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Head-to-head

Poll complete
100 people answered in about 4 hours.
100 US-based respondentsWomenJuly 8, 2025Public
July 8, 2025Public

Q: If you were shopping on Amazon, which product would you rather buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
38 votes

38%
PickFu winner
B option image
B
62 votes

62%

AI Summary

Option B prevailed in the survey with 62 votes, primarily due to its superior ratings and appealing design. Respondents frequently mentioned the importance of high product reviews, which instilled confidence in their purchasing decision. Additionally, Option B's vibrant colors and straightforward candle shape were preferred over the rose-shaped candles of Option A. Across both options, three key topics emerged: product ratings significantly influenced choice; aesthetic appeal played a crucial role; and practical considerations such as design visibility and usability were valued. These factors collectively contributed to Option B being favored over Option A in this survey context.

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Response flags
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Keywords
40
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Gender identity
100
Age range
12
38
20
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10
A
38 responses
A

I would choose "A" because I love how this is so colorful and so many products. I would be very interested in this one most.

A

The fact that it is rose-shaped sets this one apart and is really precious

A

I would rather buy a since it has the rose in the candle. Even though the star rating is much lower than the other option I think it would still look pretty to have out even if you don't light it. There are more unique shapes of the mandalas on this one too I think.

A

This image provides a more comprehensive look of all of the products. It even shows how the cream looks which is a plus.

A

The layout is more professional and less overwhelming

A

I like the packaging and design of A better than B. It has better color combinations and looks better as a whole. I like how more detailed A looks than B.

A

I chose option A because the rose shaped candle is more giftable.

A

I do love them both, but I think the rose shapes just make this one a bit more unique.

A

i like the extra rose shape additive on the candle.

A

I like option a since it says it is for women. I think the rose is pretty and will make the candles seem special.

A

I like A since the candle is rose shaped. I'd read the reviews first though

A

I like the design on the candles better. They look more cohesive.

A

The white rose candle is very romantic. If I were burning a candle I would want that.

A

I would rather buy the option A as the rose pattern candle is very cute and pretty looking , also the design of the outer pot is very pretty and beautiful . Then the color scheme is very unique and lovely .

A

The design here is very beautiful. You can really see some smaller details. The color is energetic.

A

I like the designs and patterns used on the candle and packaging more in option A.

A

I think the designs are prettier on choice A and I like how the box is more in the background.

A

I would rather buy A becaues I can see the rose shape inside the jar. That is lovely, and I hope the candle is rose scented. I only wonder what the rose will look like after the candle has been burning for a while.

A

I prefer this one because it lets me see what the inside of the candle looks like.

A

I think the rose shape adds a uniqueness to the product

A

The rose shape has nothing to do with my choice. It's about the design on the container. The designs in Choice A are more clear in their elements than in Choice B.

A

Probably this option because it just looks more attracted to me.

A

I like the colors on this better because they are not as bright, I like the more muted images.

A

The rose shapes are beautiful and look really special.

A

A because it has better metal candle designs, and I love the rose shaped candle inside each metal container case.

A

A I like the candle with the rose. It adds to the look of the candle.

A

I like seeing the candles placed around the other candle and presented the way that it is

A

I think the rose shape is more interesting and has a greater look that’s unique I have my seen many like this before

A

I chose A because I like the rose shape on the candles.

A

I like the rose design on the candles in A.

A

It looks like it adds a touch of elegance with the flower design on the candle inside.

A

The designs look slightly nicer, at least to me. Like sharper lines, better colors. I also like the view from above.

A

I chose A because I like the rose shaped candles. I also like the colors and patterns shown on the box.

A

I like the patterns and the colors better than the other ones.

A

I chose B over A because it has better ratings. I like the photo of A better because I can see the rose shape of the candle and the other 3 products are better shown. I still would go with the ratings though since the prices are the same.

A

I would by A, the rose shape inside looks really pretty!

A

I like seeing the "rose petals" detail on the top of the candle. I think it's an important detail to feature in an online ad. It would set the listing apart, too.

A

I would rather buy A because it is displayed better. You can easily see what you are getting, and I like they are rose shaped. It would make a nice gift.

B
62 responses
B

I liked the design of the other set better but the ratings are not good at all so I best go with option B to be on the safe side. I don't want to waste my money.

B

The colors of these candles are more bright, vivid and fun.

B

The reviews for option A are really low even though the items look similar. I also think the arrangement of the products in the photo looks nicer in B.

B

The reviews in option B are much better than in A and I like the colors and patterns better.

B

I would choose option B. I’d prefer the candles without the rose shape. I always feel bad melting fun shaped candles and never end up using them for this reason. So regular shaped candles are the way to go for me.

B

I would choose B because I like the designs better

B

Between the two designs I immediately knew that i had a preference for this one, by a lot.

B

I like these designs better , I feel that they're much brighter and more like super boho . They just look nicer the other ones have like way too many contrasting colors .

B

I don't really care for the rose. I get why and I'm sure it's a nice addition to some people. I assume it also melts, so it's not good for long.

B

Considering the ratings, I'd go with this one.

B

Option B, is my choice. I would lean toward the product with the best ratings. Option B, was the one I was intending to buy, and when I saw the high ratings, it just verified my purchase selection.

B

I prefer option B. I like that the jars look larger in the image. I like that these jars are prettier. I prefer this angle in the photo of the items.

B

It's cute how the candles are stacked in B.

B

I think this one is better detailed. I like the designs on the candles better in this one I feel like it is layered in a way I can better see smaller lines and artwork.

B

I enjoy the simple candle versus the rose pattern. The decorative outer pattern is so pretty that the rose pattern candle doesn't stand out.

B

I like B because it’s brighter and more colorful. I like how they’re stacked like a totem pole. The bright pinks and yellows really stand out.

B

The layout of this photo is better at catching my attention.

B

Although I like A with the rose in the candle, I chose B because the ratings are much better.

B

This image best shows me the designs on the candles which is what makes these attractive and unique.

B

nicer, deeper colors in designs than A

B

I chose B, because while I like the designs in A, I am put off by how much lower the review score is and would be concerned.

B

I like be the best since i can clearly see the design and i just like a simple candle.

B

I would buy these I like this set and the bold colors of the candles plus I like the packaging that goes along with them

B

This is the one that I would rather buy. This one has better star rating which gives me the impression it is worth buying. This one looks better than the other one. The image stands out to me and grabs my attention.

B

I'd pick B, because I really like that reddish one on the bottom of the stack, also the ratings on B are so much better. There must be something wrong with A, to be that low out of 100.

B

i really dont like either of these color options i just picked the one i liked better

B

B it has the prettier patterns and designs on the outside, looks very attractive

B

Option B is top because it has higher star ratings than the other option.

B

I picked option B because I prefer the flat surface of the candle, as opposed to the rose-shaped top in A.

B

I have allergies and don't want anything scented, however, I chose B because "rose" sounds like an old lady scent.

B

They both look cute, but based on reviews I would definitely buy B.

B

I like the saturated bright colors of B, it drew my eye in immediately. The flower shaped wax in A doesn't matter to me

B

These scented candles are very beautiful! I love the first selection. This selection comes with a very unique and exotic color design that is completely mesmerizing and charming!

B

B looks more organized and therefore, easier to comprehend. But I miss the above view of the candle in B.

B

I prefer and would buy Option B because it has much higher reviews that Option A.

B

like the rose-shaped candle better but it only has 1.5 reviews, so I would go for the 4.5 stars

B

I like this one more because I love being able to see all the details of the containers. I find that to be helpful for me and I also love being able to see the candle being lit up as well.

B

The rose would melt down so quickly, I prefer to have the more traditional option; I am also concerned with the low rating of option A while my top choice has a high customer rating.

B

My preference would be B. it is a little more bold and vibrant.

B

I would choose B because the ratings for A are less than stellar

B

This thumbnail just draws me in more . I feel like it shows better how the items look without being overwhelming. The colors look a little more vibrant too.

B

I like the colors of A better, however the ratings are extremely important to me. I would want to actually read the reviews, but with only the information presented here, I would want to go with the higher ranked item.

B

The ratings for this one are very good, and the ratings for the other one are bad.

B

Option B has better ratings and a cuter design.

B

this feels fun and much more cultural or exotic

B

B is first for having better reviews and I like the image of the candle being straight on instead of at an angle like the other option.

B

i would purchase the candles in option b because i like that they are brighter colors

B

I prefer Option B because the rose in Option A is too cheesy.

B

I prefer the flat design over the flower. The non flower looks more minimalistic.

B

The darker colors make more of an option and option B would stand out well against my gray walls

B

I prefer Option B because the rose shape is only nice for the very first glance. Once you start burning it, the rose shape will melt. Also, Option B has much better reviews and I tend to rely on those to inform my purchasing decisions.

B

I like the design on this one and the way the product is laid out. It looks just better and it’s much easier to see the designs on the products.

B

I like the angle of the photograph of the lit candle.

B

This is an obvious choice - A has much better reviews. I don’t think I’d buy any item online that had a 1.5 star review

B

I'd probably look for another product. I don't like the designs. The B front candle is a maybe.

B

I went with Option B because it has better ratings than the other Option.

B

Id choose this option because it is rated more highly and honestly I dont really see a difference besides the rose shape which would disappear quickly after lighting it anyway.

B

I'd be more likely to click on option B. The imagery looks more realistic and I like the colors and patterns in option B more. The rose shape in option A doesn't look real. Also, option B has a higher star rating which makes it stand out better and feel more favorable.

B

I picked option B because it has better ratings than option A. I also like the box shaped packing .

B

I don't care for the rose shaped candle. I don't think it would burn even.

B

I would buy this one because the other one has a 1.5 star rating which makes me think there is something fundamentally wrong or misleading about the product.

B

While shopping on Amazon, I would buy this Scented Candles Christmas gift set for women. This scented candle Christmas gift set has soy-based candles that are designed with pleasant patterns and art. The candle's scent and creative design impressed me greatly. This candle gift box or packaging is stunningly eye-catching and beautiful. I also noticed that this candle set has better reviews and ratings. This scented candle Christmas gift set is my top favorite to purchase.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users