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Head-to-head

Poll complete
50 people answered in 24 minutes.
50 US-based respondentsDaily nutritional supplement usersMay 8, 2023Public
May 8, 2023Public

Q: The following are images of a dietary supplement's label with different "Benefits" sections on the right. If you were shopping, which of these two products would you be more likely to buy?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
40 votes

80%
2nd place
B option image
B
10 votes

20%

AI Summary

The results of this survey show that option A was the clear winner with 40 out of 50 votes. The winning option had a more detailed breakdown of the benefits, tying each benefit to specific ingredients in the supplement. This made it easier for consumers to understand what they were getting and why it would be beneficial for them. Option B, on the other hand, had a simpler presentation with fewer benefits listed and larger font size but did not provide as much detail about the product's ingredients or how they contribute to its benefits.

The top three topics that were important across all options were: (1) clarity of information - respondents wanted clear and concise information about what is in the supplement and how it can benefit them; (2) trustworthiness - respondents preferred labels that looked professional and trustworthy; (3) specificity - respondents appreciated when each ingredient was tied to specific benefits, making it easier for them to understand how each one contributes to overall health.

Based on these poll results, further hypotheses could be tested such as whether different age groups prefer different types of label designs or if people who are more health-conscious are more likely to choose supplements with more detailed ingredient lists. Another hypothesis could be whether people who have previously used dietary supplements are more likely to choose products with longer lists of benefits or those that focus on specific areas such as joint health. Overall, this survey provides valuable insights into consumer preferences when shopping for dietary supplements and highlights important factors that manufacturers should consider when designing their product labels.

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Response flags
0
Keywords
29
14
12
11


A
40 responses
A

I really like A because it lists what each thing does.

A

Option A frames the benefits in a way that is very precise and easy to understand.

A

This one tells me which ingredients give which benefits. This is interesting and useful information.

A

I like that it tells you the benefit of each included supplement.

A

I think the benefits listed on the label in A are better overall. I like how the benefits here are more specific, and give additional details that are not available in the other option. The info is more thorough but not overwhelming or too excessive.

A

A's label design I feel is more clear and also more informative.

A

Like this Benefits section better, because it explains further with several individual sentences

A

I rather prefer the option A dietary supplement benefits product packaging design because I like how it describe what ingredients provide what benefits the most while the option B product label design just says the benefits but does not tell me what the active ingredient do for this dietary supplement.

A

I chose option A, because I liked the way it listed the benefits. It seemed easier to read than the other option.

A

I prefer option A because this lists more information, more benefits and looks trustworthier.

A

I like that A lists the ingredients and their benefits. It is more detailed and convincing.

A

The list of benefits looks longer and more detailed

A

I choose option A because in addition to indicating the benefits, it also indicates the ingredients

A

A is much better because provides useful information and looks more engaging.

A

A sounds more specific to it's benefits.

A

A because I like how it lists each active ingredient and how it helps.

A

I prefer option A for the dietary supplement's label because it is much more explanatory especially with the indication of reducing inflammation.

A

I liked option A more because it did a little better job of showing off the various benefits of the product.

A

I like each item listed and the benefits. It seems like the product does even more when listed this way instead of listed in a few sentences. Stick with the bullet points for more sales.

A

The list format made this option easier to read.

A

Option A because I feel it is easier to scan and read the benefits when they are shown ib list form.

A

I choose A's label because it contains more information about the ingredients that support joint health.

A

I prefer option A because it itemizes the beneficial ingredients and also says what specific benefits they each give.

A

Option a breaks down exactly what is in the product and exactly what each ingredient does for the body which is helpful so you do not have to take more supplements then needed and also helps in the long run to save money.

A

I really like how it explains what each individual ingredient does. I sometimes don't know the benefits of individual ingredients so this is extremely helpful.

A

I like how neatly the benefits are presented in choice A. It has a very professional and trustworthy look, so I like this option.

A

I like when the ingredients are called out and connected to specific benefits, that way I could verify with my own research.

A

Definitely Option A! It has more information, breaking down what each compound supposedly does. Although, with the market demographic, this might be written too small for them to read comfortably in the store. That said, it's the one I would choose since I can learn more about the product and what it does.

A

I would buy product A because the descriptions are more specific

A

It seems like there’s many more benefits and the way they’re laid out is so much better

A

I like the more detailed breakdown in Option A. It shows more confidence in the product.

A

A is a lot more informational and makes you feel like you're picking the right product for your specific needs.

A

I chose A as my choice because I like the way that the benefits are listed and explained.

A

I like this much more, makes it clear what is in it and what it does

A

Having more details about the item is a lot better in my opinion.

A

I like A because it lists the ingredients and what their benefit is.

A

I like option A because it give more information about the benefits of this product.

A

I would be more likely to purchase A I know some if not all of those material used for those benefits and that makes believe this is safe and effective.

A

i like that more benefits are listed in A.

A

I like how option A ties the benefits to specific ingredients in the supplements.

B
10 responses
B

I liked how the information/benefits was presented in option B more. It was easier to read.

B

I would rather buy option B because I think that it has a more interesting and visually appealing product label design/layout.

B

The text is easier to read in option B and looks like it offers more benefits

B

I had to choose one, but as far as I can tell, these are identical.

B

I really like the label in option B, so that is the one I would choose.

B

I pick this one because the benefits are listed up and down clearly without being too cluttered and too wordy, making it easier for the elderly and people with vision issues to understand the information of the product itself.

B

I like the simple presentation of the text in this option, which is very easy to read!

B

this label looks more stylish and professional.

B

The print is bigger than B and it's easier to read with less information.

B

I would be more likely to buy B; it's easier to read the benefits on B

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users