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Ranked

Poll complete
50 people answered in 17 minutes.
50 US-based respondentsAmazon shoppersJanuary 8, 2024Public
January 8, 2024Public

Q: If you were shopping on Amazon, which product would you click on and why? What do you like about the product? Be as descriptive as you can.

Ranked poll

2nd place
A option image
A
16 votes

36%
3rd place
B option image
B
9 votes

26%
PickFu winner
C option image
C
18 votes

64%
4th place
D option image
D
7 votes

14%

AI Summary

In this survey, Option C emerged as the winning choice among the 50 respondents. Option C received the highest number of first-choice rankings (18) and ultimately had a score of 64, significantly higher than any other option. The characteristics that set Option C apart from the others were its design, packaging, and overall appeal. Respondents mentioned that they found Option C to be attractive, professional-looking, and trustworthy. The discreet design of the product seemed to resonate well with consumers who preferred a more subtle approach to odor elimination. Additionally, Option C's use of premium moso bamboo charcoal was seen as an effective air purifying agent and deodorizer.

Across all options, three key topics emerged as important factors for respondents: design/appearance, effectiveness/quality, and natural/chemical-free ingredients. Design played a significant role in capturing attention and generating interest among consumers. Options A and B stood out due to their creative designs – A with its banana-shaped appearance and B with its unique logo featuring a ninja theme. However, it was ultimately Option C's sleek packaging design that seemed to convey professionalism and trustworthiness.

Effectiveness/quality was another crucial consideration for respondents when choosing a product on Amazon. They wanted assurance that the chosen option would effectively eliminate odors from shoes or other items while providing good value for money spent.

The preference for natural/chemical-free ingredients also surfaced in respondents' comments across all options. Many expressed concern about potential harm caused by chemicals or substances used in some products; thus they gravitated towards options like D which emphasized being natural or unscented.

Based on these poll results, further hypotheses could be tested regarding consumer preferences for specific shapes/designs when it comes to odor elimination products on e-commerce platforms like Amazon. For example: Do playful designs like bananas (Option A) attract more attention than more conventional shapes? Additionally, conducting research on consumer perceptions of "natural" versus chemically-based products could provide insights into the importance of eco-friendly and chemical-free ingredients in purchasing decisions. Finally, exploring the impact of packaging design on perceived product quality and trustworthiness could help determine how to effectively communicate these attributes to potential customers.

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What could we improve on the packaging for design D

Response flags
0
Keywords
19
12
10
9


Options
0
0
0
0
Gender identity
18
30
2
Age range
11
18
16
5
Online shopping marketplaces
49
39
23
6
10
4
34
14
A
16 responses
A
D
B
C

I like the unique and clever look of A.

A
B
D
C

I like the bananas in choice A. I think it is a cute and funny gimmick

A
B
D
C

I chose option A because I think the product design is really cute and clever and would also be useful

A
B
C
D

I really like that option A is in the shape of a banana, I think it would do a pretty good job fitting in my shoe and they are a fun decoration when they are not in use.

A
B
C
D

I would be most likely to click on A because the whole banana thing is just too cute, with the clip as well being very handy. And I love that it's reusable.

A
C
D
B

I like the product in option A the best. The banana appearance is humorous, and I like how the product title mentions that the product is reusable for 6 to 12 months.

A
D
B
C

It's cute and funny.

A
B
C
D

The boot banana not only draws my interest in its uniqueness but also looks to be an effective product to insert in my books.

A
D
C
B

A.. I would choose this one because it's so creative and colorful and I love the idea of it being shaped like a banana.

A
C
D
B

The banana motif is fun, unique, and playful; it would definitely stand out amongst other users.

A
D
C
B

I THINK THE BANANAS IN OPTION A ARE FUNNY SO I WOULD CHOOSE THIS OPTION FIRST

A
B
C
D

I think the shoe ninja is the easiest to identify what the product is, but the shoe bananas are very cute and cooler to me.

A
B
C
D

Choice A really stands out to me. I love the look and I think my kids would as well.

A
B
C
D

Option A, because it looks very effective and I like the banana design that it has.

A
B
D
C

Since they are all the same price with same rating, I just went with what looked the most fun. Might as well have fun in making your shoes smell better if everything else is the same in price and quality.

A
B
D
C

I am a sucker for cute objects and creative phrases, so those product designs that incorporate those two elements are going to get a thumbs up from me.

B
9 responses
B
C
D
A

I like the name of the product of choice B and leaning towards getting these

B
C
A
D

B good text I want know moreC look at item I want click to see moreA the color made it stand outD was okay but others stood out more to click on

B
D
C
A

The color and branding of B stands out to me the most. i find it very creative

B
C
D
A

I like the design and shape of this one. It seems effective and I get a free nail clipper.

B
C
D
A

I was immediately drawn to the unique logo of the product. When I saw it I wanted to find out more. The name is very catchy and easy to remember as well.

B
A
D
C

Options D and C seem more like what I would expect for packaging and advertising for this type of product, but options B and A draw me in for their creativity, so I would be more likely to click on those to learn more. Especially the ninja option.

B
D
C
A

I chose based on the packaging. Option B is the most interesting to look at based on the branding alone.

B
C
D
A

I chose by options that look interesting, informative, and professional

B
D
C
A

Quickest to make out what it is and know what it is used for.

C
18 responses
C
A
B
D

C, the design and overall image makes it look very attractive and appealing. I like the colors and details in the pattern.I also like A because of the humor in the design, it makes it more silly and fun.

C
D
A
B

I think this rough gray texture looks the best and has a good first impression for a product that eliminates odors and does it well

C
D
B
A

If I were shopping on Amazon I would likely click on option C because of the discreet design of the product

C
D
B
A

I like that C is natural and scent free, but I also like the activated charcoal in D and B, I understand that ingredient. I think A is silly, I don't take it seriously

C
A
B
D

I chose C as my first choice because I like the packaging, the images, the description.

C
B
A
D

i would click on the product in option C because it looks easy to use and effective

C
D
B
A

Yellow is too bright so it is not something I want, plus it reminded me of a board game so I had to really look at what it was trying to do. Normally I would pass it by. Option C looks more premium and seems like it would get the job done the best. Option D and B are okay, and I prefer not having ninjas in my shoes

C
D
A
B

I like that Option B comes with clippers, but the fabric seems very cheap. Option C has larger bags, which gives me more value for the money. Option A's banana shape is too gimmicky.

C
B
D
A

I think that option C looks like the most trustworthy and professional option. The design is organized and makes me want to learn more about the product.

C
B
D
A

I like how much space C, B, and D take up in shoes. The shape of option A doesn't seem like it would fill up the shoe space enough. I feel as if the sizes of the top 3 options will absorb enough scent and everything else, they would be effective.

C
D
B
A

I prefer Option C most because it is natural and unscented. It also has the most professional packaging.

C
B
A
D

Among the four available options, I personally find option C to be the most suitable one. This particular product is an excellent solution for eliminating unwanted odors from shoes, gym bags, and sports gear. It is made of premium moso bamboo charcoal, which acts as an effective air purifying agent and deodorizer.

C
B
D
A

C looks very modern and trendy, B looks trustworthy, D looks natural and A looks like it works well. love how easy it is to use this product!

C
A
B
D

C is a familar product. It is one that I have seen used by many people. It has great reviews and can be trusted to work

C
B
D
A

I've heard god things about both charcoal and bamboo, so it seemed to be a good combination.

C
B
D
A

I prefer the plain option as I don't want anything cute or showy.

C
D
B
A

The packaging is the most informative, shows exactly what the product is and how one uses it.

C
B
D
A

These look smaller and like they would absorb dampness as well as smell.

D
7 responses
D
B
A
C

I really like D, it makes it very clear what the product is and how it will work. It is straightforward and easy to understand. I don't really like any of the other choices, they seem too gimmicky to me. I just want a straight forward product that will make my shoes smell good.

D
C
B
A

I would go for something more conservative in terms of color, as in D or C. They catch my eyes more.

D
B
C
A

D seems like the highest quality product from these options and I prefer this color and design as well.

D
B
C
A

I really like the Smell Well branding and packaging in option D. I like that it markets itself as good for things other than shoes too. The Shoe Ninja in option B is cool cause it comes with nail cutters. I probably wouldn't buy anything that only uses natural ingredients (if you could smell my shoes you'd know why) or is shaped like bananas.

D
C
B
A

I selected Option D because it uses the word "natural" and this is very important for me. I like the idea of having a product with no chemicals or substances that could be harmful to me.

D
C
B
A

I like that this one gives the suggestion of bags as well because they smell too. I like the dark color of D and C. They both look full and like they would "Fill up" the shoe to be more effective.

D
B
C
A

I 0refer a simple design and dark colors, so D works the best for me. B and C are are around the same design space for me but B is ahead of C because of how much I like the name and logo. I just think A is dumb

Showing 50/50 respondents

OptionRound 1Round 2Round 3
C1st

36.00%

18 votes

42.00%

21 votes+3

64.00%

32 votes+11
A2nd

32.00%

16 votes

32.00%

16 votes

36.00%

18 votes+2
B3rd

18.00%

9 votes

26.00%

13 votes+4

Eliminated

13 votes reassigned
D4th

14.00%

7 votes

Eliminated

7 votes reassigned

Eliminated

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users