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Head-to-head

Poll complete
100 people answered in about 1 hour.
100 US-based respondentsAmazon shoppersJuly 5, 2022Public
July 5, 2022Public

Q: Which color would you rather buy?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
67 votes

67%
2nd place
B option image
B
33 votes

33%

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Keywords
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Gender identity
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Age range
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Online shopping marketplaces
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A
67 responses
A

the solid black color looks more appealing in general

A

A i like this color better as it both looks better and would fit with most decor's

A

I like option A the best because the black design looks more modern and stands out more to me.

A

Black is my favorite color

A

Prefer the black as it would do a better job at hiding stains.

A

Black goes with more things

A

the black just looks higher quality

A

A seems like a standard color for this type of product. B is odd looking.

A

I would rather buy the product shown in option A because the color in it is way more elegant and more interesting than the one shown in option B, also i could say that this color is harder to get dirty so its the best choice.

A

if it gets dirty it will be harder to see.

A

To me the black is a much better color to me and will look more stylish.

A

The black design of this option is sleek and modern, which is appealing. Very cool for sure!

A

I like the color, it stands out better from the background. I can tell there is a latch on both sides.

A

Black is my preferred color 99 % of the time for an item like this

A

I like black, less likely to notice it getting dirty.

A

Option A 0because the color is black and goes with many different colors.

A

I prefer black to gray, I think it blends in better.

A

I like this black color. It would fit well with the black decor I already have in my living room. (It would blend it.)

A

I prefer this color. It fits my style and personality.

A

I would buy option A because I like the black color.It would match more of my decor.

A

I like the darker color as it would not show dirt as quickly as something light.

A

black looks more classy than gray and it also goes well with any decor color

A

The black one has a more enticing appearance. It would be an excellent accent piece.

A

gray looks dirty

A

All black just can't be beaten especially on products which are meant to fit in neatly in a given setting

A

this would not get dirty as easily and quickly as option B, it would also be very easy to maintain

A

I like the black because it will match with everything.

A

The darker color would match my home and decore better. I don't like the lighter color. It would show up stains too much.

A

I prefer black over grey, it looks nice and matches with almost anything plus super hard to stain or look dirty

A

I like A better as I feel black goes with everything so it would fit in more locations.

A

Although I'm not sure what this is for(?) I would probably take the black in A over the gray even though both are nice neutrals. I would choose the black because it would show less scuff marks and dirt than the lighter gray.

A

I would pick option A because the black coloring looks better and would fit the color theme I have more.

A

The black can go with anything and won't stand out too much

A

This one looks more serious. I feel that it won’t let me down.

A

I would go with option A because it looks more sleek and dynamic. Option B looks too faded and boring to me!

A

I like A because I like the black the best. It looks sleeker.

A

I prefer the black over the gray just in general and when given the choice between black and gray, I will choose black nearly every time. Since the items are otherwise the same, I would purchase the black.

A

I like the black look more, it looks like it wouldn’t get as dirty.

A

I liked the more black color because it has a more sleek look to it.

A

I would prefer to buy the one on option A because it is more appealing.

A

I prefer this option. When comparing the two items the darker version looks new and the option I did not pick looks like a used item.

A

The black looks more sophisticated and of higher quality than the gray.

A

This color is more neutral and appealing for this type of product.

A

Darker color. Looks a lot less dirty

A

I like the black hamper better, they appear to be identical in design

A

Choice A is the color that I would rather buy because this dark pure black color just looks a lot better and nice to me. It seems like it would look better and does not have any off coloring to it like Choice B does.

A

i like choice A cause i like that it is darker and i feel like it wouldnt get dirty as quickly.

A

I like the black one as it fits so much better with everything I own and I feel that I can pair it better with everything in my own use

A

I would choose A because I personally prefer black over gray. I feel like black can go with more color schemes than gray which will avoid me purchasing different products in the future

A

I think that black wouldn't get dirty as fast.

A

I prefer darker colors. It can match house decoration and dirt its not so much visible

A

Can't go wrong with black. It is easy to match when it comes to house décor and it also looks slicker and clean.

A

I like the black best.

A

I think A will appear to stay cleaner, as well as blend in more in the location I use it. I lean towards darker colors for furniture and items mainly because they go with everything and they do show less signs of wear and dirt over time.

A

I think the black color of choice A looks very nice and would fit in with anything around it

A

Black is my favorite color, so I have to go with Option A!

A

I would rather buy option A because the darker color will hide dirt and debris much better than the lighter color.

A

I like the dark color, it's likely to fit in with many different types of rooms

A

I find the dark shade of color for this product suitable and mostly appealing given the higher contrast levels.

A

I think the black product would look good with my current home decoration and it fits perfectly with my current taste in style. This option looks more elegant than Option B

A

I like the sleek, shiny black color..it really stand out nicely.

A

Black usually blends in and goes with everything. It happens to look better than the grey.

A

I prefer darker colors, they match my home better. Both colors are nice.

A

I like darker colors so I would pick A.

A

I chose A because I like black, and it goes with just about everything. I also just don't really like the grey in Option B. It's kind of an off-grey, and already looks really washed out for something new.

A

I think black for this product would look best.

A

A seems like a better color overall in contrast to B

B
33 responses
B

I like the gray more because I like gray more as a color.

B

I like the color more and the handles look sturdier

B

I prefer grey; I think it's prettier and more versatile and not so boring like the black option.

B

Usually I prefer blues and grey in my home.

B

This option would be more likely to blend into its surroundings and I do believe that would provide my things in it more security.

B

Option B: The gray pack looks more natural. Option A is too stark and drab.

B

The grey is a good fit with choice B for this holder here

B

I like B better because the black in A may get too hot

B

I like that grey. I think it works really well for the product.

B

I would prefer to go with gray choice - B, because the black one will show signs of staining and wear much easier, thus it will look older faster.

B

I chose B because I like the gray color better. It looks good to me.

B

I would prefer B because the grey color seems more versatile and adaptable to different styles.

B

I think that this color is nicer and I like the way this image looks more. I think that the other option is a bit bland and too simple .

B

I feel that the silver color looks more sophisticated and will match a lot of things.

B

Definitely B. I don't like black on items like these so A is a no-go.

B

I like the grey, the lighter style is more appealing to me for this type of product

B

I love the color gray and the black one would show dirt more.

B

I prefer less dark colors.

B

Thebother I can't really see what it is. I also like the modern gray styling mich better. It goes well with a more modern look and it alos matches many more colors

B

The grey is my personal preference because I like the color more and it matches my things better. It would also be easier to keep it looking cleaner from lint and such.

B

I would rather purchase this option because it matches my household color scheme better. Also since it looks like it is faded it won’t matter when it does.

B

I picked B as my top choice as I like the brighter colors more.

B

I have a similar product of this color and it fits where it goes in my house. Both are nice and I would feel comfortable using both, but this one is just more for me.

B

I like option B, color wise. I find gray to be a neutral color which can go with pretty much any decor style. Also, the gray is lighter so it can be subtle rather than immediately drawing attention to the eye like a black model would.

B

The gray one has more texture to it which makes it more visually interesting. The black one looks bland and would show dust too much.

B

I thought black was a little too dark and depressing.

B

I prefer the lighter colored one. I would be easier to see what is in it. It would stand out better in my home.

B

Prefer the lighter grey color. Color just matches up better with all of my furnishings.

B

I like the gray one better

B

I dig the gray color, the black is a little too much.

B

Grey is more forgiving for random hair and other lint. It also will hide dirt a little more. Black is nice but it's difficult to maintain

B

The gray is pretty, eye catching and original. The black is bland and standard.

B

I think that option A would get dirty fast and looks fairly dusty already in the image.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users