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Head-to-head

Poll complete
50 people answered in 7 minutes.
50 US-based respondentsJune 10, 2015Public
June 10, 2015Public

Q: Which contemporary novel would you rather read?

Head-to-head poll

PickFu winner
A option image
A
38 votes

76%
2nd place
B option image
B
12 votes

24%

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Response flags
0
A
38 responses
A

girls are sexy

A

Makes more sense with the person in the photo

A

I dislike the blurry photo

A

If the point is to sell sex, you might as well include a provoking image

A

This is sexier.

A

Not sure why this cover image is more appealing, but without knowing more about the contents, it seems to follow with the title better than the pleasurable little neighborhood.

A

The cover is eyecatching.

A

Option A seems like a more fitting cover considering the title and suggested subject material.

A

I chose option A because the title has to do with body parts and the image on the cover seems to depict that.

A

The picture of the woman represents the titles quite a bit better in my opinion.

A

The cover image fits with the title.

A

The cover image of this example is more appealing to me.

A

The picture looks more interesting.

A

Great cover and it caught my attention right away :)

A

I wish I didn't like the one with the woman on the cover, but I do because it makes more sense with the title and I like the colors.

A

I like the cover a lot more.

A

it looks better

A

Image A seems to be most appropriate for the type of book it seems to be.

A

I like the picture of a beautiful women.

A

the woman makes the cover more appealing

A

The picture makes it sexier.

A

The cover is not only a bit sexier but makes more sense given the context of the title.

A

I think the cover of A goes better with the title and it certainly makes me much more interested in reading it.

A

I assume it's a book about an eating disorder, and the first cover conveys that more clearly.

A

She looks pretty

A

Its obvious. The YA audience for that book clearly would prefer the mild titillation of the title picture of A.

A

The picture is more more fitting for this title

A

Just the book cover itself looks more interesting

A

more relevant cover photo

A

I would choose this one because I like those cut offs

A

If the book is about desire, then seeing a human body is much more meaningful than a quite neighborhood street.

A

More seductive

A

Cover A allows me to connect myself to the main person in the story. Seeing an image of the female makes it more personal.

A

Option A is better because the cover background is actually relevant to the title whereas in option B it's not really even related and seems random.

A

Option A's cover looks like it has more to do with the actual title, and would probably be more eye-catching to someone browsing without even looking at the titles.

A

This picture seems to fit together better with the words in the title, making it more intriguing.

A

Option A , because it makes sense. Not sure about B, doesn't really click for me.

B
12 responses
B

"A" looks like a trashy romance book

B

The font of B and background makes it much more readable and interesting.

B

the cover has brighter colors

B

I probably would have no interest in option A, but would be curios about option B.

B

It would stand out from other books that had people on them.

B

The backing image on Option B makes it easier to read the title, I find it more pleasing to look at.

B

Choice A seems like a romance novel because of the cover. I do not read those so I selected B, which does not make me think it is a romance novel.

B

The cover of book A makes it look like a trashy novel.

B

The title sounds like a dumb romance novel, but with the cover on option A, it definitely looks like one. The other cover looks like it could be something else and makes it more interesting.

B

The cover appeals to me more than the other choice and it is more simple than the other choice.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users