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Ranked

Poll complete
50 people answered in 27 minutes.
50 US-based respondents Avid home cooksAmazon Prime subscribersOctober 21, 2021Public
October 21, 2021Public

Q: Based on the image, which product would you rather buy?

Ranked poll

5th place
A option image
A
4 votes

8%
4th place
B option image
B
5 votes

10%
2nd place
C option image
C
12 votes

46%
PickFu winner
D option image
D
18 votes

54%
3rd place
E option image
E
11 votes

24%

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Response flags
0
Keywords
29
18
9
9


Options
0
0
0
0
0
Gender identity
20
29
1
Racial or ethnic identity
4
4
6
35
1
Education level
1
7
2
6
23
11
Amazon Prime member
48
2
Age range
11
27
3
6
3
Interest in cooking
1
49
A
4 responses
A
D
C
E
B

i would choose the product shown in option A because it looks like an effective filter to me

A
D
E
C
B

I would rathe buy A because the packaging and the photo of the product looks the most professional and premium. It gives me confidence in buying it.

A
C
B
D
E

None of these really stood out and made me want to purchase them, or really explained what the product is intended for. I did go with Option A though because it looks the most professional and like an actual product. Option E looks sloppy and like something you would see on eBay and not a regular business.

A
C
B
E
D

I voted based on how appealing the images were to me compared to the others and which ones I would click on in the real world.

B
5 responses
B
A
D
C
E

I can't even tell what the product is supposed to be on E and the box that it comes in is a turn off as well. I like B and A the best.

B
A
E
C
D

The colors of the product were crispest and clearest in B and A. I really couldn't tell what the product was supposed to be in C and D since it was kept and wrapped in the original packaging and it was tough to see what product was being sold to me as a result.

B
A
D
E
C

I don't like packaging that has a lot of small writing on the front, it makes it look cheap, so Option C is not very attractive. Option B and A are the best.

B
A
C
D
E

I chose the ones with the clearest labels

B
A
C
E
D

Easiest to spot the dimensions

C
12 responses
C
A
D
B
E

SeemsToOffer the best value for the product and it stands out to me as being the most appealing

C
D
B
A
E

The simple, straight on views are easier to understand. I like the more professional looking packing.

C
D
A
B
E

C looks like it has a lot of info so I know how to use the product. D Like the color on the cover. A and B are a toss up to me they look the same. E looks very plain and generic and no idea what it is to be honest.

C
D
B
E
A

C is my top pick - the label display a LOT of information about the product. I think it's important to see the information in the product image versus the description.

C
D
A
B
E

Looks to be a high quality product and the label appears to be informative for C, D looks good too for similar reasons and i find the little person in the corner to be amusing. A looks like a generic filter you would buy. B looks alright but it looks kind of small and i don't like that its not packaged. E looks very cheap in my opinion and of dubious effectiveness.

C
D
E
B
A

I selected them all in order of the one I found most appealing to the least.

C
D
A
B
E

Option C looks the most appealing to me, because it looks the most professional, and like a higher-quality product than the rest. Option D is nice as well. Options A and B look really similar to me, and I liked them slightly better than Option E.

C
E
B
A
D

Option c has a line of english (double haze filter).the packaging has lots of detail . The pictoral on the packaging also gives me an idea of what the product looks like. The other choices pale in comparison

C
B
E
D
A

I would choose option C based on the amount of information provided on the front, and for the picture of the product on the label for anyone like myself who doesn't know what the filter looks like.

C
D
B
E
A

I think my top pick looks like the most professional company based on their packaging plus it offers the most information.

C
D
A
E
B

This one seems like most descriptive and easiest to see all different types of information.

C
D
E
A
B

C helps me understand the product the best in my opinion.

D
18 responses
D
C
E
A
B

I wouldn't buy any of these products. I am unsure what this product is and what it is used for. I have no clue what this product does or how it works.

D
E
C
B
A

D gives me the best idea of what the product is and a good look at it.

D
C
A
B
E

Based on the image, I would buy either D or C because I think the packaging on those options was easier to read and more informative.

D
C
E
A
B

I feel like choices D and C show off the product best, as in I can easily see and imagine what the product will look like. Choice D looks slightly more appealing to me due to the packaging. I think it looks more compact and enticing to grab. The picture of the filter itself on the package also looks more appealing and detailed to me.

D
E
A
C
B

I picked based on how nice the packaging appeared however none of the products really look appealing

D
A
B
C
E

Option D has a clean design that makes it easy to read about the product. This goes a long with me.

D
C
E
B
A

With this one I get a better sense what this is from the description and the image on the box.

D
C
B
A
E

I like the clever picture in my favorite choice.

D
C
B
A
E

The first two are the only ones I knew what the product was at first glance even though it's in German.

D
C
B
A
E

Looks like you can see it in the packaging which is awesome. So I went with that first, then the ones at the bottom look photoshopped or something. Not real.

D
C
A
B
E

i feel as though choices d and c have more information about the product on the front of the package. that makes it easier to make choices.

D
C
A
B
E

I selected the images that most resonated with me and that I found to be the most visually appealing.

D
C
B
E
A

I feel like choice D showed the product in the most clear and concise manner.

D
B
E
A
C

Having a person on the cover gives me more of a related attraction to the product. Due to this feature, this is my top pick

D
B
A
E
C

I don't have strong feelings one way or another on this. I slightly prefer D and B as they feel more detailed and comprehensive but they are all fine.

D
C
A
B
E

I don't know what this product is so the more images and visual cues the better. It looks like some sort of filter so maybe the packaging doesn't have to be fancy if I know what I am shopping for.

D
B
A
E
C

I ranked the designs of the packaging of the filter for the range hood that I liked the most. I found the packaging of option D to be the most appealing. I then liked the way option B looked followed by option A. I then preferred option E more than option C.

D
C
A
B
E

D stands out to me and has a nice professional design. I like the packaging, it's informative and pleasant.

E
11 responses
E
D
C
A
B

I prefer option E because it shows it outside of the box.

E
C
D
B
A

I made my choices based on the picture to tell me what the product is and what is used for since I cannot read the descriptions

E
D
C
B
A

I like this the best because I feel like it shows the most of the product and not just the packaging. I like to see it out of the packaging. I also like the look of the box. I chose D as my second choice because I like how big the picture is and it makes it easiest to read all of the details that are on the label

E
D
C
A
B

The options which show the range hood are better in my opinion because the use for the product is shown option C which is my third choice looks old maybe it's because the background looks beige vs white

E
B
A
C
D

I want to see the product without packaging, and E is the only one that provides that. Seeing a label doesn't matter to me.

E
A
B
D
C

I would prefer option E because i like the packaging it feels like it is recyclable and i like the information provided on packaging

E
C
B
A
D

I voted for Option E because this option it's clear what the product does - kitchen vent filter. The other products are less clear.

E
B
A
D
C

I would be most likely to click on and ultimately purchase option E because I think that it has the most eye-catching and visually appealing product image out of the five options. I also think that it provides the best overall view of the product itself.

E
C
D
B
A

My number one pick is packaged in cardboard which I like because it's more environmentally friendly than plastic. For my remaining pics I based my rankings off of the design of the packaging. For B and A I couldn't really tell the difference though.

E
B
A
C
D

I would only choose option E as it is the only one I could find english on

E
C
D
A
B

I like the box it comes in. I like that it shows exactly what it does on the box

Showing 50/50 respondents

OptionRound 1Round 2Round 3Round 4
D1st

36.00%

18 votes

40.00%

20 votes+2

44.00%

22 votes+2

54.00%

27 votes+5
C2nd

24.00%

12 votes

28.00%

14 votes+2

32.00%

16 votes+2

46.00%

23 votes+7
E3rd

22.00%

11 votes

22.00%

11 votes

24.00%

12 votes+1

Eliminated

12 votes reassigned
B4th

10.00%

5 votes

10.00%

5 votes

Eliminated

5 votes reassigned

Eliminated

--
A5th

8.00%

4 votes

Eliminated

4 votes reassigned

Eliminated

--

Eliminated

--

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users