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Head-to-head

Poll complete
50 people answered in about 5 hours.
50 US-based respondentsAmazon Prime subscribersOctober 22, 2019Public
October 22, 2019Public

Q: what image would people click on most?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
36 votes

72%
2nd place
B option image
B
14 votes

28%

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Response flags
0
Keywords
28
12
10
9


Gender identity
27
23
Amazon Prime member
50
Age range
11
24
7
8
A
36 responses
A

Definitely this one that gives a better view of the hook.

A

This one because the shape of the hook looks unusual but appealing because it's shaped in a way that would make them comfortable and wouldn't have to worry about them falling off.

A

The way the earings in option A appear they seem more vibrant.

A

The reason why I picked A is because the top of the earrings are sideways and you can see how the top is designed vs the other pair where the picture is straight on and doesn't show the thickness

A

A is the best one for me because I can see the entire earing and that is what I would want before buying. I would click on this one because I can see everything and I would buy this one

A

This Image shows the ear hook fully which is important. It allows a person to judge if their particular ear can handle that piece of jewelry.

A

The top look and position of this images in option A makes me want to select this one

A

I like A because you can easily see the type of clasp on the earrings.

A

i feel most people would pick this image because it shows what type of earrings these are as far as post earrings or clip ons.

A

Choice A gives you the whole image of the earring allowing you to see the hook of it.

A

Both have a good view of the earrings but with A one can see the hooks and how they may be right or not for one's earlobes.

A

I think it's because it shows how the earrings hang from the ear better.

A

Bolder bigger graphics than B.

A

Choice A has a better picture of way the earrings hook in the ears.

A

I prefer A because I think it is important to see how the product looks next to each other . It stands out a lot more than choice A.

A

I like this layout better than the other one.

A

I chose Illusion A because of the positioning of the earring hook. It is a better looking earring from that view.

A

People would click more the option A because of the way the image is showing almost every aspect and angle of the product.

A

The angle of option A is much better to get a view of how to put the earrings on. Much easier to understand the size and depth of the earrings here. The better choice because of angle.

A

In my choice I would click on that image before the other. I can see how the posts of the earrings is like that is why I chose my choice

A

Symmetry makes for a balanced advertisement.

A

I definitely prefer Option A, purely because of its symmetry and the way that the lines flow from one earring to the next. Option B is fine. If I saw it I probably wouldn't think much about it, but seeing them next to each other makes it much clearer to me that Option A is a more aesthetically appealing photo. I find myself thinking the earrings are cuter when I look at them in that photo.

A

choice A shows a more accurate picture of how the earrings look with the hook. The other choice isn't very clear because the hooks backside is hidden.

A

Option A clearly shows that these are earrings, while Option B is ambiguous and could be some sort of decoration for your home, with the hook part being turned in a different direction.

A

Having the colored lines line up is very nice to look at, while te other option looks really jarring

A

A better shows the curve of the earring hook, which makes it look more appealing to me

A

I like option A the best. I like to see the claps of the earring. I think option A provides a better angle.

A

I like choice A because it gives me a full view of the hooks on top of the earrings. This will eliminate questions about the product.

A

I picked A because they more clearly show they are for pierced ears and how they go into the ear.

A

I picked A because you can see the entire shape of the earring.

A

Option A is best

A

People would click Choice A the most because they can see more detail in the earring especially the top part.

A

choice A has a more decorative hook to the earrings.

A

I don't think there's much of a difference but the hoop being laid out flat looks kinda nicer.

A

For some reason immediately I was drawn to the one where the two earrings are more level with each other. Which is option A.

A

The curvature of the loop is distinguised and it make Option A stand out more than Option B. It make Option A the clear favorite in my mind.

B
14 responses
B

Option B looks more interesting because it looks like the earrings are moving while Option A looks like the earrings are just sitting there.

B

The slight uneven look is quite nice here

B

Probably B because just a little slant in the products give a more dynamic presentation appeal.

B

they look identical to me but this one caught my eye more

B

I like the offset images

B

Attracted more attention

B

Option B is just slightly more dynamic than A

B

I chose B because the products are off centered which makes them easier to look at.

B

The off-centered look makes it more appealing

B

These sort of look like the same picture except the actual earring part is just turned differently, I prefer A because it actually shows how it would fit in your piercing/ ear

B

I think having the earring arranged in that way draws the eye and creates visual interest that the other image B does not.

B

I chose option B because being unlevel made it look more interesting.

B

I would click on Option B because I like the way it's presented. Option A seems like it's trying to be aligned but it doesn't which bothers me a little. As a result, I like Option B a lot more than Option A.

B

I picked option B because the placement of the earring which are the same is more appeal. Slightly non symmetrical make the earring seem nicer.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users