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Head-to-head

Poll complete
50 people answered in about 2 hours.
50 US-based respondentsAmazon Prime subscribersFebruary 26, 2020Public
February 26, 2020Public

Q: Based on the image, which product would you buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
17 votes

34%
PickFu winner
B option image
B
33 votes

66%

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Response flags
0
Keywords
15
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12
9


Gender identity
25
23
1
1
Amazon Prime member
47
3
Age range
8
25
6
8
3
A
17 responses
A

Option A looks much more professional and organized than option B. The color scheme is consistent throughout the image as well. Also, for option B, it clearly looks as though the images were photoshopped.

A

I like both options but option A is just a bit better. Option A looks more organized and a bit less chaotic. I like how the bags are lined up but for the most part I think that the colors of the bag contents are more complimentary and do not distract from the bags. Showing me the carrots and kiwi and zucchini also help me to determine the size of the bags

A

I chose A because the food looks better and fresher in the photo. For some reason, and I think it's mainly the picture of the meat on B (or I THINK it's meat) looks really gross. Also, the photo on A looks like the bags will hold more food. On B, it looks like there's barely any food in each one, especially the lettuce. Who would want or need to put one piece of leaf lettuce in a bag like that?

A

I liked choice A because the two beat rows of product looked more organized and not as messy. Choice B had too much going on in the picture to keep my interest and wasn't appealing to me.

A

Option A food is healthier and does not look fake

A

Hey is laid out in a more professional, classy, and eye-catching manner

A

The colors on Option A are nice and work well together. The food on a Option A also looks better.

A

I really like option A. I love the way the layout of the bags all follow the same two lines, really drawing the eye across the image. I like the symmetry and arrangement of the bags in this image and I like how balanced the total image feels. Having the bags all lead from upper left to bottom right and then placing the text in the upper right makes the imaged feel balanced and makes it pleasing to look at. There might be less bags than option B but I would purchase A just because the image looks professional.

A

These look like healthier choices and make the product seem like it's higher quality

A

A seems less cluttered, with a cleaner look.

A

I chose A because the food looks real, and the photo layout is very aesthetically pleasing. I also like that each pouch is branded, but in a clean and simple way.

A

they both look very similar to me. I like the 10 pack because the pictures are slightly better in my opinion even though you get less bags with this choice.

A

I think that I would actually buy this one. Even though I'm getting two less, it seems like the more durable and stronger product. It also looks like the food is actually in the packaging, whereas with the 12 pack one, it looks like the food was literally photoshopped in, so I have trouble gauging how it will actually perform if I receive it.

A

The way these are stacked looks more organized. It is also more visually pleasing, the "12 pack" is too bold and distracting.

A

I like how option A looks. It seems fresh and authentic and organized. Option B also looks kind of organized but the products inside make it seem like it's not real, particularly the meat and the cabbage to its right.

A

The images in A look more realistic - that is, the food items being shown inside the bags. The images in B are more two-dimensional and fake looking. The best marketing of all would be to show real food in the real product bags.

A

I think the selection of bags here shown is much better and shows you exactly what size is your getting

B
33 responses
B

I'd buy B because I like the colors and also because it is a 12 pack.

B

I would definitely purchase B. I notice it has two extra items. I also notice that it has four different sizes compared to three sizes on A. All in all, B looks like a better value to me.

B

I would purchase choice B because the color of the bag tops are more vibrant.

B

I would buy B because it's a 12 pack, higher quantity than A.

B

Don't like the brand name being so prominent.

B

I like option B better because there is more variety in sizes of the containers as well as two more containers.

B

I would buy choice B because you can get more than option A. It is a better deal and I like the colors on the top of these better too! B is the best!

B

I prefer how the product brand is barely visible in option b. I'd prefer to see the contents and not the bag brand.

B

B is a 12 pack, compared to A's ten pack. It also doesn't have any logos.

B

I would pick option B because it has more items within the actual product. I am not a fan of the colors as much but I would not be paying much attention to them during use.

B

I like the option with the most bags the most, it implies that there is more storage space.

B

I like the 12 pack symbol. I like more quantity

B

I like B because the logo is not as big. I think it takes up too much space on A. I also like seeing the "12 pack" on B.

B

I feel the more transparent look will attract more buyers than the opaque looking bags as sometimes consumers want a sturdy bag but be able to see the content inside.

B

I chose Option B firstly because the display is more prominent, has a greater display of different foods and has a lot of different sizes. It's graphics are bright and appealing and the smaller containers are displayed in a more likeable manner.

B

This seems like a better deal based on the higher quantity and also the image is a bit more aesthetically pleasing.

B

I would buy B because I like that fact that there are six medium bags in this set. This is the size that is most often used in my house.

B

The bags look to be more clear than the other choice. This tricks me into thinking that the product is more fresh, so I'm going with B.

B

I choose B mostly because you get a little more product for what you are buying.

B

If both choices were the same material, I would choose "B". I love the vivid colors. That was the first thing I noticed when the pictures come up. I would have chose them even if there were the same amount in each. It's a bonus that there are 12 in option "B".

B

I get 2 more and it provides more examples of different types of food that can be sealed.

B

I rather have 12 than 10. It’s really that simple

B

I like that I get more containers, and there is no company logo on them. The picture itself also looks brighter and more crisp.

B

I would buy this product based on the image because it's a 12-pack which gives you two more than the other option.

B

I chose B because 12 is a bigger number than 10.

B

I choose B because of the quantity and for the picture of the product.

B

The variety of items displayed gives a better idea of the many uses of the product.

B

I think that this is a product that would be extremely useful to the buyer, so having 12 is better than 10.

B

Definitely the 12 pack over the 10.

B

Only because it offers two more bags than the other option. The layout is very organized on both photos.

B

I like the bigger variety of types of food in B. This would tell me it's ok to store all sorts of food in these bags.

B

Choice b has more bags that come with it and they look better made

B

I prefer this option because it comes with an extra two pieces, and does not have the brand name displayed so prominently.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users