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Head-to-head

Poll complete
50 people answered in 14 minutes.
50 US-based respondentsOctober 14, 2021Public
October 14, 2021Public

Q: Based on the image, which product would you rather buy?

Head-to-head poll

Statistically significant
2nd place
A option image
A
11 votes

22%
PickFu winner
B option image
B
39 votes

78%

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Response flags
0
Keywords
26
12
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Gender identity
23
26
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Age range
8
25
8
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A
11 responses
A

A is the better because of the display of details of this product.

A

I feel like it does a better job of showing me how the product will work.

A

Option A , the image of the product are good quality and very use full for home utilities. It will help to hangar the cloth and very comfortable to it. Is reasonable price to buy the product.

A

I can view the product and all of its components the best with option A.

A

I like A a tad more since you see more of the product and from different angles compared to what B offers.

A

I like Option A because it looks like you get a lot more for the money than Option B. Also it's harder to tell what size the item is in B.

A

Option A more clearly shows the product and what is included

A

After carefully studying and comparing both product images displayed above, I selected Option A over Option B as my first preference and the one that I would more likely click on to learn more about before purchasing for my own use. I felt that this image appeared to be of higher quality and had more eye catching appeal to me.

A

I prefer this one because it gives me a better view and lets me see what all is included.

A

I like A because it is a closeup photo.

A

The image looks more appealing and has a nice visual presence about it. I like the overall detailed nature of the close-up shot that reveals positive aspects about the design.

B
39 responses
B

It seems like B is a stronger photo that shoes the utility of the item.

B

This is a nice way of showing these hooks and the bar, so this would be the first one I would click on

B

It gives me a better idea of what the product is.

B

The product looks best in Choice B over A

B

I think it is hard to understand the product in image A so I prefer B. It shows the entire product.

B

B is more simplistic and looks to be easier to manage compared to A.

B

I like the hooks on this option better. They look bigger and more sturdy like they could hold more. I also like the angle of the picture better

B

I chose B as I like seeing the hooks attached to the product to see how it works.

B

It is much easier to imagine the size of the hooks in relation to its bar. Also, less pieces to keep up with a molded in design for the hooks.

B

Based on the images I would choose option B because I feel like the image makes it more clear that the hooks are adjustable.

B

I like B better since it lets me see the product all the way together

B

I think B is much clearer. It gives me a better idea of how the product would look.

B

Option B is less overwhelming.

B

B looks more well made and the image makes it easier to visualize the product's use.

B

This image has a more organized look to it and shows me the product more clearly.

B

I love this set. I think it would be more easier to use.

B

I think option B looks more premium and more complete and option A is too busy and complex

B

The product is already fitted, so i will buy

B

Other option is way too complicated this is simple and easy to use

B

Option B. I cannot even tell what it is in Option A. I still don't know what it is in B but at least you can see the whole item, not fragments of it.

B

The hooks on b look like they would hold better than a.

B

It is less cluttered so it is more aesthetically pleasing and I feel like I understand the product more in B

B

I think Option B provides a better view of the product. This image helps one to see how the product could actually be used. Option A is too random showing all of the different parts but not clearly showing what it would look like to put the product in use.

B

I feel I have a better idea of the product based on B. A is odd looking.

B

This image is easier to see and understand, which is helpful. Looks like a very cool product for sure!

B

I chose b because I can see what the product will look like when it is hanging.

B

I like this option better because it is easier to see the entire product. The other option is too zoomed-in, making it hard to see what it looks like.

B

b looks more attractive and is easier to see what the product is and how it works.

B

I like option B the best because it is a closer image of the shower hooks.

B

Option B looks like it would work the easiest.

B

B but i cant tell what the product is

B

I chose B because it looks like it is easier to clean to avoid mold.

B

I think B is the much more appealing image. A is too up close and busy -- it's quite difficult to process and looks a bit messy.

B

This one looks cooler

B

I like B because I think it's a clearer view of the image. A is a bit confusing.

B

I like choice B as it looks more neat compared to choice A.

B

The picture is a very descriptive picture of what is being bought, how it is used correctly and how many parts are needed for each function. It is simple and it is self explanatory. The display of the product is also very fun and unique.

B

I chose B because after looking at the products A did not really make any sense and just seemed odd and out of place.

B

I prefer B because I think it has a sleeker look, and I find that more elegant.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users