Head-to-head

In this survey, Option B emerged as the clear winner with 11 out of 15 votes. The primary reason for Option B's success seems to be the perceived credibility and professionalism associated with the content creator. Respondents mentioned that Option B appeared more trustworthy due to being licensed, which set her apart from Option A. Additionally, respondents found Option B's presentation style to be more appealing and friendly, leading them to prefer her content over Option A. This indicates that characteristics such as trustworthiness and likability played a significant role in determining the preferred content creator.

Across all options, three key topics emerged as important factors influencing respondents' preferences: authenticity, visual appeal, and readability. Respondents valued authenticity in content creators who demonstrated actual product use or provided genuine reviews rather than appearing overly produced or advertisement-like. Visual appeal also played a crucial role, with respondents expressing preferences for creators who presented themselves attractively or had visually appealing videos. Moreover, readability of text elements such as titles and descriptions was highlighted as a factor influencing viewers' decisions to engage with the content.

Based on these poll results, it would be valuable to further investigate how different presentation styles impact viewer engagement on TikTok. Hypotheses could include testing whether a more relatable or aspirational approach resonates better with audiences seeking soap-related content on social media platforms like TikTok. Additionally, exploring the impact of specific visual elements such as font choice and background colors on viewers' perceptions could provide insights into optimizing video content for maximum audience appeal. Finally, conducting follow-up surveys to delve deeper into how factors like trustworthiness and relatability influence consumer behavior when engaging with soap-related content creators could offer valuable insights for brands looking to leverage influencer marketing strategies effectively on TikTok.