In this survey, Option D emerged as the clear winner among the respondents. This option received the highest number of first-choice rankings (21 out of 39) and had a total score of 54, significantly higher than any other option. The winning characteristics of Option D were its relatability and realism. Respondents mentioned that the model in Option D appeared like an everyday person trying to live a healthier life, making her more trustworthy and relatable compared to the fitness models in other options. Additionally, Option D showed the model enjoying a plate of healthy food, which resonated well with respondents' association between gut health and food consumption. The losing options lacked these relatable qualities or failed to emphasize food as prominently.

Across all options, three key topics emerged as important factors for respondents: relatability/realism, association with gut health through food imagery, and overall appearance/healthiness of the model. Respondents consistently valued images that depicted models who appeared like average individuals rather than fitness models or influencers. They also emphasized the importance of showcasing healthy meals in connection with gut health products. Furthermore, respondents took into account how healthy and happy the models looked overall when considering their suitability for promoting such products.

Based on these poll results, several hypotheses can be formulated for further testing. One hypothesis could explore whether emphasizing realistic portrayals of individuals rather than highly idealized or photoshopped images leads to increased trustworthiness among consumers when it comes to gut health products or similar wellness items. Another hypothesis could investigate whether incorporating prominent visuals related to food consumption enhances consumer perception and engagement with such products by reinforcing their association with digestive health benefits. Lastly, it would be interesting to test whether featuring models who appear genuinely healthy and happy has a positive impact on consumer attitudes towards gut health/detox products by creating a sense of aspirational appeal while still maintaining authenticity.

Overall, this survey provides valuable insights into consumer preferences regarding product imagery for gut health, detox, and parasite cleanse products. By understanding the winning characteristics and important topics identified by respondents, marketers can tailor their visuals to resonate more effectively with target consumers in this specific niche.