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Head-to-head

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsFebruary 22, 2021Public
February 22, 2021Public

Q: Which product would you buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
15 votes

30%
PickFu winner
B option image
B
35 votes

70%

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Response flags
0
Keywords
34
22
12
12


Gender identity
24
26
Racial or ethnic identity
3
5
2
36
4
Education level
1
4
2
8
21
14
Age range
1
10
23
9
6
1
A
15 responses
A

The orange color really makes the scissors pop.

A

I like the gold accents on the scissors. It makes me feel like they are more refined and would cut better.

A

Not a lot of difference between these, but the bright yellow (and very visible!) color on the handles on A might help in not misplacing them. So, I'm giving top rank to A here.

A

I like the yellow in A because it's a little more fun and attention-grabbing.

A

The orange will be easier to find when im looking to use them

A

I feel that the yellow gives off a better feel and that it really pops off better with the gray from the scissors compared to the blue in Option B. The blue in Option B is a bit too simple and doesn't really make the product shine.

A

i think it's a little bit more unique to see a yellow set rather than blue. they are eye catching and i enjoy looking at these ones.

A

I think the gold handles stand out more to the human eye compared to the silver handles

A

I think the orange would stand out better in a studio shop. The orange would also be easier to find and more gender neutral. The blue would be too matchy with other items at the salon.

A

I would buy the nontraditional color of option A. Option B is a traditional color and I like items that stand out or are different. Option A can be both feminine and masculine.

A

i like the scissors with the yellow accents in A, I think it helps them stick out and look unique

A

For grooming items, I prefer something that has a traditional color scheme. I chose A because I prefer brown -- it matches my hair and eyes.

A

like hte heyllow and how it sands out

A

I like option A because the products are more concise and you can easily see how they would ft into the case that is right next to them.

A

I prefer the orange design on the scissors of option A more than the blue design of option B.

B
35 responses
B

Prefer B I like the blue accents on the scissors

B

The blue color is appealing and eye catching. I like it more.

B

I like the blue, it has a sleek and cool style that goes well with the silver/steel of the scissors.

B

I would buy option "B". The blue matches the product quite nicely. The overall product looks appealing and attractive.

B

I like the blue better. The orange is really ugly.

B

I choose B because I like the blue as an accent color on these items. I think it is a very cheerful color. I don't care for the shade of dark yellow used in Option A. It is not a very appealing color.

B

I don't like the warm colors used in A. Colder colors look more professional to me.

B

I much prefer the blue look with the more matte silver. It just has a smoother more sleek look.

B

I like the blue but I would buy either.

B

I prefer the blue option since the color is more pleasing to the eye. That product image also shows the scissors a bit more clearly. The angled view of the case is also more attractive and showcases its size and roominess. I also like that the blue option hides the brand name on the scissors, which is distracting in the other product image.

B

I like option B better because I like the angle of the case for the comb and scissors. The case being shown at an angle like that makes it easier for me to tell how thick the case is. I also prefer the blue color versus the orange because that orange looks more like rust color and the blue looks much better than that.

B

I like the blue color. The yellow feels childish to me.

B

I would buy Option B. I think the lighting is better on this image. I can see the details better.

B

Not sure why, but I just like the blue color in B better. The orange in A is not bad, I just like the blue a little better.

B

I like the cool blue color better, the yellow is too much for me.

B

B gets my vote because I like the subtle blue accents best!

B

I would choose Option B simply because blue is my favorite color, and Option A's color is unattractive to me.

B

the blue color is very attractive

B

I only have a slight preference towards the blue color, but either that that they both look fine.

B

I like the color of this one better. I am not a big fan of orange.

B

the lay out is better in picture B, the scissors look better in blue

B

the blue looks more modern and chic.

B

The orange loops in the handle look a bit goofy, the blue feel more natural

B

The image for B draws my eye more-I feel like everything is just better laid out.

B

The blue is less bright and so it looks calmer and maybe more professional - it fits my self-image better. Also I don't know if this is an error (I get the feeling we are only supposed to be comparing color), but the comb in option A - the yellow set - appears to be set at a weird angle, while the comb in option B is straight.

B

The blue color draws my attention more, so I would choose those ones.

B

Looks a lot better in blue than orange and the layout with the scissors being framed by the case and comb looks better presented.

B

I love the color blue. I like the way it looks more than the orange. It is more pleasant.

B

Besides the image being a bit more high quality, I like the blue color on the scissors a lot more than option A color. Option A is ok, just not my favorite color at all.

B

I like the blue because it's my favorite color.

B

I don't want flashy sheers. To me the less noticable the better. The yellow is too austentatious for me.

B

Blue color add professional looks to the hair cutting kit. The comb on A is not straight as in B,so presentation wise the image in B looks much sharper and well displayed.

B

I like the color better. I actually like the placement of the tools and container better on A, but the blue is so much better than the yellow.

B

I suppose the blue looks a bit better but for something that's purely utilitarian I would not actually care in the least.

B

I voted for B because I like the blue much better than the yellow/gold. The rest of the two images are equal to me, even if they aren't exactly the same. It's just a personal preference. I don't really like yellow or gold for anything, other than the sun!

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users