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Ranked

Poll complete
50 people answered in about 2 hours.
50 US-based respondentsNovember 21, 2019Public
November 21, 2019Public

Q: Which product-price option is most attractive?

Ranked poll

PickFu winner
A option image
A
18 votes

54%
3rd place
B option image
B
15 votes

30%
2nd place
C option image
C
17 votes

46%

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Response flags
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Keywords
21
7
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5


Options
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Gender identity
27
22
1
Age range
1
5
23
13
5
3
A
18 responses
A
B
C

$31.99 is an attractive price point for these 2 baskets, albeit kind of expensive

A
C
B

I think the close up diagram of the basket will probably be more concise (especially since there's specific numbers involved).

A
C
B

A is better than others

A
B
C

I could make due with 2 large baskets instead of 3. I also prefer the cheaper options.

A
B
C

Option ABC is best

A
C
B

The level of detail shown is crisp and appropriate for displaying the product in a proper light.

A
B
C

For something like this, I would always want to save a few dollars, so I'd choose the one that looked like I was getting a little bit more for a little bit less, so I'd pick the 31.99 one, first A because it looks like you're getting more because of how they're stacked on top of each other. I like it more than B because it's closer up to me and looks bigger due to that. I like B because it shows how they can be stacked or used alone. Lastly, C is ok, but because it's 34 I would only buy it if I hadn't seen the other listings, if they weren't available.

A
B
C

A is better than others

A
B
C

A and B are pretty close to each other in terms of preferring. I wouldn't want C.

A
B
C

I like the square baskets shape

A
B
C

I like option A and the 2 square baskets for $31.99. They seem to be a more standard size and Ilike the price.

A
B
C

A and B seem more practical for size. C seems like overkill being taller. I think it would be hard to find enough room for the baskets in C.

A
C
B

A is by far my favorite choice. The product image, as well as the text are large and easy to read. C and B are both acceptable, but a little too small and they both look like sketches rather than the actual product

A
C
B

I ranked the design for these office racks that I would most likely buy from most to leat.

A
C
B

I would rather have two larger baskets than three smaller ones.

A
C
B

The larger photo let's me clearly see the product dimensions and details

A
C
B

31.99 is always going to trump 34.99

A
B
C

You always want to show a product what it really looks like. So people dont write bad reviews because they think they got a bad deal. So if the product is shorter in the inside it should be shown that way. A close up is better of his they go together.

B
15 responses
B
A
C

3 baskets feels like you are getting more value (even if it takes up the same amount of space)

B
A
C

B is better than others

B
C
A

The option B is more versatile as it is thinner and fits more places. Option C is better than A because it comes with more.

B
C
A

Option B's design makes the most sense to me over the other two choices.

B
A
C

B because the three wider but low baskets works for me and the price is good. I need three baskets to keep my items separated when I'm working so this is perfect. B is okay, but I couldn't separate as well with two baskets and C is too small for storage and too tall if set up for my purposes.

B
A
C

The low basket seems like the best value.

B
A
C

Option b feels like it would bring me the most value with the price and the three baskets for the dimensions that they are. I would have a clear use for this (craft storage and closet storage) as well. Option a only has two baskets compared to option c, but I think option a has a better size dimension. I think a bigger basket has more appeal since there are less limitations on what can fit into it. I liked option c the least because of the smaller size despite there being three baskets. I think it is more efficient to get the smaller amount of larger baskets in this case.

B
A
C

I prefer the option that is wider and shorter because I think that it would be more versatile. Some of the narrower options I think would be less functional.

B
C
A

I like the smaller size because I think it would be a bit more functional.

B
C
A

Options B and C are most attractive because of the depth and size making them more versatile for holding items and stacking.

B
C
A

I based my decision on how much space you would get per dollar.

B
A
C

I prefer the flatter baskets because I feel like they would fit better in my cabinets. I think the taller ones would not fit well.

B
C
A

i like the choice b best because they look smaller and more compact like they wouldnt take up your entire desk

B
A
C

The low baskets are more useful than the square ones I think and the more expensive option is just not worth it.

B
A
C

It looks the most useful in everyday use.

C
17 responses
C
B
A

C is better than others

C
B
A

I think that the most attractive price option is the deeper baskets that are also the most expensive. You receive the most storage with these baskets, but you also receive the most total baskets. The other prices are only a few dollars less, so the bang for your buck is clearly represented by Option C.

C
A
B

I like the larger baskets. You can store more stuff in them. The design is very nice and the color would blend in very well.They stack well and don't take up much space. It looks like handles on the top of the basket to make it easy to carry or move around

C
B
A

Like to have more baskets

C
B
A

C gives me the best angles of the product so I can visualize it best.

C
B
A

I prefer having a 3 pack and larger capacity.

C
B
A

A pack of three baskets is best, and the larger the picture the better

C
B
A

I think it's best when you see all the options.

C
A
B

C shows the stacking functionality the most clearly.

C
A
B

The baskets looked deeper in C

C
A
B

More descriptive look

C
A
B

This is attractive because for a few dollars more you get an additional basket. I prefer option A over option B because even though you only get two baskets, they are taller and seem as though they could be more versatile.

C
B
A

For a couple of dollars more I get 3 baskets which are narrower and I could really use. This is my choice.

C
A
B

I prefer the larger baskets to purchase.

C
A
B

C let's me see the dimensions and features in a large and clear picture

C
B
A

People want more bang for their buck and largest storage size.

C
B
A

C feels like the best deal, like I'm getting the most for my money and more flexibility with the higher baskets.B is the same, but not as tall so that's why it's number two.A I'm only getting two.

Showing 50/50 respondents

OptionRound 1Round 2
A1st

36.00%

18 votes

54.00%

27 votes+9
C2nd

34.00%

17 votes

46.00%

23 votes+6
B3rd

30.00%

15 votes

Eliminated

15 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users