Spray feels more aligned with the safety being communicated by this product than "killer."

I think spray seems a little less harsh than the word killer.

I chose A because spray sounds less aggressive than killer.

the typeface is a bit bigger and easier to read

Because I'm a softie when it comes to killing insects. Even though the spray still makes me a killer, I don't want anything reminding me of the cold, hard truth. :)

I rather prefer the option A title text label because the insect seems much less negative and over bearing and more standard and usual than the option B name for the insect spray product.

Killer is a strong word which makes me feel bad for the animals. Spray is more neutral and doesn't remind me that I am killing them.

A would make me more likely to purchase it. I prefer the euphemism of "spray" in A to the blunt use of "killer" in B

"Killer" sounds very dangerous and poisonous to use. "Spray" sounds less harmful to humans and makes me more convinced that the product is truly non-toxic.

I would purchase A because "killer" to me is too ambiguous. With A, it is clear to me the kind of product that I am purchasing.

I think this better explains what the product is - killer could mean any number of means of delivery.

Killer is kind of harsh wording

Insect Spray makes more sense since that's what the products in this category are called.

Option A - because I don't think you need the word "killer" when the product is called Dr. Killigan's Six Feet Under. At the risk of sounding too woke, can we stop normalizing "kill".

I'm not sure I'd be too picky about this, but it seems like "spray" would have more general appeal.

I prefer the word spray over the word killer, the phrase "Non-Toxic Insect Spray" just sounds better when said aloud. However, I think the entire label needs to be re-done was it looks very similar to a well known brand of whiskey, which could be very problematic in more ways than one for this particular company.

THIS WAS A DIFFICULT CHOICE. ULTIMATELY, I THINK “SPRAY” IS BETTER THAN “KILLER” BECAUSE I IMAGINED WHAT THE MAJORITY OF PEOPLE MIGHT PREFER.

either one is good but i think killer is "over kill," pardon the pun. "six feet under" clearly tells us that the insects will be killed so it is not necessary to use the word "killer." "spray" sounds better and is the more professional choice.

Spray sounds more functional while killer sounds too menacing, I want to rid myself of insects, not "murder" them.

I like "Spray" because otherwise I'd have questions about what form this product comes in.

I think if you are trying to go for a more gentle version and say non-toxic, go full hog and go with choice A where it just says "spray". Seems less deadly.

A is more pleasant to read whereas B is a bit too brutal.

A because spray tells us what form the product is. It is assumed they will be killed especially with a name like Six Feet Under and Dr. Killigan.

I prefer option A because it does not seem as harsh. It also tells you that is a spray and not some other type of application

I know what to expect from this one. It is a spray. I know what I have to do with it.

Killer sounds the opposite of nontox8c.

I think the label with "Spray" on it would be a better choice as it's less likely to bother certain people who might have an objection to something like "Killer" on the label. "Spray" it's more likely to attract buyers of all kinds.

I would go for the killer title because you would want to know that this kills the insect not just run them off.

"Killer" just sounds more fun and less industrial then "Spray". I thought this design was great!

B really gets to the point, I want the insects dead and buried, and B gets right to that point!

I prefer B because I think the thicker font communicates the message, "Read for More" better.

I think it's important, if it is FOR killing insects, to say so. Smartly, included here is NON toxic to pets and humans.

I think "killer" is more fitting for the label and the overall theme of the product. Plus I just think it's more fun.

i prefer killer because it sounds more potent.

Since this does kill insects, not keep them away, I think it's important for the label to be clear on that.

The word killer leads me to believe that the insects would be killed and I would be done with them.

I would buy the killer option instead of spray because killer work conveys straightly what the product actually does.

I like killer much better, it makes it clear what it is and what it does — spray could be anything

I choose B because the hope is that the product will kill insects, no need to beat around the bush.

The product name is already on the nose, twice over. Dr Killigan? Why not go all the way and use killer instead of spray?

Insect spray to me could mean that insects will stay away from the formula so I like the word killer in the name so I know it kills insects.

It makes it known that it kills insects and just doesn't keep them away

option B I would go with the word killer because I'll be wanting to eliminate them I don't want to just "spray" them spray isn't very reassuring but the word killing is, it's definite.

Killer is more appropriate to convey the purpose of the product. The label looks professional.

I prefer Option B because it is more to the point, honest, concise and descriptive of the product.

I think killer makes the most sense. If the container obviously sprays it doesn't need to say that on the package.

I dont mind that it says killer. I like my products to be frank and honest and that is what an insect spray is. Definitely option B for me.

it sounds more definitive

B sounds more powerful, strong and effective.

Killer best fits in with the Dr. Killigan's brand name and overall death theme of the packaging.