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Ranked

Poll complete
50 people answered in about 4 hours.
50 US-based respondentsAmazon Prime subscribersNovember 30, 2018Public
November 30, 2018Public

Q: Which Main Amazon Image do you prefer?

Ranked poll

PickFu winner
A option image
A
21 votes

58%
2nd place
B option image
B
17 votes

42%
3rd place
C option image
C
12 votes

24%

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Response flags
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Options
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Amazon Prime member
49
1
A
21 responses
A
C
B

I chose that order because those pictures were more appealing than the last one I chose. The last one was a bit over crowded.

A
B
C

With C you can't really tell what the product is. B is way too crowded with the large product pictures. It makes in seem overwhelming.

A
B
C

Choice A and B are best as it shows all items laid out well and includes the packaging.

A
C
B

The clearest and easiest to understand

A
B
C

C is horrible and should not be allowed to stay as an option. The facepaint kit signage is too small. A is slightly better B because it just seems like more fun

A
B
C

Chosen in order of aesthetic preference.

A
B
C

I like A and B because it looks like they come with a large book of ideas for face painting. I did not like the cheap gimicky stuff on the sides so I picked the kits that had the smallest amount of extra stuff.

A
B
C

I like seeing the unobstructed children's faces, and the amount of whitespace helps it feel less cluttered. Option B looks more comprehensive than C, perhaps because it also features faces, even though it's more cluttered than C.

A
B
C

Images were selected in terms of overall appearance of the objects within the image. Option #1 represents my interpretation of the better layout within the image.

A
B
C

I think seeing the box art is important.

A
B
C

IN my first choice I could see the product very well but I could also see the box that it would come in. Having the box available to look at prior to buying it could give me more information about the product so I would prefer the option with the most information

A
C
B

I prefer the image that shows everything that is available in this product. The other pictures have the hats, and other costume materials too big. It sort of distracts me, from the overall product.

A
B
C

Option A is the cleanest layout that alao shows everything, including the packaging. Option B is 2 since it also shows everything. Option C does not show what the packaging is supposed to look like, which I don't like.

A
B
C

I like how the kids faces are painted and shows all the items that comes with the merchant.

A
C
B

I think A shows the product and the packaging well in one picture. It does not look too cluttered or confusing. C is okay but does not show the packaging. B looks a little too messy and cluttered.

A
B
C

I feel A has the cleanest look

A
B
C

I chose my options based on them having the box and displaying the pieces better.

A
B
C

A is the most clear whereas B and C are a bit too "busy" to me to focus on anything really.

A
C
B

My top choice has more white space making it look more appealing

A
C
B

A looked the least crowded, C was next and B was too crowded

A
B
C

I did it based on which I thought showed the package best.

B
17 responses
B
A
C

I like the large pictures of children with face paint. They look like fun.

B
A
C

I think Option B shows larger images which makes the product seem more substantial and bountiful. Option A is also good but the items are smaller. I prefer these two above Option C because they have the Facepaint Set showing larger which seems like a big part of this set.

B
C
A

I like B the best because it shows the lid of the box, which shows the three kids' faces and the product being used as well as the headwear/facewear accessories large size. This way it is easier to visualize the accessories being used. I dislike A a lot, because the accessories look so small it's difficult to even identify them, much less imagine how kids would use them. C is okay but doesn't show any hint of the product in use.

B
C
A

i like the hat the best in the picture, but i also thought c was the second best.

B
C
A

I like option B because it lets you see everything you are getting. With online products I think it is important to be able to see what you are buying.

B
C
A

I chose b first because it had more items in the picture, made the picture look like I was getting more than the rest.

B
A
C

I like that I can see everything that comes in the pacakage in the images B and A

B
A
C

I chose them in BAC Order based on how well you can see everything in the Picture and also B has a picture of the packaging so you can see how it comes.

B
A
C

I chose option B as my first pick because it showed both more of the props that were available as well as a picture of kids wearing the makeup, so it was the most informative about the product. My second pick, option A, showed a picture of the kids wearing the makeup as well as some but not all of the props, so I thought it was the second most informative. My last pick, option C, showed the least when compared to the other two options, so I picked it last.

B
C
A

B has a lot of product in the picture. You can see everything clearly especially the front of the book. C has a good amount of stuff in the picture, but does not show you the book clearly. A has way too little items out of the package for the customer to see.

B
A
C

i like the one that shows faces

B
A
C

Choice B shows everything I assume is included and the choices proceed based off that

B
C
A

I like B as you can see all the items close while still seeing the box it comes it. I like seeing packaging as I like to know that the kits are self contained for storage. I chose C ovet A just because the items themselves are more visible than in A despite not seeing the box it comes in.

B
C
A

MOst to lest well presented iamge of the item

B
A
C

Saying facepaint set is essential to describe what the product does

B
C
A

I prefer that option the most because they all seem to be the biggest in terms of showing off the size of the product. I also like the angle that the product is shown in the best, but I also like the center approach as well.

B
A
C

B is easier to see the actual product and shows the packaging and name of product. A shows product name. C doesnt give any information clearly

C
12 responses
C
A
B

I picked c because I thought it showed what came with the order better

C
A
B

I rated them by focus on the product. That's the most important thing to me.

C
A
B

Looks a lot more appealing without the children's actual faces in there.

C
A
B

I'd rather see all the contents more than the packaging. A keeps everything at a good size, while B is way too cluttered.

C
A
B

Choices "C" and "A" are the best in my opinion, choice C has a good view of the items included in the set, and choice A does as well, but choice B looks like the items in the set are pushed too close together in the shot/picture.

C
A
B

They are most neatly organized in that order

C
B
A

It looks straight and centered

C
B
A

i choose the options according to the images attractive

C
B
A

i went with the images that looked the most fun first and least fun last

C
A
B

Option C lets us see each object in the set well. Option B is very crowded.

C
A
B

I liked the way things are laid out and easy to see

C
B
A

The objects should be displayed with the real size ratio that they actually are, having the kids paint obvious looks better imo

Showing 50/50 respondents

OptionRound 1Round 2
A1st

42.00%

21 votes

58.00%

29 votes+8
B2nd

34.00%

17 votes

42.00%

21 votes+4
C3rd

24.00%

12 votes

Eliminated

12 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users