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Head-to-head

Poll complete
50 people answered in about 2 hours.
50 US-based respondents Parents of 1 childWomenJuly 31, 2020Public
July 31, 2020Public

Q: Which design do you prefer

Head-to-head poll

Not statistically significant
PickFu winner
A option image
A
26 votes

52%
2nd place
B option image
B
24 votes

48%

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Response flags
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Keywords
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Gender identity
49
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Racial or ethnic identity
3
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40
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Education level
10
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Age range
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A
26 responses
A

For kids room ,i would prefer brighter color storage.

A

I like the brighter colorations of the strips

A

The arrangement of the description is more present.

A

I like the chevron pattern better and I like the contrast with white and dark colors.

A

Choice B is too trippy. I also like the color choices of A

A

I prefer Option A because I think the pattern is more pleasing to the eye. It looks like it is more well made then the other one and is more practical.

A

i love chevron. i have many things in this pattern. its my favorite

A

I like this zig zag design best.

A

I chose A because I actually have one just like this in cream and brown. I prefer Chevron over a sun-type design.

A

This description is more creative and makes the product very attractive. I will buy.

A

I LOVE THE PATTERN IN THE CHOSEN BOX MUCH MORE.

A

I choose A because I like more of the white color throughout as this design has. I always think of lighter colors when I think of the little kids. B is a more grown up design, actually they both are. I really would prefer something light or pastel colors, something whimsical. Kids have all the time in the world to be stylish. Now they should enjoy fun colors and kid friendly designs.

A

option A looks more colorful and eye catching to me

A

I like the diagonal stripe pattern as it is bold and distinctive

A

this one did make me a little dizzy though

A

It is less busy and easier to look at. Option B starts to hurt my eyes if I look at it too much. I also feel like Option A is, overall, a simpler design and would be easier to match to other decor in the room.

A

I love chevron! I already have decor in my house that this would match.

A

I think choice A, the chevron design, is more kid like and fun.

A

I find this bold chevron print to be more attractive.

A

The design of choice A is most appealing to me. I like the design of this product. It is appealing and attractive and would fit my design.

A

I chose Choice A because it is more vibrant and energetic looking which would fit well in a child's room.Choice B is also very nice and would fit well, in a more open area.

A

I feel this description is a better fit for this toy chest. It is more descriptive and more kid friendly sounding to me.

A

I love chevron designs

A

I prefer the herringbone, the other makes me dizzy

A

I like the chevron pattern and the gray and white color.

A

i choose a because i like how it is more wavy gives my eye more to interest it

B
24 responses
B

For a child's toy chest I would choose B because the pattern looks a bit more whimsical than A. A looks more like something for an adult.

B

I prefer option B because the design is less harsh. Option A makes me dizzy looking at it.

B

I like the design on the chest better on this one because you always see the zigzag design these days...it's nice to see something else for a change.

B

I choose B because A gives me a migraine.

B

Option B said Extra thick which led me to believe that it would last longer. Also the design is more subtle on the eyes. Somehow making the toys look better protruding out. The Chevron design is distracting and also somehow makes the toys look sloppy. That may be a strange observation.

B

I like B . It looks like rainbows which would be so cute in kids rooms.

B

I will prefer design B looks good

B

the other picture was fuzzy

B

I like this because it looks like rainbows andis brighter and happier than the other one. I think it would go better in my kids rooms because it just seems like a happier design. It reminds me of rainbows. The other one looks geometrical with the lines will be better for an adult.

B

I would prefer choice B because it is easy on the eyes unlike choice A.

B

Love the fan accent and the darker color tones.

B

I guess it would depend on the look I was going for. I preferred B because it is more subdued. I felt A was a bold pattern which some people might appreciate. I would rather have a toy chest that blends more with my decorations, which B does.

B

It kind of feels reminiscent of rainbows, but it’s still a subtle pattern that I think would go in a lot of homes’ decor.

B

I picked B because the design is more shuttle then the other one.

B

Would like to pick option B is the awesome, attractive, fantastic

B

Choice A made me dizzy looking at the pattern with the toys.

B

As a mom with younger kids and a dog, my first thought when choosing a product is, "Is this going to show stains and wear quickly?" For this reason, I often choose the option with more dark coloring and less white on the product, when possible. I'm afraid the chevron pattern in A would show discoloring and wear a lot faster than B and I don't need any more juice stained or dirt smudged furniture in my home. I would definitely choose B because it looks like it would hide such wear more easily and still look nice in my home.

B

I like the design better on B. I like that it has thicker walls then option A and I don't feel that Sorbus would be very sturdy. This would be great for any storage issue.

B

cute overall design

B

like the subtle design better

B

Option b - I like the half circles, there is less white space on this as well almost looking solid. The chevron pattern is overdone i think, more white space on this will show little ones fingerprints easier.

B

I like option B it says it's extra thick and that makes me think it would be sturdier than Option A.

B

I like the description saying the box is extra thick because it sounds like it would withstand usage by kids over time.

B

I actually like both of these equally. I picked the B option because it will probably look less dingy after time with the white not as noticeable. The other option has a lot of white that I would think would look dirtier quicker depending on what it was used for.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users