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Head-to-head

Poll complete
50 people answered in about 4 hours.
50 US-based respondentsAmazon Prime subscribersOctober 7, 2019Public
October 7, 2019Public

Q: Based on the image, which product would you buy?

Head-to-head poll

Not statistically significant
PickFu winner
A option image
A
30 votes

60%
2nd place
B option image
B
20 votes

40%

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Response flags
0
Keywords
10
10
7
7


Gender identity
19
31
Amazon Prime member
50
Age range
1
14
21
8
4
2
A
30 responses
A

This fence appears larger to me

A

I chose A because i dont like the black bar across the whole thing

A

I prefer the size of the piece of wood (thinner) amd also the color.

A

I prefer the hardware lines and the handle-pull of Option A for a fence gate. I also like the dimensions -- it's taller than it is wide.

A

Option A is more uniform in color and less noticeable. I appreciate the uniform color because this item is not something that you want sticking out and drawing attention to itself since it isn't part of the original design of the door.

A

Option A has a nice stylish handle. Option B doesn't seem to have a handle and may be more difficult to open.

A

I like the all black design better

A

Choice A seems bigger, stronger and more complete.

A

I like this option because it looks simpler and more eye pleasing.

A

A looks stronger and sturdier to me

A

The product looks more realistic and it looks larger and more detailed. It seems less like a mock up of a product.

A

I prefer the all black

A

I picked A because the gate looked Sturdier, the cross bars are spaced equally apart, it has a nice handle on the inside and the brace bar just looked like it would keep the fence sturdier.

A

I like the look of this one better it looks sturdier

A

It is taller and appears to add more security.

A

I would choose A, as the product in this photo looks larger and more capable. If this item extends, I want the photo to show how much it can be extended for maximum coverage.

A

The handle is very important

A

I prefer option A because it looks to be made of better quality/more expensive materials. Also, option B looks fake - like a drawing.

A

I feel more connected with Option A because it has a good design and I can clearly see the benefits of having this product.

A

"A" is bigger, and I like the smaller slats.

A

Bigger and has a handle, or the other image is cropped.

A

I think A looks more clean and finished.

A

Much better angle and it shows the handle

A

Choice a is more visually appealing to me. I like the solid black more than the black with gold or whatever color that is

A

I'd choose A because it looks like a sturdier, better made product. I like that it's taller and there's more pieces to it than in B as well.

A

The product looks cleaner and more attractive

A

Choice A seems to be made of better material and looks like it would be of better quality.

A

The image is a bigger product. Although I prefer the tone color of the wood for B, option A shows a bigger product that is very similar. It is also seems to be of a higher quality due to the smaller wooden flanks. Option A has a metal handle that option B lacks.

A

Primarily because of the handle and I prefer the ends of the wood slats better.

A

Product A looks more like part of the gate and looks better designed.

B
20 responses
B

The wood grain of option B is much more appealing with the two tone look.

B

the wood looks better when it is darker

B

I like to see the hydrolic functions so the colored areas on B are far more superior

B

I think B looks sturdier and more decorative as well

B

Option B would be my first choice, as it looks much more powerful and sturdy. The way it is presented gives option B a sense of lasting a long time and getting max value for the product.

B

This looks more secure

B

Option B the photo would look good on a mobile device and doesn't take up a lot of the screen space.

B

Option B looks a little more sturdy and durable. It looks like it's reinforced with an extra screw in the middle, where Option A does not have that. Also it looks like it may have a hydraulic hinge or something at the top which would make it more flexible.

B

Definitely B. It looks way more reliable and useful than choice A.

B

It looks more solid, and simple.

B

Brace should be on the inside of the gate.

B

I like Option B better because I like the product design better. I think that the gold and silver metal looks a lot better than Option A which I find to be a little plain. As a result, I like Option B a lot more than Option A.

B

It looks more secure or unbreakable

B

I like that the product in option B has some silver color to it, as it gives the impression that the product is made out of metal, which is more appealing for this type of product. In option A, the product is pure black which gives the impression it is made out of plastic and less durable, which is a detriment.

B

I like more colors, because it doesn't look boring.

B

Seems to have richer color of wood.

B

Choice B look to be of higher quality than choice A.

B

I like the wider planks and the variation in color. The support looks sturdier, and there's less space between the cross boards, making it seem harder to break or bend.

B

The angle of the support bar in option b looks like it provides more support.

B

My choice seems to be well made in general. The planks are more uniform as well as the color being more deep brown and appealing. The construction looks superior and the hardware also looks of better quality.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users