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Head-to-head

Poll complete
50 people answered in 43 minutes.
50 US-based respondentsPeople 35-44 years oldPeople 25-34 years oldOctober 10, 2019Public
October 10, 2019Public

Q: Which design would you choose?

Head-to-head poll

Not statistically significant
PickFu winner
A option image
A
29 votes

58%
2nd place
B option image
B
21 votes

42%

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Response flags
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Keywords
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Gender identity
28
21
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Age range
11
27
12
A
29 responses
A

Both look just fine to me. No real difference

A

Option A is more aesthetically pleasing, as it draws the eye in one smooth motion from the handles to the bottom of the product. Option B gives the illusion of being segmented, as opposed to one clean design.

A

I chose option A because I prefer the darker brown handles as they are less likely to show dirt over time compared to the ivory handles in option B.

A

I like the darker handles over the white. It stands out so much more.

A

I like the coloring better in Option A. I also think the bottom part of the basket would get dirtier and would get stains. So, having the white reach to the floor would turn me off as it would show wear and tear and dirt more. I think Option A is more usable and would appeal to a wider audience of people.

A

Because I prefer the brown handle over the white one

A

The dark color straps will show less blemishes if it gets dirty!

A

I think Option A looks like it costs more.

A

I love the brown handle. It makes it blend in a little more.

A

I like the brown handles better.

A

the picture mostly looks the same but this looks a bit better

A

I prefer the design with the brown straps. I think it looks better, and will hide dirt or stains better than the white handle.

A

I prefer the contrasting colors to the other. The other seems too white to me.

A

I think it works better with the dark brown handles. the lighter handles look out of place

A

I really prefer the contrasting handles of the brown over the white. White on white is too hard to see, and there is no contrast.

A

This is a tough one. I don't particularly like either option.. However, Option A feels a little more seemless as the dark strap leads into the dark bottom. That feel like a normal style of look. Option B feels strange with the opposite color going all the way through the bottom. It looks inside out or a mistake to me.

A

The white straps remind me of the sash of a bathrobe. The brown looks much classier.

A

I like that darker strap because I feel that if I set down the basket on the floor or outside it might get a little dirty, and the white strap would show the dirt more. I like the dark strap contrasting with the white color at the top as well.

A

Option A is more appealing because I think the color white for the handle will more easily get dirty. Stylistically, no significance preference.

A

I prefer the brown bag handles.

A

white gets too dirty too fast

A

I like the dark handles. It really makes them stand out. I just don't like the white handles. I don't have a good reason, I just don't like it as much as the darker handle.

A

I like the darker handle

A

White tends to get dirty easily so I'd go with brown handles.

A

The white handle looks a lot worse, it looks unbalanced

A

I like this one better because you won't be able to tell when the handles get dirty.

A

Everything is perfect and lined up evenly. Looks way better too.

A

I like the contrast between the lighter and darker colors. This product's design would be my preferred choice.

A

i like more the brown band

B
21 responses
B

The white handles match up with the gold better

B

The brown isn’t as tacky lucky

B

I prefer the white on the handles of the bag.

B

I like this option because the handles are white instead of brown. There was too much brown on the other bag.

B

I like the white handles better.

B

The Brown handles are fugly. I would not carry that thing around even in private.

B

I like the contrast of the straps on option B.

B

i prefer the contrast of the white handle

B

looks neat and decorative with white strap

B

I like the white straps more. Seems brighter and a better match overall. I do think it gets dirtier faster but for this basket or container, I like the white strap design more.

B

B has better lighting.

B

The white straps while they would get dirty easier look much cleaner and more appealing to the eye.

B

The white strap on option b looks better in my opinion

B

the white looks a lot better as it goes through the dark background. i have a preference of light against dark, so it makes it stand out better and just looks more appealing to my eyes.

B

I like the look of the white strap better

B

I think the while strap in B looks classier and flows with the product better

B

B looks more clean

B

I feel the particular color and shade would go more with a wider variety of decor. "B" is my choice because the bag is a lot simpler and looks more higher-end.

B

This looks more expected and still elegant

B

I don't like how the handle stands out so much when it's brown. The white handle blends in more so I would prefer for both handles to be white but this images is best with the white showing.

B

I think the white straps look nicer than the brown ones.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users