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Head-to-head

Poll complete
50 people answered in 43 minutes.
50 US-based respondentsWomenOctober 10, 2019Public
October 10, 2019Public

Q: Which design would make you click into and buy when you're shopping around on amazon?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
34 votes

68%
2nd place
B option image
B
16 votes

32%

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Keywords
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A
34 responses
A

I like this one because ti shows more of the products.

A

i like seeing everything that comes with the set

A

I truly enjoyed choice a for the saying on the card. The stay young and beautiful message hit a warm place in my heart. I also love that lil canvas bag that I could take on a trip and even easily fit in my purse if I needed too. I think choice A the green is a bit lighter almost more of a mint whereas the other choice is a bit darker like a emarld color and I like the lighter.

A

They're quite close, but choice A uses a zoomed in/close up view that allows me to see more detail with each product. It also increases the value by showing me everything, including the little carry case and booklet.

A

prefer A, showing all the things that come with the product

A

I chose A because I like to see everything I'm going to get. I like that the roller is front and center and clearly seen. I also like that you include the box in the picture.

A

This image clearly shows everything that is included in this set. It looks like a nice jade roller set. I like the fact that it has it's own bag, because I wouldn't want to buy this and then break it because I didn't have anything to protect it. It looks like a well put together kit with many pieces, and the image I chose includes a little booklet.

A

A shows more items, which is more tempting than B. The camera angle also looks more professional and shows off what you get better.

A

I would look at this first, simply because the photo shows a bag that I imagine is to store the items when not in use. I am big into everything having it's own storage, so they don't get dusty when not in use.

A

Seeing the bag and extra piece gives me more for my money.

A

I like that Option A shows the carrying bag for the items. Also the images are more clear and you understand what MoValues really sells by displaying the pamphlet.

A

This one show a bag and more things. I would go with it because it looks like a lot more stuff.

A

You get more with Option A. There's an extra bag, maybe a quick reference card, and the roller and brush (?) look larger. However, I do like the darker green in option B. It looks higher quality, more rich.

A

Choice A had two extra items, one of which looked like a mystery goodie bag. I have no idea what's inside of the bag, but it made it seem like I was getting something extra.

A

I would click on A due to the small burlap bag that comes with it. It almost looks like you get an extra gift. Also the products look bigger due to the camera angle & it's more appealing.

A

It looks like it’s more for your money

A

definitely choice A. When I am shopping for products online I want to get more for my money and seeing option A makes me feel like that is happening. Considering option B it looks like in option A I am getting a cute little bag to carry everything in as well as a manual for the product. On top of that seeing that picture would make me click it faster in general.

A

A is my choice because it shows more components to the product.

A

more items and more details about product on the booklet

A

A looks like there are more items in the set so I would choose that one.

A

I would choose the design in option A because it shows everything included in the package. Knowing exactly what you are getting when ordering online will make you want to order from that company again or trust the company in my opinion. Many packages include booklets with instructions traveling bags like the first option shown and it is important to let the customer know if they will be getting these items with their package. They may need instructions because they have never personally used a product like this or they may be using it for travel and want an extra bag to keep it in. Every person is different and looking for different things.

A

I realize it doesn't really include anything important extra, but it looks like it comes with a lot more.

A

I would click on A because I like seeing everything that comes with it. I also like how it's displayed in the image.

A

A because I like the green and gold colors here more and that it also comes with extra products

A

Option A has a lot going for it. The lighting is better on the individuals products and the metal looks shinier. Also it shows that there is a nice carrying bag that comes with it. The layout of the items is better was well, it is straight on rather than at an angle. I would suggest moving the long thing over a bit since the label on the package box is a little obscured by it.

A

I like A because everything that is in the box is shown in the photo. I do like the name of the company MoValues it appears you get more for your money. The colors blend well together with the blue, light jade, and peach. I also like the card saying in the front. Stay strong and beautiful. I think the photo catches the eye more than the other one.

A

Presumably, this image shows all of the items included with the purchase while the other one doesn't.

A

I like A the most because I like seeing all that the package includes including a brochure about the product. I like the carrying bag as well so you can travel with this as well. I would click and buy this one because of this.

A

The lighting seems better on Option B. I like the darker green. But I like the burlap pouch in Option A

A

I like that I can see everything that comes with the item. I like that it is front and center. I like that it shows that it comes with a travel or storage bag while the other option seemingly does not. Seeing the B option at an angle makes it seem too fake.

A

It has more products shown so I am more interested in seeing what else is in the package.

A

I chose A because the picture looks like there's more items in it than B. Also the items pictured in B looks cluttered,

A

Picture A seems to have more product with it. There is a bag shown and the items look bigger. Also, just placing the little booklet in the picture helps to make it look like you are getting more for your money.

A

I would choose this option because you get more items, so it is a better deal. The bag would be handy to hold everything.

B
16 responses
B

i like the sizes and selection of products shown here. its not overly cluttered like the other picture

B

I liked this image because it had more contrast in this photo. I feel like I get to really see what it looks like.

B

This picture looks more elegant. The jade is beautiful and does not need anything else to show it off.

B

A has the items I would expect from this kind of kit. The bag in A actually strikes me as being a bit unsanitary.

B

Less clutter so it was visually more appealing

B

I feel like the scaling in B is more realistic

B

this shows off the product nicely, the other option seems a bit overcrowded

B

I like how the design of B looks. I like the one piece looks like a angel wing and is in the middle. I like the position of the roller.

B

The photo looks much more realistic vs photoshopped; the textures are much more appealing and the lighting is softer, making it more attractive overall.

B

Choice B looks more like a real photograph, I prefer the darkness of the green.In Choice A I really do not like how fake the brush looks. I do however like that the tool is up front and more centered.

B

dont like the burlap bag

B

It shows less stuff. Simpler.

B

I would click on option B. The layout of the image is simple and elegant. It appeals to me.

B

Both look photoshopped, B looks a little less so.

B

Product looks simpler

B

Less is more. And honestly who really care about the bag. It's not as important as the product. This simple one showcases the products.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users