I wanted a more thoughtful, thorough and helpful response to the 1-star review and thought that clearer before and after photos would also be helpful.

SHIPPING AND HANDLING CHARGES

Nope. I actually think that this covers everything. Maybe a real customer testimonial section that is better than the reviews

Honestly no, this is very thorough and it is telling me exactly what this is intended for

More color options would make me consider the product more. I thought the colors could use a few more.

I would not buy this product because it is very expensive.

If there was anything that would prevent me from buying the product would be the lack of more pictures. I would like for it to have more pictures than what it currently has

No, there isn’t anything missing and I would definitely purchase this product

Upon reading I was looking to see where the product/hair color and or 'touch up' kit is made. I was hoping to see that the product is made in the USA. I like to buy all products that are made here in the USA.

I want to see what actually comes in the box before I buy the product.

I would definitely use this if I colored my hair. Looks easy and effective. Good reviews for the most part.

This is perfect! I looked for everything I would need to check before buying hair dye and it was all here, plus extra bonus things! The things I checked for, were the ingredients list (you have it there) due to allergies and warnings. I also check to see if there's a color sample (you show the color, yes.) and the instructions and to see how long it would last. So, everything I wanted to see or needed to see was there. On top of that, I loved that you added a video instead of just photos! That made it even better. i can't find anything that's missing and think this is the perfect layout with all needed information.

I think everything that you need to know about the product and how to use it is on this page. There is a lot of information.

I would want more images of the contents of the box. Otherwise the information is sufficient.

I don't think there's anything missing. I think there's all the info we need and also the reviews make me trust it.

I just want to know if this will harm my scalp

The product packaging itself seems to be missing a picture or some type of illustration. The overall description and supplemental photos, reviews are good, but the packaging needs a picture, such as the classic picture of a model that shows the example of the hue that you are purchasing.

I'd like to see an actual person who has used the product

No, i would totlaly buy this. I would like to see customer reviews up fron though.

From the information that is listed here, I cannot see anything that could be missing. The information that is given is quite extensive and leaves me with more information than I even need.

I think the box of the product looks very plain and simple. I don't know if it would get my attention and I would probably not notice it.

No it is really good. i like all the information and details that it has

I think that it should list how long the hair color actually lasts in your hair. It doesn't say "two weeks" or "two months". It's really hard to tell how long after dying it will remain. It says "permanent", but all hair colors are permanent and they all come out eventually either through growth or through general washing of your hair. The price is a bit steep, and not something that I would usually spend money on. I have seen hair dyes go for much cheaper (~$20 or less). That is a main reason I wouldn't buy this product. Add on, the information that is listed is "too much". There is a limit to how much a consumer wants to read before buying a product. This ad/website has way too much information on it, and can easily be cut in half.

Nice interface, very descriptive and comprehensive. i don't think there's anything missing

I feel that this product has everything that I would look for if I wanted to dye my hair a different color. It shows you a before and after and this is really important for this type of product. Overall everything that needs to be listed is listed and nothing would stop me from buying this product if I needed to touch up my hair.

I think that this is pretty comprehensive. The biggest thing that I see missing is I also like to see what the product looks like. I would like to see the actual product itself. I love the inclusion of the video.

There is nothing missing I would buy this product

I do not color my hair, so I do not think that I personally need this, but it looks like it has everything I would need to know

I would love to see before and after pictures of people who actually used this product. That would help me to see if the product would work with me, and if it worked for others with similar hair. For the pictures, I'd like to see a wide range of colors and hair types so I could see the versatility of the product.

I don't think there's anything missing. It looks like a very thorough listing to me. I would buy it based on this.

I would gladly and confidently buy this product! It is thoroughly and comprehensively presented.

I would like to see customer's photos alongside their reviews.

I feel like there is a lot of information in this ad and that it gives a very good description of what the product is and what it does. I like that there are photos and videos of how it works and what it should look like after you use it. I think that it is a very good listing and ad and I think that people would be able to follow it and understand how the product works perfectly.

I couldn't zoom out and see what are included in the kit, its hard to see it. I wish the kit items are on the front image of the packaging box for better understanding or at least the design of the bottle.

My first item that's missing is to know if it's cruelty free. I wouldn't buy it if it weren't marked somewhere as such. The second item is a nice to have but not necessary. Gloves are hard to reuse so only including two, which would be used on the first application sort of isn't as nice for the second application.

i think there could be more in the color matching area...if you are just touching up you really want a good match!

I would have more information about the colors, I am leery of buying hair color online because I don't know what it is really going to look like.

There is a reasonable amount of information provided.

The infographic is thorough and succinct. The context is easy to read. I will click and recommend asap.

Good information and images used. Thorough and thoughtful of purchasers

I think this is a great product page. I love his it's super informative, but isn't overly complicated -- everything is laid out clearly. My only want would be for the color options available to be shown a bit larger so I could have a better idea of what color would work best for me.

This is very thorough explanation of everything. It is well organized and informative

I would want much bigger pictures of the color options with clear descriptions of each color since I'm attempting to do a color match online

Yes, the cost would prevent me from buying! I would not pay that much for two applications.

No it is pretty complete. Good descriptors. The price is a bit high for me.

The video shows before and after but that is only demonstrating what it would look like on that person. I would like to see a color swatch of hair showing exactly what color the shade is to help me better determine if this is right for me. The box alone does not give much information and does not do an adequate job of telling me what the color is. The ad is overloaded with too much info.

It is completely perfect. Nothing is missing or preventing me from buying this product.

No. It's a very thorough listing and packaging with all of the information I would need to make a purchasing decision. I don't see anything wrong with it or any information missing. On the contrary, it's more information than normally you would get with this type of listing.