because i like the plain old black and white and the small yet neat font. i also like that it is plain and doesn't have tons of information and look cluttered like the other option has. i feel like when a product is simple and right to the point that it catches peoples eyes.

B

I like both for different reasons but I would pick B. I like that it looks simple and it's seems more science based. That appeals to me.

B

The packaging seems less snake oil (ish) then the other presented option.

B

I would buy option B because it gives a more professional vibe. The black and white makes me feel as though this solution is an obvious choice. The city backdrop makes me feel as though it comes from a more futuristic producer. Option B just has an overall more serious tone.

B

IT WAS WORKS TO ANTI-INFLAMMATORY

B

Seems simpler and more professional

B

The label looks clean. I like the color.

B

This is the one I would buy without a doubt.

B

I like because I like the black and white classic deisgn. It is simple and very clearly seems to an anti iflammatory. A is a little confusing with the symbolism of the godess of love

B

design looks more modern and scientific

B

Option A looks a little non-professional to me. Option B has some sciency-looking stuff on it that would make me choose it instead.

B

This option is more professional

B

This is a simple design which I prefer. I think the other one is trying to be too cute.

B

Have to go with B here. It looks positive and not smary like A. B is more down to earth shall I say and more positive. And possibly for both men and women.

B

B stands out a lot more to me. Its simple but yet unique at the same time. The darker background with the white text makes it a lot easier to read for something like me

B

Option A just isnt appealing to me. I personally thing that all the advertisements on the product actually takes away from the product itself. Sometimes less is more!

B

i think its easier to understand what the product is here

B

B seems more modern whereas A looks holistic.

B

it is a simpler package...I like it better.

B

I was on board with A until the "smite the inflammation" bit. I thought that was just silly! So I went with B. When I think of smiting in that context, I guess I'd think of Zeus, not Aphrodite.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users