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Head-to-head

Poll complete
50 people answered in 38 minutes.
50 US-based respondentsAmazon Prime subscribersJuly 10, 2020Public
July 10, 2020Public

Q: Which design do you like?

Head-to-head poll

Not statistically significant
PickFu winner
A option image
A
29 votes

58%
2nd place
B option image
B
21 votes

42%

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Response flags
0
Keywords
33
24
20
16


Gender identity
25
23
1
1
Amazon Prime member
50
Age range
9
27
9
3
2
A
29 responses
A

I would choose A. I like that it is brighter. I like the pack of 2.

A

The color variation is different

A

I think in this one the "pack of 2" writing is positioned really nicely so that it flows well with the rest of the picture and is very clear and easy to read.

A

I don't like the 2 pack logo in B

A

Looks taller and more sleek

A

I like A very much because you can really tell it is a two pack. I also like the bottom because the colors are more aesthetically pleasing.

A

I like the teal one better so I like that it's up front in "Choice A". I also like the rainbow color options background, I find it very appealing.

A

I like seeing the two pack call out right at the top so I know I’m looking at getting both of the items not just looking at two color options.

A

i like this design so beautifull of picture so i will selected

A

In A, the fact that it's a two pack is much more prominently displayed at the top. The other difference between the two is how the color options are shown at the bottom. The color gradient used in A is actually very pleasant to look at and shows off the choices nicely. The colors in B do not follow any real order so it looks a little less professional. I think the angle at which the products are shown is better in B than A, but A is more appealing as a whole.

A

I prefer option A because it shows the color range better.

A

A stands out more because of the colors at the bottom. So if I were searching, I would stop on that one first.

A

I think the color spectrum in the background of the white frame in A enables you to see the color choices better.

A

option A looks like the most functional model to me

A

My top preference shows that it is a two pack right above the products so you see it first and understand that fact very clearly. Additionally, there is a colorful box around the varieties on the bottom that allows for the products to be framed nicely. The two pack label fits neatly in a negative space gap in the top left so the entire presentation image looks balanced and draws your eye throughout. This helps you begin to better understand the item itself.

A

I like Choice A, because Pack of 2 is easier to see and the colors at the bottom are very vibrant and fun. Choice B is static and I feel like it's kind of bland in comparison to choice A.

A

I think the blue in front really draws the eye into the product and the pink helps to keep my eyes on it. I also liked the rainbow background on the color choices at the bottom. It all created a really interesting image that catches my attention.

A

I absolutely love that the background colors match the color of the tile. It makes the colors more vibrant, plus the colors in my choice are brighter and more appealing.

A

The sparkle shine in image A gives it that new/pristine look. The color patterns listed seem more brighter.

A

I like the top-corner "Pack of 2" better than the smaller badge lower down, and also the colorful gradient strip as a background to the lower section more successfully communicates that these things change color.

A

I prefer A because the square like box/icon matches better with the item since everything in the image is also a similar square shape

A

This one is clear overall, you get to see the quantity and the colors.

A

The use of gradiant colors at the bottom makes the image seem more professional. I also don't like the "2 pack" label in the other option. The dark red doesn't match with the overall bright color scheme.

A

I chose A over B because the banner explaining that it is a pack of 2 seems more clear, while in B it is not the first thing you see. The angle of how the item is displayed is also more natural in option A over B.

A

Option A simply because the aqua color is out front. Can't stand pink.

A

I like the larger banner on top that says pack of 2 and I also like the colored band at the bottom of the page on choice A.

A

I enjoy choice A more. I like that the color samples on the bottom has a "color wheel" of sorts that looks really clean. I would add "2 PACK" from B onto A and it's perfect.

A

Option A is more visually appealing and grabs your attention more right off the bat. I think the layout is better and has a much more professional look to it. It allows you to see the different color options more clearly and makes them appear more vibrant and realistic. I think it also portrays that you receive two more as well. Option A would appeal to a wider audience of people, get the message across more clearly and better and would make people more likely to dig deeper into what the product has to offer.

A

I like this design is more appealing

B
21 responses
B

Would like to buy option B based on the displayed image which is more attractive and awesome, eye catching

B

The "2 pack" makes a huge difference to those looking. It takes the question out of the equation and will lead to more interest.

B

This one shows it as a pack of 2 and takes up less space.

B

I like choice B because it notes that it's in fact a 2 pack. This will eliminate any confusion that consumers may have.

B

I like the "2 pack" logo better in this option. It's less obtrusive and more visually appealing to me.

B

prefer B I like the closer image of the product

B

The rainbow gradient background on the bottom of A was very distracting. Because there was so much color in that gradient, it is difficult to see what colors the product comes in.

B

I actually think the list of colors at the bottom of B is more distinctive and gives me a better idea of what the colors are that I will receive.

B

Option "B": This photo display is larger with more detai, the "2 PACK" indication is clear and the individual color selections at the bottom are much easier to discern comparatively (A is a bit too artsy).

B

I prefer B. The layout is a little more neat and attractive, and the 2 pack label towards the bottom left looks more appealing and fits better with the overall image compared to the pack of two highlighted in orange at the top left of A.

B

The color bar in Choice A is distracting, I like that choice B is cleaner. I also like the smaller circle 2 pack rather than the banner.

B

After considering the options, I prefer the Option B. It looks better and it attracts me to it. I love its design and appearance. I would rather buy the product B than the product A. Its beautiful to behold and looks so appealing to me.

B

i like the color display at the bottom, it is not so busy and you can really see the color options available. the 2 pack sign could be bigge and bolder and up higher like the other option shows

B

I like option B the best because I like the "2 pack" designation within the little circle and I like the colors that are shown across the bottom of the picture!

B

I like choice B better because of the 2 pack logo is more colorful and stands out more to me.

B

Choice B has more fulfilling colors that do not appear washed out. They are vibrant and engaging. Choice A has colors that are bright but appear washed out in the middle of the color square with a circle. Choice B has a strong showing of color available.

B

The colors in back of the main colors is distracting so I didnt pick it

B

I chose B because I like seeing the colors on the white background. A is too difficult to look at with all the colors.

B

I think the small circular purple 2 pack with the colored computers at the bottom look great.I think it stands out more and is vibrant and pretty.

B

i chose the ones with the brighter colors they looked more lively to me

B

this gives me a better sense of the actual colors

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users