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Head-to-head

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsMay 28, 2020Public
May 28, 2020Public

Q: Which photo do you like as a main image for Amazon

Head-to-head poll

Statistically significant
2nd place
A option image
A
13 votes

26%
PickFu winner
B option image
B
37 votes

74%

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Response flags
0
Keywords
21
16
13
11


Gender identity
20
28
2
Age range
1
10
26
7
3
3
A
13 responses
A

The larger demonstration of use images are better.

A

this image looks more appealing to me

A

larger presentation of the fruits catches my eyes more

A

I like the closer look at the quality of the bags in this image

A

The one I picked looks cleaner and less cluttered.

A

I think accentuating the colorful fruit makes the image brighter and more appealing.

A

I like A more. I think it displays what the product does better and also displays what it can hold better as well. I think the green bag in B is confusing.

A

fruits look more fresh

A

I personally like this because the images of it being used are bigger and this image just feels a lot more organized.

A

I like how it goes biggest to smallest.

A

The fruit being bigger is better because it gives you a better chance to see the product in use.

A

shows off the product nicely at all angles

A

The fruit is more prominent.

B
37 responses
B

It's helpful to know that this is a ten-pack. More details and specificity are always good!

B

i like how B shows the qty of the pack. I think it helps to explain it better, i would go with B

B

I like that it says 10 pack so I don’t have to count and I can see it right in front of me. I like the font used as well.

B

Choice B has more detail to the images and it seems like it comes with more (the green pouch on the lower left). I also like the inclusion of the text "10 pack" since it makes it very clear how many bags you will receive.

B

The lime green bag is eye catching and i like that it's labeled as a 10 pack which isn't the case for the other image.

B

This one tells you a little bit more in the picture without taking up much extra space.

B

I like the image with the carrying bag that comes with the produce/fruit bags. I also like that option B lists how many bags come along with it.

B

I like how the bags are lined up and that it comes in a 10 pack.

B

i really like to be able to see all components of products, so i liked that the green bag was included, feels like i will be getting more in my purchase

B

The presentation of B just looks better than the other.

B

B because it says how many is in the pack and also shows more of the product with the neon bag in there.

B

I like choice b because it shows you the quantity number.

B

I like B more because of the little tote bag.

B

I like seeing the complete packaging in this image

B

It is helpful to see the green package.

B

I like the closer up image, also showing the storage bag is a nicer touch.

B

Option B is very informative. The storage/travel bag really caught my attention and I liked that the quantity is written out also.

B

additional picture of a bright green bag adds more substance

B

This image is more descriptive and also shows the holder than the items come in. It provides more information.

B

I like B better for a couple reasons. First, I think that showing the bags layered shows that they're similar and related. When they're apart in A, it just seems like separate products. I also like that the fruit is smaller in B; it seems like it gives a truer perspective to the size of the bags. In A, it doesn't even look like a banana would fit in the largest bag. I'm not sure what the little green pouch is in B, but that also seems like a bonus item, even if it's just a storage pouch.

B

I like this photo the most as a main image for Amazon. I find it more appealing and enticing. I prefer that it appears as though I'm getting more by showing the green bag. Also, I prefer the size of the bags that the image portrays.

B

This product presentation has the quantity of product and makes me feel more attracted to this brand.

B

Seeing the neon green, as well as the "10 Pack" makes it more attractive.

B

Option B emphasizes the product. The other one make the fruit primary. I am buying the product, not the fruit. I am buying the plastic bags. That is what I want to see.

B

I chose B because the photo layout is more cohesive, and it gives me more info on what I'm purchasing. I also like that it shows the carrying case, which not always included but is kind of vital with bags like these, and tells me how many bags I am getting.

B

It shows everything better

B

I like this option much better because I feel that shows a more complete view of the product. Also, it shows more of the variety of colors on the bags.

B

this image shows a tiny bit more

B

B looks like it has a more helpful size comparison than the way it is situated in A. The product looks small and tiny in A as well, with the fruit near it as comparison.

B

Option "B": Simply more visual information in this presentation, captures the products individually and in detail. If searching for similar product, I'd click that ad for details.

B

I liked the phrase "10 pack" and also the little green sack. But honestly I think that the picture with the bags on different heights in the image was more appealing and made it look like they would hold more, somehow (don't ask me how that works, because it seems weird, but it's what I see!)

B

'10 pack" with the green bag looks appealing

B

I like the one that says 10 pack.

B

I think showing the quantity and the extra bag is useful. The images of the bagged fruit is good zoomed in but not as helpful in making a decision.

B

It indicates that it has 10 packs. There is a photo of the container pouch included. The images of the bag are clearer.

B

While it's easy to count, having the number there for you is helpful. Plus there's an extra pouch thing in B

B

I like knowing the count without having to count them myself.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users