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Head-to-head

Poll complete
50 people answered in 24 minutes.
50 US-based respondentsMarch 14, 2016Public
March 14, 2016Public

Q: Which book cover design do you prefer?

Head-to-head poll

PickFu winner
A option image
A
39 votes

78%
2nd place
B option image
B
11 votes

22%

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Response flags
0
A
39 responses
A

I like having the image as a background, it feels more authentic.

A

It looks more professsional/informational, like it's going to teach me something using interesting metaphors instead of telling me a story.

A

It's a clearer image of rain.

A

I like A better than B, but barely so. The subtitle gives me pause and I think both the covers don't adequately convey what the book is about, but if I have to choose, I find A more aesthetically pleasing.

A

The bokeh and rain drops make the art really appealing.

A

I like the actual picture of rain in choice A, the second choice is a little confusing.

A

Don't see or feel rain in the other one.

A

I like this one better

A

I like the graphic of the window

A

MORE NATURAL LOOKING RAINDROPS

A

I like the picture of rain on the window to go with the title

A

A. Prefer the colors and overall design. Font.

A

A looks better and seems more related to the book.

A

I think it has a realer look

A

I think cover A looks better. I don't like the font in cover B.

A

The addition of the vehicles gives the connection to people which has stronger ties to connection in the title.

A

The colors are much more appealing to me. The other one is too bland and boring.

A

I like the real rain.

A

I like the look of the realistic rain

A

I always find the reality of a photographic background image to be more appealing. 100% lean towards option A.

A

I'm not a fan of bright cover art.

A

the image actually relates to the title of the book with the rain drops on the window

A

I think the real looking rain looks much better.

A

I like my choice because it has a direct connection to the title. It also gives a more modern and artistic feel to the cover

A

There is a clearer picture on this book that pertains to the title.

A

Option A seems less sugar-coated. It seems like the subject material might not be happy-go-lucky, which doesn't fit option B.

A

I like the image and the font much more than cover B. Cover B looks like it is covered in pills and I'm not sure that is the connection I need.

A

The background picture is more like the title and looks more mysterious.

A

The rain picture goes with the title.

A

like the realistic one better

A

the imagery has a lot more to do with the title than the other book

A

More intriguing.

A

It looks more professional.

A

Just looks better and fits the title

A

The cover shows rain -- I am not sure about the dots on the cover of option B

A

A is better but it could be better.

A

I don't care for the font used in Option B. I don't think Option B is a bad concept though. The cover is compelling in Option A, but it might not convey the message you want. It strikes me as a thriller or modern literary fiction.

A

like the realistic rain

B
11 responses
B

a looks like it should be a true crime novel.

B

It looks less generic than the other one

B

the cover seems more modern

B

These both are decent but I prefer the understated and more elegant looking blue-ish one.

B

I prefer the font and coloring in B. I also like the "join the dots" insinuation.

B

B seems modern and interesting

B

Option B looks happier and upbeat.

B

A is too '90s design. B feels modern!

B

I prefer B because it is a unique interpretation and visualization of rain. Additionally, this depiction of rain seems more consistent with the title and content of the book. Therefore, B is a better choice as it is more likely to appeal to and engage more potential readers.

B

Better background

B

The white background makes it easier to read the title

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users