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Head-to-head

Poll complete
50 people answered in about 4 hours.
50 US-based respondentsDaily nutritional supplement usersApril 30, 2023Public
April 30, 2023Public

Q: Based on the design, which product would you be more likely to buy, and why?

Head-to-head poll

Not statistically significant
PickFu winner
A option image
A
30 votes

60%
2nd place
B option image
B
20 votes

40%

AI Summary

Based on the survey results, Option A was chosen by 60% of the respondents, while Option B was chosen by 40%. The winning option had a white background with black lettering, which made it easier to read and provided better contrast. Additionally, respondents found that the label design looked more professional and higher quality. On the other hand, Option B had a darker background with blue lettering that some respondents found more vibrant and eye-catching. However, it was not enough to overcome the advantages of Option A.

The top three topics that were important across all options were readability of the label design, perceived professionalism or quality of the product based on packaging design, and color scheme. Respondents preferred labels that were easy to read with clear font sizes and colors. They also valued packaging designs that looked professional or high-quality as they believed this reflected positively on the product itself. Finally, color schemes played an important role in attracting attention to products; brighter colors like blue were seen as more eye-catching than traditional white backgrounds.

Based on these poll results, several hypotheses could be tested further in future research studies. Firstly, it would be interesting to investigate how different age groups respond to different packaging designs since older individuals may prefer larger font sizes for readability purposes while younger individuals may prefer brighter or bolder colors for aesthetic reasons. Secondly, testing how brand recognition affects purchasing behavior could provide insight into whether consumers are drawn towards familiar brands or if they are open to trying new products based solely on their packaging design. Lastly, exploring how cultural differences impact preferences for certain packaging designs could provide valuable information for companies looking to expand their market globally as different cultures may have varying preferences when it comes to product aesthetics and branding strategies.

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Response flags
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Keywords
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Gender identity
26
22
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Nutritional supplement use
17
33
Age range
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4
19
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A
30 responses
A

I would be more likely to buy Choice A. It may not look as good as B, but it's a lot more readable. I can barely read the text telling me what this does in B, the contrast between white text and the teal background muddles it too much. It's perfectly clear on A though. Something looking nice won't sell me if I can't quickly grasp what it does or is before a competitor does.

A

It is easier to read upon a quick glance

A

I voted option A because it is easier to read the label with the blue lettering against the white background.

A

I chose A, because I find that label easier to read and think it looks more professional, which would get my attention more.

A

My choice looks more professional

A

choice a's product has better lighting allow us to see the information on the bottle better

A

I think the white label with blue writing is easier to read than the blue label with white writing.

A

I like Option A because the label is easier to read. I think I would have to pick Option B up off the shelf to give it a closer look.

A

It's easier for me to read the label in A and figure out what the product is.

A

I liked choice A and how simple and direct the design is on the label looks more trustworthy and appealing.

A

I chose this one because you can read the supposed healthy benefits it proivides

A

More white is easier to read and just provides a more pleasant feeling.

A

The font sizes and colors on option A is much easier to read.

A

While I do like the color pattern in Option B, I would choose Option A because by it's easier to see the information on the label by having the majority of words with a white background.

A

I would pick option A since the label is very pleasing and easy to read.

A

The white label looks a little more professional I think

A

A seems easier to read and looks like a nice modern design on the label

A

it is so much easier to read the benefits of the product on the label on A. the black text on white background is easy to read. the white on blue on b, not so easy to read. if they've thought about the design of the label, they have probably also thought about the product inside.

A

The white background in A makes is seem more professional and like a healthier product.

A

I would choose A. I prefer the shape of the white part of the label over option B. It has better contrast overall.

A

I prefer option A because this packaging design provides more relatable and relevant information, looks higher in quality.

A

I think option "A" has a label that is clearer and more easily describes the product in comparison to option "B". Also I do not like the expression of the dosage in CC for either.

A

I would choose A because there is more contrast with black lettering on a white background.

A

I like the clear white type background here, making the label really pop, and making the detail on it even more readable and clear.

A

I find this one is easier to read and the logo appears to take up a lot of space on the other bottle.

A

The separate colors make it easier to read the benefits.

A

Option a with lighter colors makes the bottle easier to read if you forgot glasses and is just plain more attractive.

A

A bottle of option A has more valuable information, I like this and vote for option A.

A

I would definitely be more interested in purchasing item A, the font on the label is much easier to read then on option B. Having a white background with black lettering as much easier on the eyesthen trying to read font that is written on a colored label,It's also less distracting

A

The packaging is easier to read on the white background and the overall layout looks more medical and higher quality in its design.

B
20 responses
B

B's label stands out a lot more to me, and is more interesting.

B

I prefer the aesthetic of option B. It feels more streamlined and modern, and less aimed at fitness people, if that makes sense.

B

there is no doubt about it, "B" is far superior; it is very attractive compared to the ultra bland "A."

B

Option B is my choice. The majority blue on the label makes this product look more professional and effective. I'm not sure why, but it could be because majority white is usually associated with 'generic' or 'store' brands. Maybe if a company spends more ink on their label that means they spend more money on their product and that equals better?

B

The blue is cool and wavy and grabs one’s attention in Option B more so than the more traditional use of color in Option A.

B

I love this one because I love the artistic shape of this. It feels sleek to me and modern to me which I personally love

B

I like that B separates the logo from the product description.

B

The version with more solid blue on the label looks less generic.

B

I think B looks a little more sophisticated and ultra sounds prestigious.

B

I prefer Option B as my first choice. It's more vibrant looking with the aquamarine color on the label. It's simple but elegant and pleasing. The remaining option are perfectly fine but not as eye catching and seems to be a little ordinary.

B

I like the additional color in option B which makes it more attention grabbing which makes me the most likely to buy

B

The larger amount of blue on the label of B is more attractive for the same product.

B

I'd be more drawn to the labeling design in B. It comes across as very professional and contemporary, and gives off a sense of confidence.

B

The more extensive use of blue color in this option is calming and inviting, which is appealing for sure!

B

I like the bright blue on my shelf better, it would be an easier bottle to find in my medicine cabinet.

B

I find the darker label more striking. The print is easier to read as well.

B

I like the darker background on the graphics. the words are easier to read and catch your eye a bit more than the white. It also highlights the brand which if you're searching for a certain brand will help you recognize it easier.

B

People will more likely buy this one because of the design which is more appealing. and pleasing.

B

B is more vibrant and stands out. If both bottles were sitting next to each other on a shelf, I'd choose B.

B

I prefer option B because the label looks more professional.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users