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Ranked

Poll complete
15 people answered in 14 minutes.
15 US-based respondentsDog ownersJune 6, 2024Public
June 6, 2024Public

Q: If you were shopping on Amazon, which product would you rather buy and why?

Ranked poll

3rd place
A option image
A
2 votes
13%
PickFu winner
B option image
B
8 votes
53%
2nd place
C option image
C
3 votes
20%
4th place
D option image
D
2 votes
13%

AI Summary

Option B emerged as the clear winner in this survey, garnering the highest first-choice rankings and achieving a final score of 53. The key characteristics that set Option B apart included its high-quality appearance, informative labeling, and ease of use due to features like a pump handle top. Respondents appreciated the product's secure and confident usage on their pets, its natural and safe impression conveyed by its name, and an overall appealing design that combined functionality with aesthetic appeal.

Across all options, three main topics stood out as important to respondents: quality perception, design aesthetics, and usability. Quality perception was highlighted through comments about ingredients (like oatmeal in Option C) or general high-quality impressions (as noted for Options A and C). Design aesthetics played a significant role; respondents frequently mentioned color schemes (green for B), bottle designs (simple look for D), and overall visual appeal. Usability was another crucial factor; features such as pump handles in Option B were valued for their convenience.

To further test these findings, several hypotheses could be explored: First, investigate if specific ingredient highlights like oatmeal significantly influence purchasing decisions across different demographics. Second, examine how bottle design impacts consumer preference by testing various shapes and dispensing mechanisms. Thirdly, assess whether color schemes directly affect perceived product quality by comparing consumer reactions to different packaging colors under controlled conditions. These hypotheses could provide deeper insights into optimizing product offerings based on consumer preferences revealed in this survey.

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Response flags
0
Keywords
4
3
3
2
Options
0
0
0
0
Gender identity
2
13
Age range
3
6
5
1
Pet owner
1
2
10
14
1
3
1
3
1
1
A
2 responses
A
C
B
D

Highest quality looking with the colors and label.

#11

Mark response helpful
A
B
C
D

A and B evoke such pleasant scents with their photos that I am drawn to both of those.

#12

Mark response helpful
B
8 responses
B
C
D
A

I made my choices based on which options seemed to have the highest quality and also the bottle was very informative and allowed met to feel secure and have confidence in using the product on my animal.

#4

Mark response helpful
B
C
A
D

It's a cute name and seems natural and safe.

#5

Mark response helpful
B
C
A
D

they are ranked according to their looks and display method

#8

Mark response helpful
B
A
D
C

I like the pump handle top. Would make it very easy to evenly dispense the shampoo every time.

#9

Mark response helpful
B
C
A
D

B is most clearly marked as a dog product. Don't want any mix ups.

#10

Mark response helpful
B
C
A
D

I like the one with the spout because it'll be easier to dispense.

#13

Mark response helpful
B
C
D
A

C and D both enumerate the key product features well with bullet points. B has the nicest color scheme given the usage of green, along with C. I prefer B to C because of the whimsical product title (Paw Fume) and the general legibility of the text. D's blue is a bit uglier than the green in C. A looks quite plain and the text color is hard to read due to the lack of contrast with its background.

#14

Mark response helpful
B
A
D
C

I would rather buy option B because of its design, color scheme, and display of the product.

#15

Mark response helpful
C
3 responses
C
A
D
B

The key ingredients and benefits are easiest to read.

#1

Mark response helpful
C
D
B
A

C to me looks like it is high in quality, and would work the best over the others.

#6

Mark response helpful
C
A
D
B

I like the fact that this shampoo incorporates oatmeal.

#7

Mark response helpful
D
2 responses
D
B
C
A

I like the look and design of the bottle in option D, so that is the one I would choose.

#2

Mark response helpful
D
A
C
B

I like the simple look of this one. It fits my style and needs.

#3

Mark response helpful

Showing 15/15 respondents

OptionRound 1
B1st

53.33%

8 votes
C2nd

20.00%

3 votes
A3rd

13.33%

2 votes
D4th

13.33%

2 votes

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users