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Ranked

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsAmazon Prime subscribersOctober 17, 2020Public
October 17, 2020Public

Q: Based on the image, which product which you rather buy?

Ranked poll

3rd place
A option image
A
14 votes

28%
2nd place
B option image
B
16 votes

46%
PickFu winner
C option image
C
20 votes

54%

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Response flags
0
Keywords
17
12
10
8


Options
0
0
0
Gender identity
23
27
Amazon Prime member
47
3
Age range
2
15
17
8
7
1
A
14 responses
A
B
C

I like A most because it is all the same color. I dislike C the most because they do not look very nice/they look cheap.

A
C
B

Option A seems to be the best value out of these 3 choices. I think the cost is good considering what I am getting and I also like the fact that it has a large number of positive reviews as well.

A
C
B

I prefer the black style the most without obvious lettering.

A
C
B

I chose the image that I felt was more visually appealing and striking visually, based on the layout and presentation.

A
C
B

I dig the first layout I chose with the socks lined up.

A
B
C

A is the most appealing looking underwear. B would be as well, if the underwear were facing forward. C look stretched and used in these images. They would probably be marketed better if a male model was wearing them.

A
B
C

I like Option A because of the well laid out clothing. I live organized clothes and this looks like my style.

A
C
B

before i zoom in to really see what is there A catches my eye first, i suppose its the lay out of the items but i can easily see first and foremost that it is shorts/unders and socks

A
C
B

I like the set of the Gildan underwear and cotton socks here. This looks better and is a good set which people would probably want. Think that makes it the best choice here. The Hanes and Kitmark brands are good too but I trust the Gildan one and like the sock combination there the most. The all cotton is nice too in the Gildan set.

A
B
C

Shows off product images I can relate to the most.

A
B
C

I like the band best on the waist of A. The contrast is attractive. I also like the socks. B is also good, with socks. c has no socks though.

A
B
C

Assuming price is not a factor, I liked option A the best. It presents the product in a straightforward and clean manner. Option C is ranked second also because the product is presented well but not as well as option A, as I feel that the slight angle of the underwear presents it in a unflattering view. Last is option C as the product feels too blocky and unreal, which is a real turn off.

A
C
B

I chose these based on how well the product was presented

A
B
C

I choose A because they were dark colored with no bold brand printed or embossed .i LIKE PLAIN DARK COLORED UNDERWEAR.

B
16 responses
B
A
C

B and A look very modern and hip. C looks old fashioned and boring

B
A
C

I like knowing exactly what comes in and I could use the added items.

B
A
C

I would honestly compare all three of these options. I don't have a specific one that I would purchase. I tend to lean towards black items so that is why I went with the choices that I did.

B
A
C

I think the layout i picked was the best of the three. Clean and concise.

B
A
C

The sets that show the underwear and sock combo in the first few images is attractive to know what they are about

B
A
C

C with its alternating colors just looks weird to me.

B
C
A

i think option B looks the best for the set of options

B
C
A

I find B appealing because it is mature and attractive, it has a very nice content of design with good display, while C is cool and attractive and i like the display content with good design and nice content of product, also A looks nice and I belief it has a good idea of product design but the color is not really attractive to me.

B
A
C

I like how each individual item in the package is laid out carefully in the image allowing me to see everything I am getting for my purchase. I like the diagonal layout of the items which makes for a good use of space. I also like how you can compare the different colored socks to each other.

B
A
C

Option C is last because it doesn't show socks in the main image, while Option B is first because the actual boxer briefs have my preferred design.

B
A
C

B seemed more natural to my eye. I liked the others as well and felt they were all the same. I just thought B had the best layout.

B
A
C

I like black underwear better and the black waistband matches better so B isMy choice. A is second because of everything being black. Too many light colors for C

B
A
C

option b is more subtle (waistband matches rest of garment) and is easier to see product detail

B
A
C

I prefer the way that the ad appears in my first choice. Everything looks appealing and complimentary to each other. The listing is very professional looking with wonderful color options

B
A
C

I prefer the styles of options B and A over that in option C. Both B and A are laid out the same. The only difference is the style. Option C does not offer socks.

B
A
C

I like the solid style of this one best. It is more appealing.

C
20 responses
C
B
A

I like the variety in B the best. I think its always good to show the options. Bs picture is better, its laid out at a better angle. As wasitband does not look good to me.

C
B
A

The price of c is better than everyone else. Also the alternating colors is great for those who want to swap out versions of their underwear. B is the second cheapest and offers a bargain with socks. A is too expensive for just underwear and socks compared to everyone else.

C
B
A

I prefer the way the product is layered in Option C, but options B and A are okay too, it just looks better in Option C.

C
B
A

I do not want matching socks, but underwear is meant to be disposable and something you do not feel bad about rotating out of your collection. so i chose them from cheapest to most expensive

C
A
B

Hanes is a well known brand I can trust. While not as popular, Gildan is also well known.

C
A
B

I like the variety in colors much better than the same thing all the time.

C
B
A

My top choice was option C, I liked there was different color options within the pack and I preferred the cheaper price point. I don't think it's extremely necessary to have the socks bundled with the product. Option B, I ranked second because it was expensive compared to option C and came with socks. Option A, I ranked last because it was the most pricy of the two and I didn't like the look of it.

C
A
B

I like the options I have with C. Then I like the grey band of A better than I do the black band of B.

C
B
A

If I ordered underwear on line I would go by price only.

C
A
B

I like the color variation in C so I can mix and match as I please. I like how A is a name brand that's recognizable to me (Gildan). I have never heard of the name brand for B so I can't vouch for the quality of that.

C
B
A

I chose panel C. I like the layout and the style off the briefs and I like the assortment of colors.

C
A
B

I really like the wording and the simplicity of C the best of the options.

C
A
B

The alternating colors in Option C are much more useful, as I would want to vaguely match whatever I am wearing at the time. I personally own three pairs of black pants and two pairs of blue, so these line up perfectly with my clothes for the work week. Of the others, I prefer Option A as the hem is much more subtle. Should my pants slip and my waistband be exposed, I would want the hem that is gray and blends in with my other clothes as opposed to a bright white logo calling attention to the exposed area.

C
A
B

I chose them in this order because I liked the option of having the other colors in the set. I prefer the second choice over the third because of the image more than the actual items. The image was clearer and easier to understand what options were available.

C
B
A

I would buy option C because there is more variety in the products pictured.

C
A
B

I strongly prefer Option C for two reasons. The primary reason is the briefs look a little looser and not quite as tight as the other two options. This is important for comfort. The second reason is I like having the multiple colors, it add a little variety to it. As my second option, I chose Option A as I like the plain grey waistband over the black waistband with lettering.

C
A
B

i love that different colors

C
A
B

I think it's a little strange to buy socks and underwear in a set, so I prefer the listing with just the boxer briefs.

C
A
B

I would buy C because it's attractive and has a good presentation.

C
B
A

i like the variety of colors but i dont like the grey wasitband on the boxers

Showing 50/50 respondents

OptionRound 1Round 2
C1st

40.00%

20 votes

54.00%

27 votes+7
B2nd

32.00%

16 votes

46.00%

23 votes+7
A3rd

28.00%

14 votes

Eliminated

14 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users