I think A is much more appealing as a main image. There is too much going on in B, though I do appreciate that it shows the game contents.

A because I like seeing the product up close.

I prefer seeing the larger image of the box with the look of the building on it. It seems more spooky and appealing.

I like how the box is presented. I find it more visually appealing and would check it out.

Although I appreciated that Option B displays what is included, Option A is far more enticing.

Option B is too overwhelming!

I like A as it really shows off the box and makes it look mysterious.

The image with just the box leaves more to the imagination and makes you focus on the art more which is good.

I like just seeing the box without all of the extra clutter- it appeals to my minimalist sensibilities and also allows me to really look at the box and get a feel for the product. It also visually feels more balanced and professional, so that's the one that I would click on.

Option A is the best because the product is well designed and looks like a great gift idea

I don't know if seeing the contents of the box laid out actually helps anything. I'm going to be sold by the box and the descriptions more so than what the cards look like.

I like option A best as I can see the illustration. The knife is a bit concerning in option B.

B shows what all it comes with

A is most appealing because it focuses on the box art rather than the contents.

Option "A": The content of the game accessories not being shown is a better representation of the mystery feeling this box graphic offers. With all the needed game info shown, I could make a quick purchase decision and the enticement of the unseen "murder weapon" is compelling.

I prefer A because I do not think I need to see all the cards and pieces laid out. Seeing the box in a better quality is more attractive.

I liked seeing just the box. I can assume what the contents are, since a lot of games have similar parts in them. Seeing just the box keeps me focused on what the product is, as opposed to being distracted by all the stuff included.

If I knew the game came with a weird fake knife I wouldn't buy it at all. So B is useful, but I like the up close picture of A

this one shows the product off a bit better

B i like more because the way its arranged and the fact it gives you a good breakdown on what's included with the product

I much prefer seeing both the packaging and seeing what's included inside the box.

I like B because it shows the components.

I like that B shows what it is included in the set, and what it looks like.

I like being able to see the game pieces, gives me better context to what I'm actually buying with the game

I like Option B because this image gives me a glimpse into the game and I can image how much fun it will be to play.

I prefer this one because I can all the pieces that come with this product

I like option B. It shows what the inside products look like making it more appealing.

I like the one that shows the knife and cards.

I find B more compelling because it shows the game box pieces and contents. The large knife and cards are both attention grabbing. A is overly plain since it only shows the box.

I like option B because it shows contents.

This photo shows the games contents which is more intriguing to me.

I get more excited to buy the game when I can see the included pieces.

This image is more descriptive of the products being offered, and looks more appealing.

B shows more of the product by comparison and is more interesting to look at

It would actually help to see the things that comes in the box, which makes B's image much more helpful.

I prefer option B because I think that it is a more eye-catching and visually appealing product image. I also think that it gives a better overall view of the product.

I liked that option B showed all the items in the board game.

I prefer B because it shows the box plus all the contents.

I like how you can see all the cool stuff in this picture. Without it I would just assume it was a regular board game.

I like this image better, because it shows what is included in the game kit and makes it more appealing and interesting than the mysterious unknown box in the other photo.

Shows a lot more what the game is about. It makes more sense.

Option B because you can see all the items in this game quite well. I think that’s important

My choice is option B because in this product only the package content display so it is easy to buy the product so i choose this

i like that choice B shows everything that comes with the game along with the box itself cause i think that is helpful to understand the game and what it actually is.

Option B is selected because the product is very appealing and attractively designed.

I like seeing everything that's included in the box set.

I prefer Option B, because it shows the box's contents.

I like seeing what's inside the box and how it all looks.

I like this image more since you can tell how the cards are going to look and what’s actually inside. The other option is just the box.

option B shows what is inside the box

choice B included the actual pieces of the game itself

It's fun to see what would come in a "killer party game", the props and all.

It's much more enticing to see the mystery games with the cards and the red dagger in the center!

I prefer this because it gives me more of an idea of the game elements which is interesting

I like to see everything that would be contained in the box.

I think its good to see what is included, option B

I like seeing all the parts laid out. Lovely colors.

It shows all the items in the box.

Option B shows more items of this stuff, I believe this is a so important information.

This image shows not only the box but all of the pieces in the game set which gets me more excited about trying the product at home with friends.

I like this option because you can see what the various game pieces look like.

Definitely B. Like the way you get to see all that is included in the box.

B.By far more attractive with the products being shown

I chose Option B because you can see what comes with the game, and not just the outside of the box.

I like being able to see the game pieces.

I like how B shows part of the game.

I would choose choice B first because it actually shows the items inside the box as compared to choice A which has a pleasing cover but one can not tell what is really inside the box so it is not that attractive as choice B.

I liked that b gave a view of the contents

Option B is the easiest to follow and understand and allows me to know exactly what I am getting which makes me the most likely to buy

I chose image B because being able to see the contents of the box helped me to understand what the product was a little better. I also like that I can see the quality of the items before I purchase the game this way. Seeing all the pieces make me feel like playing the game. I do think that Image A is fine as a closeup of the box but I just like being able to see what is inside the box too as in image B.

Option B shows everything that is included, less need to have make sure what is included or not and not have to search around to spend more on supplemental stuff.

Option B is chosen over option A because it shows all the items that comes with the total package. At first glance on Option A, a consumer would not be able to determine if this is a board game, card game, or have an idea of what they are purchasing exactly. Option B gives a detailed idea of what the consumer is purchasing which would make said consumer act faster in such purchase.

I like seeing what's included in the game. It looks like a pretty cool box cover

I prefer to see the contents of the box included with the image.

I like option B because it feels more complete and intriguing to me. Option A feels rather plain and lackluster to me in general.

Option B offers an idea of what is in the box, what the cards look like, that a plastic dagger included, that a card carrying pouch comes with it, etc.. If one didn't know the plastic dagger was included the small image of it on the upper left of Option A would be too easy to miss, or actually understand.. Not to mention the small white lettered font on Option A (at the bottom) is difficult to read, and I'm using a laptop.. I can't imagine it on a smartphone.. Choice B is the most logical by far..

I like option B the best because I like that I can see everything laid out that comes in the package as well as the package itself.

This product image is more revealing with the contents visible so the consumer can easily visualize which items are included.

I chose option B. I like the box pictured with all of the implements of the game.

I like being able to see whats in the box, I would get a better idea of the game.

B shows me not only the cool box design, but it gives me some insight into what is actually in the box.

I like this one because it shows more of the product and what it comes with. I think people will want to buy that.

I picked B as my top choice as I like how it shows off more of the box.

I like seeing the game items in the image, which give me a good sense of what the game is all about. Very helpful for sure!

I chose B because I like that I am able to actually see what is inside the package and not have to imagine what I am getting.

I like to see what items actually look like, not just the packaging.

It is well packaged and branded.

B shows more and makes the game look fun .

I do like both images, they both make me curious about the game. But option B is more eye-catching and interesting.

Definitely "B"! Mainly because all the prices are on display and i can have a visual inspection of them - where as - the box shows the items "A" shows you. the items - you can't really be sure what the size and how they'll area?

Because it shows what's included in the box as well which is important.

Definitely choice B because it actually shows me the contents of the box, so I feel much more informed by this image.

I find option B more appealing because I like that I am able to see what the product includes. This makes it more detailed and gives me more information on the board game.

I find more appealing the product shown in option B because it shows the publics all the features about the public, making it more interesting and attractive and even fun.

I like that option B shows the content of the box so I can see exactly what I am getting.

I think seeing all the stuff laid out but especially the dagger is a very good selling point.