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Head-to-head

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsAmazon Prime subscribersOctober 17, 2020Public
October 17, 2020Public

Q: Which listing would you click on?

Head-to-head poll

Statistically significant
2nd place
A option image
A
6 votes

12%
PickFu winner
B option image
B
44 votes

88%

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Response flags
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Keywords
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18
14
14


A
6 responses
A

I would click on A because the listing is clear, elegant and unique.

A

I prefer the plain, as it matches with everything.

A

A looks more contemporary. B is nice but it feels more like a farmhouse or retro item. I prefer something a little more up to date looking.

A

I chose A because the white lining has a cleaner, more updated look to it than the plaid.

A

The white fabric is a lot more neutral and I'd be much more interested in looking at more photos of that option.

A

I prefer A because checker patterns put me off - it's corny

B
44 responses
B

i like how the pattern and design is

B

I love the checkered material. It kind of reminds me of Dorothy from the Wizard of Oz.

B

Picture is clearer and the blue fabric is more appealing with the pattern.

B

I prefer the country style blue plaid over the basic white. It gives the picnic basket as sense of tradition.

B

I would click on option 'B'. The square pattern design gives a nice touch to the image. It looks refreshing and crisp. Whereas, the other option looks bland and simple.

B

I like the gingham fabric much better

B

I would click on listing B. I think that for this type of basket, the checkered pattern is a nice contrast to the weaving, and adds a touch of class and personality to the overall product. I think this would look great for picnics.

B

I like the pattern better on the cloth

B

I would choose B because I think the checked lining adds a little pizzazz to this basket. I also like that it is a little longer than the lining in Option A. Very cute! It would be nice if you get to pick the color checked fabric that you like.

B

I like the grey checkers better then the plain cloth cover for the checker basket.

B

I chose Option B because of the basket liner. It is more attractive than the plain blue liner of Option A.

B

B is the better of the two because B is checkered. It is far more attractive than A. A is plain, and generic.

B

The plaid looks better for the basket

B

I like the checkers a lot better. It reminds me of a simpler time and makes me feel like it is homemade and something you would find on a farm

B

Most definitely the listing for option B. It's attractive and matches my personal taste and style.

B

i like the checkered pattern and feels more traditional, in a good nostalgic way

B

The checkered pattern (or something like tartan?) is much more interesting, and also reminds me of a typical picnic blanket. Since this this basket is much like a picnic basket already, the squared pattern really accentuates the theme and would look very nice in a home display, especially with other accessories reminiscent of outdoor activities.

B

it has a nice picnic design

B

I would click on this option because the checkerboard pattern is more interesting and perfect for picnic motiff.

B

I liked the extra square design o the cloth. It gives it more of a picnic pattern.

B

The plaid or checkered pattern is more pleasing to look at than the plain white. It gives the basket more character and is more beautiful.

B

I think the patter on the cloth makes this image look a little more interesting so I would click on that

B

I liked choice B and the checkerboard pattern which is much more appealing and grabs my interest right away. Choice A looks too plain and doesn't grab my attention. Choice B looks more classic and farm style design.

B

I love the gingam print on this it is so country and goes nicely with the basket.

B

B looks like an old fashioned picnic basket with gingham fabric. I want to know what’s inside to eat drink or enjoy.

B

I like the option with the pattern on it. It looks a bit fresher and stands out. It also reminds me of the pattern you would find for a picnic basket, so that was something that also caught my attention. The other option isn’t bad, it’s just not as nice.

B

I think the gingham pattern looks more fun and adds some life to the picnic basket. It reminds me of a table cloth pattern.

B

They both look good, but the version with just a bit of plaid pattern around the basket looks slightly better than the other version. Not a strong preference here but there is one.

B

Option B because plaid seems to be better associated with wicker baskets, and the bow is somewhat neatly tied. From my perspective (and it's probably shadows) the cloth and the bow of option A look dirty.

B

The quality of B looks a lot better than the quality of A

B

While both are equally functional, and pretty much in the same range for "cuteness", the checkered cloth invokes a more "vivid" mental image of a picnic - with a checked blanket spread on the ground and the meal placed upon it. The solid blue cloth could do the same thing, but the checked pattern is most directly associated with that "picnic image".

B

The color is more vivid

B

The checkered looks like a picnic basket should look.

B

I chose option B because I like that the fabric that is peeking outside of the basket is checkered and not solid. It makes it look more like an authentic picnic basket.

B

The checkered pattern is better here. I like that more and it has more character. So I would click on that listing first. I feel the color and pattern makes it stand out more. Good look for the wrap here.

B

I like B because the cloth would go perfectly with a picnic. I actually really like this design all together and would be perfect for something like a date or an outing. A isn't bad but the cloth looks like more of a bed sheet than an actual blanket. I think the whole theme of B is perfect.

B

I like the brightet Colours in this one I find them to be much more inviting

B

B is my preferred choice because of the simplicity of the product and the display content, the product looks good and attractive and will call more attentions to it, it a beautiful color material on the product and it is pleasant to the eyes

B

I would click on Option B because the checked fabric liner is very attractive and gives the basic a fun, happy, outdoor feeling. It appears the baskets are the same in every other way. The checked fabric gives a different feeling to the product that would make you think about all of the different uses and ways this product could come in handy.

B

The checkered cloth would peak my interest over the white cotton cloth because it allows me to think of what I can put in the basket.

B

I like the checkerboard design of the cloth.

B

Definitely option B is cuter

B

the gingham look of the cloth works better with the wicker of the basket

B

The blue color is warm and inviting and fun, and the plaid pattern of this choice is much more interesting than the plain look of the other choice. Looks like a really fun product for sure, one that would be very useful for a fall picnic!

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users