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Ranked

Poll complete
50 people answered in 26 minutes.
50 US-based respondentsOctober 5, 2019Public
October 5, 2019Public

Q: Which image are you more likely to click on?

Ranked poll

PickFu winner
A option image
A
19 votes

52%
3rd place
B option image
B
13 votes

26%
2nd place
C option image
C
18 votes

48%

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Response flags
0
Keywords
32
20
16
13


Options
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Gender identity
21
29
Age range
1
7
25
10
5
2
A
19 responses
A
C
B

A is the most eye catching because of the bright yellow lemons.

A
C
B

#1 is the best by far, i like it the most.

A
B
C

I like the way its centered better than the other

A
C
B

i like adding the fruit, makes one think automatically of the smell and gives a boost to those who want natural things

A
C
B

I like the boldness of the first one.

A
C
B

I really like the images of the scents next to the package. I like the lemon best because it matches the color on the packaging.

A
C
B

The lemon images leave me feeling clean.

A
C
B

I like option A. The wedge of lemon is a great eye catcher for me. I would be interested in this product.

A
C
B

I like the lemon in the front of option A, called more attention, although the vanilla flower in C is nice to show it isn't just vanilla. B looked a bit gross when I'm not specifically expecting moisturizer.

A
B
C

I like the lemon images

A
C
B

additional lemons make it look fresher

A
C
B

Out of the three, I immediately saw option B as being the worst of the three. Lotion generally looks the same, so the open container is unnecessary. It also doesn't attract as well as the others since the container isn't shiny and it's angled. The other two were more difficult to choose between. I like the flower on the second choice as well, but in the end I just chose the other image because I thought it looked more balanced with the two lemons and I like the contrast of the green leaves with the yellow lemon and the white of the container.

A
C
B

NUMBER 1 IS MORE COLORFUL WITH 2 SLICES OF LEMON.THE LID IS SHINY AND EYE CATCHING.NUMBER 2 HAS A LEMON BLOSSOM WHILE ATTRACTIVE DOESN'T GRAB MY ATTENTION LIKE THE LEMON SLICES. NUMBER 3 SEEMS VERY STARK AND PLAIN.

A
C
B

I like the lemon better than the vanilla flower. I'm least interested in seeing the open jar, which is why I ranked it last.

A
C
B

I like lemon so I prefer the lemon pictures that show off the lemon more, I don't like the "glop" of moisturizer picture where we see it over flowing from the top, needs more lemon

A
C
B

The image A and C look best.

A
C
B

A: The lemon in the forefront reminds me of something fresh-- something I'd like on my skin. It also balances the image. C: I like the inclusion of both the lemon and vanilla images, but it feels unbalance. B: That just does not look appealing. Mostly white, with no pop.

A
C
B

I chose A first, because I like the lemons in the presentation, and C second, because I like the appearance of the lemon slice and flower. B is good, because you can see the cream, but I like the extra "garnishes" best.

A
C
B

The jar open doesn't look appealing, but seeing the images of the lemons does make it look appealing.

B
13 responses
B
A
C

you get to see what the creme actually looks like

B
C
A

Can see the actual product, and on C you see the vanilla flower

B
A
C

I like being able to see what is inside the jar.

B
C
A

Just having it opened does it for me, then I like the contrast of the 2 ingredients

B
A
C

I really like seeing the inside of the bottle. It's a clean white cream so it's appealing. I prefer the yellow in the lemon versus the flower.

B
A
C

B is the most dynamic, with it being opened. Between A and C, I like the lemon more than what I assume is a vanilla flower.

B
A
C

Option B, because it actually shows the contents and makes the container look like it's full. Option A, because I prefer the lemon to the flower. Option C, because it has a flower instead of a lemon and I didn't like it as much as the other two.

B
C
A

I prefer the option that is opened and shows the product. My second choice is the one that has lemon and vanilla showing, as opposed to two slices of lemon.

B
C
A

This image highlights the product and the packaging without any unnecessary distractions.

B
C
A

to see the actual cream is better. Also it's nice to see the flower and lemon since it is the scent is lemon-vanilla.

B
C
A

First, I like the view of the product inside. Next, the vanilla and lemon slice next to the product is attractive.

B
A
C

Simply luscious! I really like B because it shows the product clearly.

B
A
C

I like seeing the actual product in the container which is why I like option B the most. A was next because I like the lemons visually over the flower.

C
18 responses
C
A
B

Option C has the most pleasant layout. The graphics are not excessive.

C
A
B

The container doesn't look that great open so the flower and lemon is more attractive and would make me interested in the scent of the moisturizer because there aren't many lemon vanilla products.

C
B
A

I like 2 and 3 I like to see the lemons makes it look like a natural product. I also like to see the jar open shows the product. If you had the open jar with the lemons it would be perfect in my opinion.

C
A
B

I would be more likely to click on image C because it includes a vanilla flower on it and it makes the product look more natural. I wouldn't have had to read the label to know it had vanilla in the scent which I love. I chose A secondly because it includes the lemon in the picture unlike B which is just the jar. Only including a photo of the product packaging isn't very appealing for advertising.

C
B
A

Lemon does not appeal to me so that is last. I love flowers so that is first.

C
B
A

I choose C first because of the product pictures of the lemon and vanilla. Second was B because of the open lid on the product. Last was A because it didn't show the vanilla like in option C.

C
A
B

Normally, I don't like extras in a item photo, but this is actually kind of cool. Go with the lemony one.

C
A
B

Option C just looks the cleanest and most appealing with the flower instead of the over saturation of lemon that Option A has. For whatever reason, Option B with the open top looks off.

C
A
B

I picked the order according to how refreshing they looked.

C
A
B

I like the label that has the lemon wedge and the vanilla flower on it, it gives a graphic representation of what the scent is. My second choice just has the lemon wedge, so that's not as clearly illustrating what the scent might be. The lemon wedge is maybe a bit extra since there are lemons also behind the text on the label. But I'm thinking about people who don't speak English or can't read English. My first choice would definitely suggest what the scent is like.

C
A
B

Voted based on image that showed the object the easiest without distracting from it.

C
A
B

I kind of with I could combine the deisgn of the shoot on option C and the angle of the shot of option A

C
A
B

The image in option C presents the best looking bottle. That container and the vanilla and lemon look good together. Option A is similar but I before seeing the vanilla flower there. Option B is somewhat silly as the lotion itself we don't need to see, and it's not a very aesthetic look. Option C for the best image for selling!

C
A
B

I can quickly look at the image and know what it probably smells like.

C
B
A

Option C's label shows the vanilla (via the flower) and is the most attractive label. Option A (with the chunk of lemon beside the jar) looks more like it belongs in the kitchen than in the bath as a high-end moisturizer. I do really like Option B (showing the cream in the open jar) -- if it would have also had the vanilla flower next to it then it would have been my top choice.

C
A
B

Option C provides a good mix of images with the white flower signifying vanilla and the lemon behind the container. A is similar in that it emphasizes the lemon scent.

C
A
B

I chose option C because I like the vanilla flower to show that it is a lemon/vanilla scent

C
A
B

My top choice is the best because the lemon and vanilla flower showcase that the project is natural and smells great. The 2nd choice is nice, but not as bold and the third choice is blah.

Showing 50/50 respondents

OptionRound 1Round 2
A1st

38.00%

19 votes

52.00%

26 votes+7
C2nd

36.00%

18 votes

48.00%

24 votes+6
B3rd

26.00%

13 votes

Eliminated

13 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users