{"app_id":"fyv2a0qw"}

Head-to-head

Poll complete
50 people answered in 36 minutes.
50 US-based respondentsWomenMay 14, 2024Public
May 14, 2024Public

Q: Which color print do you like better?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
32 votes

64%
2nd place
B option image
B
18 votes

36%

AI Summary

In this survey, Option A emerged as the clear winner with 32 out of 50 votes. The key factor contributing to Option A's success was the readability and visibility of the black font against a clear background. Respondents consistently mentioned that the black text stood out more and was easier to read compared to Option B's white font. Additionally, respondents appreciated that Option A allowed them to see the contents inside the jar, which added a sense of transparency and modernity that was lacking in Option B.

Across all options, three main topics emerged as important considerations for respondents: readability, visual appeal, and versatility. Respondents consistently highlighted their preference for fonts that were easy to read, regardless of whether the jar was empty or filled with liquid. Visual appeal played a significant role in decision-making, with many mentioning their preference for designs that looked elegant or sophisticated. Versatility also surfaced as a crucial factor, with respondents considering how well the color print would complement different types of beverages they typically consume.

To further explore consumer preferences based on these survey results, it would be valuable to test hypotheses related to font color impact on perceived product quality, consumer demographics influencing color preferences in packaging design choices, and potential correlations between preferred color prints and beverage consumption habits. By conducting experiments focusing on these hypotheses, researchers can gain deeper insights into how specific design elements influence consumer perceptions and preferences within this context.

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Response flags
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Keywords
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Gender identity
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Age range
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A
32 responses
A

It's easier to read the black text against the black background.

A

I like the black font better because it stands out more.

A

I love the font on this, and I prefer seeing what the cup would look like with simply water in it as that is what I normally drink.

A

I like the clear jar of A better. it looks cleaner and you can see the contents.

A

I'm not sure how to judge this. Is the jar clear in both instances or can I only read the print in jar B because it has something in the jar to provide contrast? If it's a clear jar, I would want dark print to read it even when empty.

A

I prefer A because I can tell it's a clear glass design.

A

This one stands out more. This would get more attention.

A

The clear container is more fun because the color will always depend on what you have inside, so it could always be changing. The other container hides the contents of the bottle and is less creative.

A

The black stands out more so it is more eyecatching

A

The black not only shows up when the jar is empty but would work with most colors when it is filled.

A

A is the easiest to read by far, but they both are great. A looks a lot cleaner

A

I chose A, because I think you could read that color with (most) liquids in the container, while the white in B would show up less.

A

As per my view the Black and White print combination of option A is much more attractive.

A

I like choice A the best because you can see it more clearly.

A

I have a similar cup and I love the phrase. I am going with the clear see through glass of choice A as my top pick.

A

This one is more eye-catching and the black font will likely stand out better against the contents.

A

I didn't like the brown at all.

A

I prefer the white color design which compliments the black color design for the writings to gives the product a more aesthetic and visually striking look compared to the other product in B.

A

The black on clear font is attractive and easy to read.

A

The clear glass looked more elegant and classy to me.

A

I like A. It looks more appealing than B.

A

I prefer option A or B just slightly- the black letters against a white background are easier to read.

A

The black color is much easier to read.

A

Black letterring absolutelty easier to read- my 1st choice

A

I prefer Option A. I prefer the look of the black text, and all of the drinks I drink are of a light color, so the text will show up better. I drink water, milk, lemonade, Sprite, for example.

A

I prefer black because I like black print. I feel like it will stand out no matter what I put inside the jar. Black also matches my home decor much better.

A

I can see a bit better on the clear glass. The black print is more outstanding on the clear background.

A

I love this one a lot more. I feel like the clear color is modern and feels elegant to me whereas B is a bit outdated

A

The darker color would look better against most drinks that people would drink, the white looks great too and I can see people liking that one more due to it being white and not dark, it stands out against a few drinks. To me, the text and the color of the text being A just really stand out to me more.

A

It's pretty hard to read the top and script text on the other option. I think it's a dull color. I like that you can see how much is left in A. The text is much easier to read and looks more sophisticated.

A

I like seeing the clear version so that I have an idea of what it looks like all the way around and see how well the straw meets the bottom.

A

It looks more bold, which goes with the sentiment.

B
18 responses
B

The white is much easier on the eyes and easier to read rather than the darker font.

B

I think that the white print looks better with the wood color on the top.

B

I like the white color. It looks a little easier to read and softer at the same time.

B

I think the tan looks much better than the black and white. The black and white feels very harsh. Also I can't tell that this candle has a scent or anything because its so plain.

B

The white colored font would be easier to read when there is a liquid in the glass. The white color also feels more feminine.

B

B because the image is more detailed, descriptive and much more appealing than option A

B

I like the white font with the colored candle better. It's prettier.

B

i like the white because you would be able to see the font all a lot of different beverages that are put into the cup.

B

I prefer option B. I like the color. It reminds me of my favorite coffee drink.

B

The jar is full here. It is more optimistic.

B

A looks way more generic

B

B feels soft and soothing, A is too cold and stiff.

B

this one looks very rustic and natural.

B

I like this one and the way it stands out better on the jar

B

I don't have a strong preference for either color, but do like the white a bit more. The white would show up better with dark drinks, and the black would show up better with light drinks, so I can see both being preferable, depending on what the person is drinking.

B

This one really shows off the white font.

B

I like option B because I like the quote and I think the white letters would show up better with most common liquids that you would put in the cup. I think it looks good with the white letters and while full of liquid.

B

I like white as it will show up better when there is a dark liquid like coffee or tea in the cup.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users