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Ranked

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsAmazon Prime subscribersMay 26, 2023Public
May 26, 2023Public

Q: If you were shopping on Amazon, which funeral guest book product would you rather buy and why?

Ranked poll

PickFu winner
A option image
A
18 votes
56%
3rd place
B option image
B
13 votes
26%
2nd place
C option image
C
19 votes
44%

AI Summary

After analyzing the survey results, it is clear that Option A was the winning option with a score of 56. This option was preferred by 18 respondents as their first choice, and it had characteristics that set it apart from the other options. Respondents who preferred Option A appreciated its positive nature and celebration of life theme. They found the cover design to be peaceful and serene, making it an appropriate choice for a funeral guest book. The nature-inspired imagery on this option also resonated with many respondents who appreciated its endearing and hopeful qualities.

The top three topics that were important across all options were: cover design, messaging/phraseology, and color scheme. Respondents paid close attention to these elements when ranking their choices in order of preference. They appreciated designs that were simple yet attractive, with subtle text or imagery that conveyed a positive message about celebrating life rather than dwelling on death. Many respondents also expressed a preference for lighter colors over darker ones.

Based on these poll results, several hypotheses could be further tested to gain more insights into consumer preferences for funeral guest books on Amazon. For example, future surveys could explore whether there are demographic differences in preferences based on age or gender identity. Additionally, researchers could investigate whether certain types of messaging or imagery are more effective at conveying positive messages about celebrating life versus mourning loss during times of grief. Finally, testing different color schemes could help determine which colors are most appealing to consumers looking for funeral guest books online.

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Showing 50/50 respondents

OptionRound 1Round 2
A1st

36.00%

18 votes

56.00%

28 votes+10
C2nd

38.00%

19 votes

44.00%

22 votes+3
B3rd

26.00%

13 votes

Eliminated

13 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users