{"app_id":"fyv2a0qw"}

Ranked

Poll complete
50 people answered in 17 minutes.
50 US-based respondentsAmazon shoppersJanuary 8, 2024Public
January 8, 2024Public

Q: If you were shopping on Amazon, which product would you click on and why? What do you like about the product? Be as descriptive as you can.

Ranked poll

2nd place
A option image
A
16 votes

36%
3rd place
B option image
B
9 votes

26%
PickFu winner
C option image
C
18 votes

64%
4th place
D option image
D
7 votes

14%

AI Summary

In this survey, Option C emerged as the winning choice among the 50 respondents. Option C received the highest number of first-choice rankings (18) and ultimately had a score of 64, significantly higher than any other option. The characteristics that set Option C apart from the others were its design, packaging, and overall appeal. Respondents mentioned that they found Option C to be attractive, professional-looking, and trustworthy. The discreet design of the product seemed to resonate well with consumers who preferred a more subtle approach to odor elimination. Additionally, Option C's use of premium moso bamboo charcoal was seen as an effective air purifying agent and deodorizer.

Across all options, three key topics emerged as important factors for respondents: design/appearance, effectiveness/quality, and natural/chemical-free ingredients. Design played a significant role in capturing attention and generating interest among consumers. Options A and B stood out due to their creative designs – A with its banana-shaped appearance and B with its unique logo featuring a ninja theme. However, it was ultimately Option C's sleek packaging design that seemed to convey professionalism and trustworthiness.

Effectiveness/quality was another crucial consideration for respondents when choosing a product on Amazon. They wanted assurance that the chosen option would effectively eliminate odors from shoes or other items while providing good value for money spent.

The preference for natural/chemical-free ingredients also surfaced in respondents' comments across all options. Many expressed concern about potential harm caused by chemicals or substances used in some products; thus they gravitated towards options like D which emphasized being natural or unscented.

Based on these poll results, further hypotheses could be tested regarding consumer preferences for specific shapes/designs when it comes to odor elimination products on e-commerce platforms like Amazon. For example: Do playful designs like bananas (Option A) attract more attention than more conventional shapes? Additionally, conducting research on consumer perceptions of "natural" versus chemically-based products could provide insights into the importance of eco-friendly and chemical-free ingredients in purchasing decisions. Finally, exploring the impact of packaging design on perceived product quality and trustworthiness could help determine how to effectively communicate these attributes to potential customers.

Ask PickFu

Ask natural language questions about your poll to our custom AI engine. Don’t worry, it’s friendly.

What could we improve on the packaging for design D

Response flags
0
Keywords
19
12
10
9


Options
0
0
0
0




















Showing 50/50 respondents

OptionRound 1Round 2Round 3
C1st

36.00%

18 votes

42.00%

21 votes+3

64.00%

32 votes+11
A2nd

32.00%

16 votes

32.00%

16 votes

36.00%

18 votes+2
B3rd

18.00%

9 votes

26.00%

13 votes+4

Eliminated

13 votes reassigned
D4th

14.00%

7 votes

Eliminated

7 votes reassigned

Eliminated

--

Subscribe to PickFu+ to unlock AI highlights on every poll.

Or, unlock AI features for this poll as a one-time $29 add-on.

AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users