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Head-to-head

Poll complete
50 people answered in 19 minutes.
50 US-based respondentsJanuary 14, 2022Public
January 14, 2022Public

Q: Which heading is most effective and appealing in describing the fact that this trimmer comes with 2 different blades (wide and narrow) for this Dog Trimmer product?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
42 votes

84%
2nd place
B option image
B
8 votes

16%

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Response flags
0
Keywords
12
8
8
8


Gender identity
18
31
1
Racial or ethnic identity
5
6
9
25
5
Education level
7
2
9
21
11
Amazon Prime member
37
13
Dog owner
26
Age range
1
9
22
9
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A
42 responses
A

I prefer the option A product heading because the font size is much larger, which makes option A much easier to read and understand compared to the option B heading.

A

A sounds more natural and something that you are more likely to see in advertising.

A

All-round sounds awkward, should be all around if anything

A

compared to 'two-in-one', all round solution sounds empty and vague.

A

Two in one is a nice way to explain the benefits and value of this product.

A

A i like more because the headline sounds better to me

A

I chose A because on the top of everything in the big text it says 2-in-1 blade which immediately tells me that I am getting a second blade with the product.

A

I think this would grab my attention more

A

I like seeing that it's 2 tools in one rather than a single tool that does everything.

A

I liked that this option specified two in one since this felt really convenient.

A

A's text is much more fitting and gives me an understanding of what it is talking about.

A

I think that option A is more effective and appealing in describing the fact that this trimmer comes with 2 different blades because the image header literally says "Two in One" and then goes on to describe and showcase the two different blade sizes.

A

I thought two in one was more appealing because it made the product seem like a better deal and it made the focus of it more clear.

A

Two in one sounds better.

A

Option A seems to stand out more for me, maybe because title is clear and easy to understand in larger font.

A

Two in one sounds a lot more specific the other option is sort of vague . A is simple, effective and easy to understand.

A

Definitely two in one because everyone knows what that means and makes it easy to understand.

A

All-round is not the proper phrase "All-Around" is Given that, I prefer two in one.

A

I picked A because it says it plainly in big, bold letters, easy to understand.

A

I like this tagline better for this product.

A

Option "A": For such an enticing product benefit, the use of a larger more prominent font makes the the more inviting product pitch and one I'd be apt to buy based on this packaging.

A

I think option A does a good job at telling about the two blades pretty well

A

I think that phrase "two in one" goes a long way in the image in choice A. I think having that then showing the two heads is a good way to indicate that to potential customers.

A

A is more direct and obvious with the amount of blades it has and I think will appeal to the more people compared to B.

A

Option A is my choice for the heading for this product. The heading tells us exactly what this product offers, a wide blade and a narrow blade. I like this product and I need this product! I do think I would prefer to see this heading with one solid colored background.

A

This one is more grammatically correct, so I would definitely rather this than B.

A

2 and 1 is much more attractive of a headline than option B. All around is a great way of presenting the product but 2 in 1 just makes it seem like I'm getting twice as much value for the same price

A

The headline stresses it much more effectively, and the headline is the first element my eyes go to.

A

A is a little more descriptive so you can understand what it offers with a quick glance.

A

I prefer the term "Two in One" more than "All-Round Solution". That is why I picked option A.

A

I like option A because it lets me know it comes with 2 different blade and what the narrow blade is for.

A

The two in one is more attractive and tells me it has more uses

A

I like that option A clearly says 2 in one. It is more attractive.

A

You immediately know there are 2 uses for this product. The headline is big and attention grabbing. It encourages you to look further down.

A

I like A because I think two in one sounds better and is easier for people to understand.

A

I think the phrase two in one sounds better. It emphasizes the fact that it does two things more clearly and people will feel like they are buying a better product.

A

I chose A because it grabs my attention a little more than does B. The larger font helped do that.

A

I feel the Two in One heading is the most effective and appealing way to let the consumer know that this trimmer has 2 different blades

A

I like option A better because Two in One stands out more to me and grabs my attention.

A

Choice A has a more effective headline overall for the most part

A

"Two in One" makes it seem like this product is a bargain and THAT gets my attention. Making me think I'm buying two products is more effective.

A

Option A shows and advertises in a more clearer way that the product comes with two type of blade than Option B

B
8 responses
B

I like the wording and style

B

I like B better as the heading leads me to believe that it will cover more situations that A does.

B

'all round solution' heading on option B is more effective as it is captivating.

B

All Around implies more breadth of coverage. When compared to the 2-in-1 it may be able to do more.

B

I think All-Around Solution is a more comprehensive and representative headline considering the design content below.

B

All around solution seems more inclusive.

B

I feel like this one has more uses to the trimmer than the other one.

B

I prefer the one that says it is a all-round solution. It makes me feel like it has more to offer.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users