{"app_id":"fyv2a0qw"}Head-to-head
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50 people answered in about 2 hours.Q: Which photo would you click on if both pictures were next to each other?
Head-to-head poll
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This layout is a lot more pleasant because everything looks well position and the book cover is more readable.
Option A looks more balanced and symmetrical and has a smooth look. It includes the black cloth bag and the placement of the book looks better upright and slightly tilted to the left.
I like seeing the storage bag the balls will be in as well as all the other features.
I would click on the one with the black bag so I have something to store the beanbags in when I was done.
I like option A because the products are place evenly throughout the photo. Having the bag makes it more appealing.
I picked A because it has a picture of the sleeve that holds the balls. More to the picture.
I would click Option A because the design was easier to read and alwso showed the bag in the image. I liked that the book was head on and therefore much easier to read the title. I also liked that it included a bag for the balls, whereas that was not shown in Option B.
I would click on this picture because it shows clearly that the carry bag is included
I like the layout of all the parts in A much better. I can see the book much better and I can also see that the balls come in a carrying bag.
A looks like it comes with a bag for the balls. B seems to be missing this. I see choice A as proving more bang for my buck as a result, so I would choose A
Option "A": This is my choice due to the text book and bag inclusion versus a downloadable version; I still find value in having a book between my fingers that stands alone rather than using a device in many circumstances.
Option A helps set a scene by showing the carrying bag that the product comes with as well as the book.
The infographic is dynamic. The grouping makes sense. The layout is expected.
Seeing that option A has a carrying pouch and a physical book seems more enticing and more of a bonus instead of just an electronic book in the cheaper package.
Presentation is nicer. You could actually see the title and all the writing on the book.
I chose 'A' because it was easier to read the title and details of the book. I also liked that there is a bag to keep the balls which makes it easier to carry them.
Looks a little better with the bag for the juggling balls and i strongly prefer to have a physical book over an ebook for this type of thing.
I prefer a hard copy when it comes to books, they are easier to be motivated to read a real book.
I would click on A because I can see that the book is an e-book so I don't need that information stated again, as in Option B, and I love that a bag is included to keep the balls organized.
the bag catches my eye right away, id click on this to see what it was about
B makes me dizzy, truly. And the E book part makes it look cheap at a glance. I prefer A.
I think A is the better product photo. I like the fact that the photo comes with a bag which lets me know as a consumer everything that is included with purchase.
The e-book notification is just sort of redundant, so I'd choose Option A because it contains the black bag to carry the balls.
I liked choice B since the image looks easier to focus on. Choice B doesn't have the bag for the balls which is more appealing and the bag is more distracting and takes away the color variation.
this one just appeals to me more personally. Maybe because of the ebook download in the back.
Option B is more high catching because the balls are larger and more eye catching.
I would pick B. I like that the book is laying on top and see majority of the book. Even though nothing is there, I would feel something was being hidden in A with the bottom behind the ball. I also like just the beach ball look. The big in A doesn’t really add anything to this, it’s just there really.
I like that the zoomed in picture of the product shows off the product best and allows for a better decision.
I would click on choice B because it doesn't have the black bag. It looks more professional and it focuses more on the product.
I prefer the book's angle in the other image, but this image tells you a little bit more about the product.
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AI analysis (sample data)
Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.Survey Analysis
Winning Option: Characteristics and Appeal
- Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
- Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
- Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.
Key Topics Across Options
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Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
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Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
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Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.
Hypotheses for Further Testing
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Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
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Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
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Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.
These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.
AI themes (sample data)
Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.Likes (sample data)
- Sleek and modern design
- Large ear cup sizes for comfort
- Minimalist and streamlined look
Dislikes (sample data)
- Lack of unique features or standout elements
- White color may get dirty easily
- Not as much cushioning as other options
Likes (sample data)
- (Note: There were no positive mentions specific to Option B in the provided survey answers)
Dislikes (sample data)
- (Note: There were no negative mentions specific to Option B in the provided survey answers)
Likes (sample data)
- Unique and stylish metallic grating design
- Sturdy and flexible build
- 'Cool' aesthetic appeal
Dislikes (sample data)
- 'Weird' or unpleasant cone shape for earmuffs
- 'Odd' overall appearance with metallic accents
- (Note: Third negative mention not available from provided survey answers)
Likes (sample data)
- Comfortable and sturdy design
- Aesthetic appeal, including color options
- Familiarity with the brand's quality
Dislikes (sample data)
- Negative perception of the brand logo
- Smaller ear size perceived as less comfortable
- Design not preferred compared to others
Likes (sample data)
- Sleek, modern, and professional look
- Comfortable fit with larger ear sections that cup the ears well
- Minimalist and clean black aesthetic
Dislikes (sample data)
- 'Flat' appearance perceived as less comfortable by some
- 'Bulky' design disliked by a few respondents
- Narrower piece near headband' not appealing to all users
Likes (sample data)
- 'Cushiony padding' for comfort over long periods of use
- 'Solid build' making it durable and secure on the head/ears
- Preferred neutral colors like black for headphones
Dislikes (sample data)
- 'Large ear covering' may be too big for some users’ preferences
- 'Separation of controls/buttons' not liked by everyone
- 'Chrome accent rings on headband' not appealing to all respondents
Likes (sample data)
- Design perceived as high quality and appealing
- Liked the color, especially the blue
- Thin padding was appreciated
Dislikes (sample data)
- Looked flimsy to some respondents
- Perceived as less sturdy compared to other options
- Color preference for white or black over blue
Likes (sample data)
- Modern and high-quality appearance with a white design
- Comfortable padding on headband and ears
- Sleek and neutral look preferred by many
Dislikes (sample data)
- 'White' color seen as prone to getting dirty easily
- 'Large ear cups' might be problematic for glasses wearers over long periods of use
- 'Sturdy design' could be considered bulky by some users