{"app_id":"fyv2a0qw"}

Head-to-head

Poll complete
15 people answered in 20 minutes.
15 US-based respondentsAmazon shoppersApril 20, 2023Public
April 20, 2023Public

Q: If you were shopping on Amazon, which product would you rather buy?

Head-to-head poll

Not statistically significant
PickFu winner
A option image
A
10 votes
67%
2nd place
B option image
B
5 votes
33%

AI Summary

In this survey, Option A was the clear winner with 10 out of 15 votes. The characteristics that made Option A stand out were its vintage and antique look, which gave it a unique and timeless quality. Respondents appreciated the bronze color and rustic appearance of Option A, which made it seem high-quality and impressive. Additionally, some respondents mentioned that they preferred the color scheme of Option A over Option B. Overall, the winning option had more visual appeal than its competitor.

The top three topics that were important across all options were aesthetics, uniqueness, and nostalgia. Respondents commented on the appearance of both options frequently - they liked certain colors or patterns better than others. Uniqueness was also a factor for many respondents; they wanted something that stood out or looked different from other products on Amazon. Finally, nostalgia played a role in some responses as well - people appreciated items with an antique or vintage feel because it reminded them of older times.

Based on these poll results, there are several hypotheses to further test in future surveys or studies. One hypothesis could be whether certain age groups are more likely to prefer antique-looking items than others; another could be whether men or women have different preferences when it comes to product aesthetics. It would also be interesting to see how much price factors into purchase decisions - if one option was significantly more expensive than the other but had similar aesthetic appeal, would respondents still choose it? Overall, this survey provides valuable insights into what consumers value when shopping for products online and suggests areas for further research in consumer behavior analysis.

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Response flags
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Keywords
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Gender identity
6
9
Age range
4
7
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Online shopping marketplaces
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1
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1
A
10 responses
A

I don’t care for flowers on things

#2

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A

This teapot reminds of a genie’s lamp and has a Middle Eastern antique feel to it.

#4

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A

I chose A because I like the uniqueness and the look of the two metals together.

#5

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A

it looks unique and i like the brown color. It makes it look rich and elegant

#6

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A

I prefer the color scheme to Option A, which would make it more likely for me to purchase.

#8

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A

A looks more ancient and gives a good memory of the old age tools which is more memorable as compared to choice B which has no ancient feeling to it.

#10

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A

I have chosen Option A beacuse vintae style tea pots are good for health.

#11

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A

Looks very old and vintage piece of the jar which is more impressive to looking into the product.

#12

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A

I definitely prefer this one. I like the bronze look. It looks old fashioned a d high quality and has a rustic look

#14

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A

Looks like a vintage artifact

#15

Mark response helpful
B
5 responses
B

The colors in the other option looks just plain weird to me.

#1

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B

I think option b is prettier and it would be the one that I would choose for myself

#3

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B

Both look very nice, but I think I like the vintage painted look, it has a timeless quality.

#7

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B

B would look better in any household setting, clean / standard colorway.

#9

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B

I like both and think A is more unique, but I slightly prefer the lighter and more traditional looking flower pattern in option B.

#13

Mark response helpful

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users