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Amazon product variant test

Poll complete
30 people answered in 26 minutes.
30 JP-based respondentsDecember 4, 2023Public
December 4, 2023Public

Q: Which iced tea pitcher would you be more likely to buy, and why?

Ranked poll

2nd place
A option image
A
10 votes
33%
PickFu winner
B option image
B
16 votes
53%
3rd place
C option image
C
4 votes
13%

AI Summary

Based on the survey results, Option B emerged as the winning choice for an iced tea pitcher. This option received the highest number of first-choice rankings (16 out of 30 respondents) and had a significantly higher score than the other options. The characteristics that set Option B apart from its competitors were convenience, size, and design. Respondents appreciated its convenient size that easily fit in refrigerators, making it practical for storage. Additionally, they found its design aesthetically pleasing and easy to use, with features like a large top mouth for easy pouring and a sturdy handle. These unique attributes likely contributed to Option B's victory by addressing key consumer needs.

The top three topics that emerged as important across all options were functionality/ease of use, spill-proof design, and storage capacity. Respondents consistently mentioned these aspects when explaining their preferences for different options. They valued functionality and ease of use because they wanted a pitcher that was simple to operate without any spills or messes during pouring or handling. Spill-proof design was crucial to prevent accidents or leaks while serving beverages. Furthermore, respondents considered storage capacity important since they desired pitchers that could fit easily in refrigerators or door pockets.

Based on these poll results, several hypotheses can be suggested for further testing related to consumer preferences regarding iced tea pitchers:

  1. Investigate whether there is a correlation between aesthetics/design elements and purchase intent: Determine if consumers are more likely to choose an option based on visual appeal alone.
  2. Explore whether materials used in construction influence perceived quality: Assess if respondents associate certain materials (e.g., glass vs plastic) with better durability or overall product satisfaction.
  3. Examine how price sensitivity impacts preference: Analyze if respondents' willingness to pay differs based on their ranking choices; determine if certain features justify higher price points.

By conducting additional research focusing on these hypotheses within the context of this survey's findings, businesses can gain deeper insights into consumer preferences and tailor their product offerings accordingly.

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Response flags
0
Options
0
0
0
Gender identity
15
15
Racial or ethnic identity
28
2
Education level
11
1
2
13
3
Age range
1
4
13
10
2
A
10 responses
A
C
B

I like the design of the bottle.

#2

Mark response helpful
A
C
B

I thought it was the easiest to use.

#3

Mark response helpful
A
B
C

Because the lid is firm, it is spill-proof and easy to pour. It is spill-proof and easy to pour.

#5

Mark response helpful
A
B
C

It doesn't spill and doesn't seem to take up a lot of space when stored horizontally.

#6

Mark response helpful
A
C
B

I chose the ones I thought would be easy to use.

#12

Mark response helpful
A
C
B

Looks stylish and easy to use.

#17

Mark response helpful
A
C
B

It seems like a size that would easily fit in a refrigerator door. Seems like it would be easy to take and hold.

#19

Mark response helpful
A
C
B

I chose it based on its compactness and the ease of holding the handle.

#27

Mark response helpful
A
C
B

A and C seem to fit nicely in the door pocket of the refrigerator C looks more difficult to hold by the handle

#29

Mark response helpful
A
C
B

The shape of handle A is most suitable for storing in the door pocket of a refrigerator. The lid part should be as simple as possible for easy cleaning, so A or B is better.

#30

Mark response helpful
B
16 responses
B
A
C

Convenient and good size to fit in the refrigerator.

#1

Mark response helpful
B
A
C

I just saw the product information and ranked it functionally.

#7

Mark response helpful
B
A
C

The bottle's top mouth looks large and easy to wash.

#9

Mark response helpful
B
A
C

Because it looks easy to pour, because the outlet looks comfortable Because I like the design

#10

Mark response helpful
B
A
C

Chosen for its design and ease of use.

#11

Mark response helpful
B
A
C

It feels solid and stable, so I think it can be used with confidence.

#13

Mark response helpful
B
A
C

I chose the bottle because the shape of the bottle seemed to allow it to be placed flat, so I thought it could be stored in the refrigerator. I also chose a bottle with a handle as large as possible.

#14

Mark response helpful
B
C
A

The handle is shaped in a way that makes it easy to hold. The size itself is also reasonable.

#15

Mark response helpful
B
A
C

I chose a handle that would be hard to break.

#18

Mark response helpful
B
A
C

I chose the order in which they seemed less likely to spill.

#20

Mark response helpful
B
A
C

It is easy to store in the refrigerator and tastes great.

#21

Mark response helpful
B
C
A

Ease of washing. Does not seem to break

#22

Mark response helpful
B
A
C

B seems to be the easiest to wash. It looks like you can turn the top part and it will come off to the handle. Also, it seems to be less likely to spill even if it falls over.

#24

Mark response helpful
B
C
A

Seems easy to wash even the bottom of the container. Looks easy to put in the refrigerator.

#25

Mark response helpful
B
A
C

B because I thought it was the easiest to store in the fridge and A because I thought it was easier to hold than C.

#26

Mark response helpful
B
C
A

Because the square shape is leaner for storage.

#28

Mark response helpful
C
4 responses
C
A
B

A is very simple and slim. Cold drinks look better the slimmer they are.

#4

Mark response helpful
C
B
A

The contents are easy to see and the long, narrow shape makes it easy to store and remove from the refrigerator.

#8

Mark response helpful
C
A
B

easy to handle with a handle that is easy to hold

#16

Mark response helpful
C
B
A

C seems to be the simplest design and easiest to use

#23

Mark response helpful

Showing 30/30 respondents

OptionRound 1
B1st

53.33%

16 votes
A2nd

33.33%

10 votes
C3rd

13.33%

4 votes
AI Analysis
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AI Themes
PickFu+
A

Likes

  • Design of the bottle
  • Ease of use
  • Spill-proof and easy to pour

Dislikes

  • Takes up space when stored horizontally
  • Not as easy to wash as other options
  • Handle may not be as sturdy
B

Likes

  • Convenient size for refrigerator
  • Easy to wash and store
  • Solid and stable

Dislikes

  • Lid may not be spill-proof
  • Handle could break easily
  • Shape may not fit well in refrigerator door pocket
C

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