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Ranked

Poll complete
50 people answered in 13 minutes.
50 US-based respondentsDecember 11, 2018Public
December 11, 2018Public

Q: which main image are you more likely to click on amazon?

Ranked poll

2nd place
A option image
A
10 votes

20%
PickFu winner
B option image
B
32 votes

64%
3rd place
C option image
C
8 votes

16%

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Response flags
0
Options
0
0
0
Gender identity
33
16
1
Age range
13
22
9
5
1
A
10 responses
A
B
C

I liked A because it was very dynamic and interesting. I liked B more than C because B shows the contents of the inside of the backpack, which is what I look for when I am buying something for specific features.

A
B
C

A is my favorite because the image is dynamic. C is my least favorite because it is a standard image that I have seen a million times.

A
C
B

I like the full product displays the most.

A
B
C

How like how it looks in the photo

A
C
B

The images in this order interest me the most. The dynamics and design look great!

A
C
B

I think Option A is the most intriguing because it implies that the backpack is waterproof which is a very valuable feature. Option C shows a nice large image of the product which is shows more detail of the backpack.

A
C
B

I like the water image indicating this one is likely waterproof.

A
C
B

Chosen in order of preference

A
C
B

I think these choices showcase what people are most impressed on. I think this shows what kind of backpacks people want to see in their cases and such.

A
B
C

I like the water in A and the layout in B. C was a bit dull.

B
32 responses
B
C
A

shows more about the product

B
C
A

I liked seeing the one where you could see all the inside parts included. I really disliked the one splashing into the water, it seems dumb and makes me cringe.

B
C
A

B because it shows the product in more detail and C because it is not outlandish, C last because I think the water splashing looks dumb.

B
A
C

I like choice B best because it shows all the accessories that are included with the backpack. I like that I can see upfront in the item search page what I'm getting without having to check the item detail. Next, choice A is appealing because it shows that the pack is waterproof. If i'm looking for that feature, it's nice to see without checking the item detail.

B
A
C

I chose them by how descriptive the picture was to me and what the features are with the backpack.

B
C
A

these best capture the product in the order i chose

B
C
A

I love bags that have pockets and compartments for organizing, and B shows that most clearly.

B
A
C

My first selection shows all of the parts of the product. My second choice shows more of the features of the product.

B
A
C

my 1st choice shows more items that i believe are part of the backpack

B
A
C

this picture giving more information about this product

B
C
A

I liked B best because it appears to show the accessories that come with the back pack. C is just a good picture of the backpack, so it was my second choice. A appears to be trying to show that the backpack is waterproof or water resistant, but to me it's unnecessary and distracting. Just put that in the description.

B
A
C

I like option B the best since it showed that there are removable compartments inside the backpack. Option 2 is good, because it shows that the backpack is waterproof or at least water resistant.

B
C
A

I chose the first one, because of wondering what these accessories are that are pictured with the backpack- or if they are inserts that come with the bag. #2 and #3 are really just basic pictures, so I really wouldn't choose them, unless #1 wasn't available, I would go directly to 2.

B
A
C

all the pictures look nice but people like to see what there getting so the one showing everything it includes and showing its water proof is great

B
C
A

I think the reason why I choose these options in the certain order I did is because I liked the style of the back pack. The way you display the back pack to make it more attractive.

B
A
C

I like seeing the inside and other parts of it here, looks like more features here.

B
C
A

I LIKE OPTION B THE BEST BECAUSE IT SHOWS IT'S VERSATILITY.

B
A
C

I like see everything that is inside the bag.

B
C
A

I like to see all items included with the product. And I probably would never drop it into a puddle.

B
C
A

I liked there were some shown additional bags in Option B. I like the taller zipper in C over A

B
C
A

The first one shows me all the compartments that I can't see in the other images. The third one I can not really tell for sure what it is showing its not really clear.

B
A
C

I like seeing the option that shows more of what the size would be and what comes with the backpack. My second choice shows that the backpack is waterproof and that could be very useful. The third option is just plain and does not have any special details

B
C
A

The first option I chose makes it seem like the product comes with more items, which is appealing.

B
A
C

I like Option B best because I can see all the accessories that come with it. I like to get more for my money, that is a good looking bag! Option A is next best because I can see it is obviously water-proof, that is a good quality. Option C is chose last because that is a very plain image of a backpack and there is nothing special that would make me click on it.

B
A
C

I liked my first choice as it looked complete, more complex. I liked the second option as I believe it was demonstrating being waterproof and rugged, which is important to me.

B
C
A

A is goofy action shot. B explains everything that's happening. C is just fine

B
A
C

The first choice showed more of what you get in the bag and the 2nd choice was pleasing to look at.

B
A
C

B has the most information about it because it's showing me that it's not just a backpack that I'd be getting. A also gives extra information - that the backpack is waterproof. C is just a normal picture so I'm not getting as much information.

B
A
C

B shows additional storage features which is intriguing, A makes it seem waterproof and durable and stands out, C looks normal and has nothing special about it.

B
A
C

I chose B first, because I think it gives you he best idea of the features in the backpack. I chose A second, because it demonstrates that the product is water resistant. C is a nice look at the backpack, but doesn't tell us much else, so I chose it third.

B
C
A

B shows all the extra pieces that are included which is enticing. C is a nice clean image.

B
A
C

Backpack three there is no difference between this backpack and every other backpack out there. and 1 shows the different pockets that you can have. and the durability of the backpack.

C
8 responses
C
B
A

C best showcases the style and shape.

C
B
A

I'm not sure what that splash is for. But the traditional backpack picture is all I need when searching for this product.

C
A
B

I need something bigger more than something waterproof or full of compartments

C
A
B

I think that I like the cleanest picture the best, follow by the dynamic, followed by the cluttered one.

C
A
B

pic C is a front page pic and the other two are inside product info pics

C
B
A

C: It's simple, clean, and representative of the way I'd see it on a day-to-day basisB: It at least shows the internal workings - not my preferred form, but it's at least functionA: Why is this in water? Even if it's waterproof, this isn't a good way to drive that point home.

C
B
A

I like the regular backpack by itself. I don't like the one splashing in water. Not sure why it would be doing that. So the next logical one would be the backpack with extra items.

C
A
B

I like the color and the way the backpack looks. The construction is better than the other 2.

Showing 50/50 respondents

OptionRound 1
B1st

64.00%

32 votes
A2nd

20.00%

10 votes
C3rd

16.00%

8 votes

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users