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Head-to-head

Poll complete
100 people answered in about 6 hours.
100 US-based respondentsWomenJuly 4, 2025Public
July 4, 2025Public

Q: If you were shopping on Amazon, which product would you rather buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
40 votes

40%
PickFu winner
B option image
B
60 votes

60%

AI Summary

Option B won with 60 votes, as respondents favored its versatility for year-round use, unlike Option A's Christmas-specific theme. The top three topics influencing decisions were the product's seasonal applicability, aesthetic appeal, and perceived uniqueness. Option B was appreciated for its vibrant designs and non-seasonal usability. In contrast, Option A was limited by its holiday-specific design and the polarizing rose shape of the candles. Respondents valued products that could serve multiple occasions over those restricted to a single holiday season. Additionally, many found Option B more visually appealing due to its modern patterns and colors compared to traditional festive themes in Option A.

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A
40 responses
A

B is less cluttered and has a solid color as well as patterns

A

I would like to buy the option A as the rose designed candle is so beautiful and unique , i loved the red color of it also . Symbolizes love and warm , prefect gift for the loved ones .

A

I like this set it would make a great gify for a person that li8ke candles

A

A is more traditional for Christmas. I think more people would gravitate towards that one. The other one is nice too, though.

A

The colors are more well balanced and look more pleasing

A

I definitely associate the colors/designs on the candles in Option A more with Christmas and would choose this set over the other one.

A

I would consider getting this for a holiday gift. I like the Christmas packaging and design of the canisters in this one. I think it would make a easy gift option and even looks like it's already packaged you can send someone.

A

The candles in A have a more Christmas like design and I like the roses.

A

I would pick option A because this candle looks more interesting, unique and special.

A

The rose shaped design looks more visually attractive so I'll buy A.

A

The print on A is pretty. It looks more holiday themed with the small icons and details.

A

I prefer option A because I like the rose shape wax, I think its more giftable.

A

The rose shaped design gives more romantic feel so I would buy it as a gift.

A

I prefer option A. I like the patterns that have more of a traditional Christmas theme.

A

The rose shape of the candle is attractive and appealing.

A

I celebrate Christmas as do most of my friends, so I personally would choose the festive theme over the other option.

A

I like the designs on the containers better in B but the rose shape is so cool, so I chose A

A

I would rather buy the Christmas Candle Gift Set in Image A. These candles are what I would envision and expect to see when gifting a candle set for Christmas. The candles look traditional, which is what I would want when shopping for Christmas merchandise. I prefer to use traditional decor to ring in the holiday season. The candle set in Image B is nice, but I can gift this set to anyone at any other time throughout the year. As such, if I were shopping on Amazon for a candle gift set for Christmas, I would rather buy the gift set in Image A.

A

Seems like this one has a strong theme going on. Love the Christmas patterns

A

I like A better because of the rose in the candle. That looks lovely. I hope it will retain its shape as it is burning. Alsom the jars in A are prettier.

A

I would rather purchase Option A as the candle designs look more Christmas-oriented to me.

A

I would go with the Roche candle because that’s just interesting to look at it and I’m wondering how we would burn if it would keep the shape or not

A

Option A is my favorite because the colors are warmer and that feels more like Christmas to me.

A

I would rather have A because I think these ones look cute as a set since they all have the same theme of Christmas and individually. They remind me of fun wrapping paper you would see on gifts under your tree so there is also a sense of nostalgia with these designs. And the rose in the candle is a unique touch.

A

i like the ones that are more Christmas theme and those are the ones i would buy for sure

A

I like both designs, but if they are going to be Christmas scented candles then I am going to buy A. If this was a birthday gift for other times of the year I would buy B.

A

For Christmas gifts, I prefer option A. Nothing about option B gives me vibes of a Christmas style gift. I like the designs and colors in option A.

A

I really like the rose shaped candle. It is pretty and unique.

A

I don't like any of the patterns on the other product image.

A

A is festive, pretty and more generic to any style/taste. B is aztec and not likely to be the style or taste of the masses.

A

i really like the rose in the middle and the christmas design would make a nice gift

A

I like the different designs and they would make a great Christmas gift for friends.

A

Option A is the candle set that I am more likely to choose. The designs look well made and professional. The rose in the middle of the candle is so creative looking and unique. This makes me pay attention because it is an unusual feature that I have never seen before. All the candles are appealing to me and they all interest me. The option B set is too busy looking for me.

A

If I want a Christmas-themed packaging , and these ones really hit the spot , the other is too boho.

A

A looks more like a Christmas candle while B does not.

A

I like the Christmas vibes , but I also like the womanly vibes of this one. The designs and everything is a lot more catchy to women like me in my opinion.

A

I think the Christmas colors look prettier and this would be great for holiday gifting.

A

A is more festive and has a cute holiday theme.

A

Definitely the rose candle its beautiful. I like the detail.

A

A I like the Rose shaped scented candles. I like the designs on the jar. What are the scents? Make sure to word it that people don't think they are Rose Scented. List all the scents that they are available in. If they are rose or eucalyptus scent, I wouldn't buy them. Pine and Teaberry and Vanilla as well as other seasonal scents would be great!

B
60 responses
B

I chose this one because it doesn't look like it is for Christmas. It looks like an everyday item.

B

I prefer the patterns in B to the patterns in A.

B

B can be used for all seasons so I would choose that one. Plus, while the rose shapes are cute, they don't really go with the Christmas theme of the containers.

B

The designs are more festive and unusual. It gets attention.

B

I like these colors the most. The other is more traditional Christmas, which isn't my vibe

B

I like the pretty colors in B. That is festive but, more usable after the holidays.

B

I feel like with this design theme, I could gift this set to someone at any time of the year.

B

I prefer Option B because the roses in Option A seem too delicate and exclusively feminine.

B

I would choose B first because they look a little less Christmasy so that you could use them all year long.

B

I prefer that this gift set isn't Christmas themed, so that the candles can be used year round.

B

I think the flower inside of the candle is tacky and ugly.

B

The set that has visuals more like art work is more appealing than a holiday that not all people celebrate.

B

I want the basic candle as I'm not sure how the rose shape will burn.

B

The photo in Choice A is visually confusing. It took a bit to figure out that all of the candles have a Christmas theme. In Choice B, there is much more usefullness with designs that will be used throughout the year.

B

I chose this option because it isn't only holiday themed. It can be used any time.

B

I didn't like option A because of the rose. I would rather option B as a gift because it looks nice and simple.

B

Nice and elegant design of the option B. Option A does not look special, it's a design that would not surprise anyone, it looks somewhat tacky or even cheesy - but it's still a great gift.

B

I prefer the candles that allow for more use in terms of decorations.

B

I like that B has some interesting designs and color palettes, but mostly I like that it's good year-round and not just for Christmastime. Something annoying about having candles that I would only really want sitting out for part of the year.

B

I really like B, a little abstract, a little Bohemian perhaps. A is a little too ordinary Christmas.

B

It is always tricky to give Christmas themed sets, since if you give them for Christmas they won't get them until the day and probably won't use them until the next Christmas season. B uses fun colors that could be given for many holidays and used throughout the year, so I think B is a much more useful option.

B

I like the larger sized patterns in this set and I like the bold colors as well.

B

I like these designs better personally because they suit my personal style.

B

While I like the festive look of the other candles, this is a gift that represents a candle gift set for women with peace and serenity. The colors and designs represent that.

B

I like choice "B" because they are useful year-round, because they don't have Xmas themes.

B

i like that the designs are not Christmas but just beautiful and intricate

B

Even though the candles are labeled as Christmas, they would work for every day of the year.

B

B is my favorite. This says it is for Christmas, but I would use this set year around. I love these colors and designs.

B

I prefer option B because the containers are interesting looking. I wouldn't want option A because rose shape candles seems very dated and old to me.

B

I would rather buy option B because they have a more Christmas look to them and would be perfect for anyone.

B

the designs on B are far more my style than the flowery stuff on a

B

Given a choice, I will buy a generally themed product over any sort of holiday themed product.

B

I'm not a big fan of roses, so would definitely prefer the more simple style of B

B

I love the bright colors in Option B. If I were choosing for myself, that would definitely be the one. The designs are unique and vibrant and would make a huge statement as a home decor item. They are also one of a kind in a sense that you wouldn't find these exact pieces with these exact designs anywhere else.

B

At this point in time (this time of the year), I would buy Option B. But for a future gift, I would like the rose-shaped ones both for myself and as a gift. I would buy the Option B ones for anyone of my friends that does not celebrate Christmas. In other words, both options to me were equally attractive and I would readily purchase either set, it would just depend on the reason I am doing a purchase.

B

Product A has Christmas designs, giving it a limited display window for candles. Therefore I chose B. It offers bold, unique designs that can be displayed year-round. They are gorgeous!

B

I would choose B because you could keep them out year-round and the patterns are cute. I like the colors of them. A the patterns don't go with a rose-shaped candle it is a very odd combination in my opinion and I wouldn't buy it.

B

I prefer the more modern Boho pattern to use all year around in Texas. Traditional Christmas pattern is more for the holiday season.

B

I chose B because they can be used all year round as they have a non Christmas theme

B

I like this style better because it can be used all year round.

B

prefer the appearance of these candles and some women prefer other flowers over roses

B

I like that the candles in option B can be used year round

B

Though it says for Christmas, these candles would look pretty on display at any time.

B

I love the bright colors of B. I also like that the candle fills the whole container.

B

I like the designs in Option B better because the candles can stay out all year. Option A candle designs are limited to the Christmas season, so I wouldn't want them.

B

this one is full of color and i like this one the best of them all

B

The other option it too busy with the rose and the print.

B

I picked option B because A is limited to a single holiday theme, Christmas.

B

Roses are too specific, not everyone enjoys them. Plus it begs the question whether the scent matches the shape.

B

I chose option B because it is a gift that could go for any occasion. Option A is more for christmas and I also do not think the rose candle goes with the Christmas theme

B

I like the design on these better. They aren't just seasonal themed which I find more versatile.

B

I would click on and buy Option B because I prefer the more abstract design, it appeals more to my aesthetics.

B

I like the patterns on the items in B because they can be used any time of year and are varied enough to seem new each time a new one is used.

B

I like the more modern colors even though they don't look like Christmas. I don't like red and green in "A".

B

i would purchase the candles in option b because they can be displayed and used all year long

B

Option B is more useful during the year that's not Christmas and I think it's more thoughtful to give a non-Christmas themed gift.

B

I would prefer option B if I were going to burn the candle. I am not sure the candle with the rose in the middle would burn consistently.

B

I prefer the non-Christmas options better because they're not season specific.

B

I chose B because it's very fun and vibrant colors and design. I like the shape and I like the design and colors of the lid also. I really love this product. Side note. They are both beautiful and I would want to buy both, I just really like option B so much.

B

Option B is top because I like the colorful design the most because they are more abstract modern designs and could be used year round not just holidays.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users