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Head-to-head

Poll complete
50 people answered in about 2 hours.
50 US-based respondentsPeople interested in camping/fishing/huntingJuly 13, 2021Public
July 13, 2021Public

Q: Based on the image, which product would you buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
11 votes

22%
PickFu winner
B option image
B
39 votes

78%

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Response flags
0
Keywords
11
8
8
8


Gender identity
11
36
2
1
Racial or ethnic identity
4
6
6
32
2
Education level
1
8
1
8
17
15
Age range
1
15
21
10
1
2
Interested in camping / fishing / hunting
48
A
11 responses
A

The black design is much sleeker looking

A

The scope in A looks very crisp and sleek, and caught my eye. So I would have to go with that one most of all.

A

I prefer Option A because it is more compact and the darker color will hide smudges and fingerprints better.

A

I chose A because I hate everything with the oo sound in it. It makes me think unpleasant thoughts.

A

Based on design only I would go for choice A because it has blue accents and looks sleek.

A

option A: from the coloring scheme and realistic features, makes me feel like its made of quality materials, and the company has taken extra care in showcasing the product,option B, looks like a drawing, does not look realistic to me.

A

the blue adds some flair and personality to the brand and product while the other looks too plain and generic in comparison

A

I would buy option A because I like the colors better.

A

I like the blue and grey lens flair that is used for this scope here

A

I like the color in A over the one in B.

A

I love the way this one looks! I love the blue, I love the design of the light on the side, I like the angle and how well made it looks. I don't generally like the color green and this just other one reminds me of a light that wouldn't be bright because it's green tinted.

B
39 responses
B

based on the image I would pick option B first, it looks to be more professional and functional to me

B

option B looks more durable to me

B

i like option B the most it looks more high quality

B

B has a better sense of functionality to it that I find more efficient and practical.

B

I like the look, design and style of this option much better.

B

B looks to be higher quality and more durable which I would prefer for a telescope like this.

B

I like the green lenses color of option B. It looks more sleek and I like the rigged texture as well.

B

I would buy B. A looks like a toy because it's so smooth looking and the glare on the lens is unrealistic.

B

B looks a little more sleek and modern. I like the all black outer shell. Gives it a more masculine look.

B

I would buy option B because it looks more cool and novel. Option A looks alright but does not feel as high quality to me.

B

Looks more professional, almost "military grade"

B

A looks to be considerably cheaper quality and has the look of a toy more than a tool. Its not even close, B looks 100 times nicer. I might like it in black instead of green, which is the one thing A has going for it but other than that B is much much better looking

B

That one looks the most night vision-y.

B

I like B because I like the plain look to it. I feel that the color is not needed on this scope.

B

Option B looks more professional, the design is more appealing to me. The image of option B looks better, more focused. Option A is not at all appealing.

B

I would rather buy option B because it is more visually appealing and appears to be a higher quality product than option A.

B

I know nothing of camera lenses but Option B looks more like ones I've seen before, whereas Option A looks like a child's toy.

B

Option B has a sleeker, more tactical and overall professional look to it, based on this ad. That is why I would chose to purchase option B.

B

Looks user friendly

B

It looks higher quality.

B

This looks like a real optic right here.

B

Choice "B" seems to look higher quality.

B

I decided that between the two images that Image B would be better for me personally. I went with Image B as it looked like much more of a modern design with features that might be new to me. For Image A, this seemed very basic also kind of old. With Image A, I felt that I had seen this image in many places before during my online shopping trips and because of that, it did not seem very new to me. I went with Image B as my favorite between the two because it looked modern and innovative.

B

looks more normal and not trying to be extra cool

B

I think Option B looks like a higher-quality item opposed to Option A.

B

I just find this image and this angle of the product to be more appealing and more drawing.

B

I like option B better because of the green hue in the lense.

B

B looks more rugged and durable.

B

Looks like a higher quality more durable product

B

This product looks more durable and professional.

B

I like the green night sight added there. That's great and I'd use that as the product image. I think that's a better view and love the green lens there.

B

I prefer the grip type of material used where one would focus the scope and the green light reflection shows it's coated optics.

B

B seems to be made of higher quality materials.

B

These look like product renderings as opposed to actual objects. I would choose option B because the render gives the appearance of higher-quality. Option A almost looks like it was pulled from a videogame.

B

I like option B the most because I like the design of the product a little more as well as scope.

B

Option "B": I have a monocular of a different manufacturer already but I like the look of this one more than the other mainly based on the superior photographic image. The grip area also looks better on this one comparatively.

B

This one looks higher quality.

B

I like the olive drab color better, the knobby body would make it easier to hold, and it looks like it may take attachments in the front.

B

It has a more professional, less toy-ish design.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users