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Head-to-head

Poll complete
50 people answered in 36 minutes.
50 US-based respondentsAmazon Prime subscribersMay 30, 2018Public
May 30, 2018Public

Q: Which package design for a bamboo cutlery drawer organizer do you like best? (This is a high end luxury product made from organic bamboo). Which would you be most pleased to see upon opening the Amazon shipping box? Which would you want to give as a gift?

Head-to-head poll

PickFu winner
A option image
A
28 votes

56%
2nd place
B option image
B
22 votes

44%

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Response flags
0
Gender identity
26
22
1
1
Age
23
24
3
Amazon Prime member
49
1
A
28 responses
A

Feels more like a bamboo aesthetic. The other one looks more lo ike a 90s hacker movie.

A

I think bright colors look nicer.

A

When I think bamboo i don't think dark colors

A

I vote for a because it is easier to see the text due to the whitebackground.

A

the white background makes it easier to see the picture

A

I prefer Option A because I like the white packaging. It looks clean and fresh, and it actually reminds me more of bamboo to me than Option B. Option B looks okay with the black, but the outlining color of green for the cutlery doesn't stand out as much to me. It reminds me of packaging for an electronic device or video game more than cutlery.

A

I prefer the design of Option A, because I like how natural and organic the green and white packaging looks. I like that I can clearly see all the graphics, unlike Option B.

A

The white box of choice A is aesthetic pleasing! While option B box is also nice and very modern looking. Personally I prefer option A over B.

A

The white color looks cleaner and more professional in my opinion.

A

It's much easier to view the product information on the lighter colored box

A

I think this packaging just looks more fresh and natural. It catches my attention more for this product. I'm better able to read the information presented as well on the box.

A

I choose A because package design is easier to read and see.

A

I would chose Option A because I think the light color background complements the text and graphics much better. For me, the light background makes the product stand out more.

A

I feel as though the white give it s cleaner more high end look, feels like something i would want to buy for the kitchen.

A

I like this look better

A

I can read it easier.

A

It looks more sleek and modern. It goes more with the brand name, where I am thinking of bright bamboo kitchen gear.

A

The green and black is impossible to read

A

I think the white packaging fits the idea of a natural wood organizer and it would get my attention faster.

A

the other option is too dark to see what the title and contents are.

A

The dark letter on white makes it easier to read.

A

this one looks economical when compared to the other

A

it is easily readable, even from a wide angle

A

This looks more luxe/high end. It looks clean/organic, and modern. Well designed. I would want this and I would want to give this as a gift.

A

I definitely prefer the box with the white background - the blackness looks like it is engulfing the product. And I think it is a bit easier to see the white utensils right off the bat than the black and green utensils. B does have the golden colors that make it look quite eye pleasing. But over all, I choose A.

A

Looks more modern.

A

I feel like the lighter background makes the product easier to look at.

A

this one feels inviting and happy

B
22 responses
B

The black really stands out a lot.

B

I like the black more than the white.

B

I like the contrast between the black and the green.

B

option B package is more appealing

B

I really like the colors and the design in choice b.

B

this is attractive and looks natural

B

I like the black and green colors. It makes the box stand out

B

B looks more high end.

B

The sleek black box makes the packaging look good.

B

I like the premium badge, it's kind of a tossup on background color in general though

B

looks more high end

B

This is more original looking to me.

B

The green stands out better in the packaging.

B

I like the dark color. It really stands out

B

I like the packaging of black with lime green text.

B

Choice B looks more appealing because of it's color scheme. It also says clearly says premium on it so it appears to be a better product. I would be a lot more pleased to both give and receive choice B.

B

The green on black looks amazing, I like this color scheme a lot and it pops out to me.

B

I like the contrast; I enjoy the black and green more than white/green.

B

The color scheme seems more premium to me.

B

My personal preference is almost always darker packaging over light, it has a nicer feel to it.

B

I prefer the darker colors. Black and green go together nicely, and have a cool, sleek feel to them.

B

Seems a little more distinctive

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users