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Head-to-head

Poll complete
50 people answered in 12 minutes.
50 US-based respondentsOctober 30, 2014Public
October 30, 2014Public

Q: Which tagline would make you more likely to pick up the book?

Head-to-head poll

PickFu winner
*** 21 DAYS IN MAUI *** A return to truth, beauty and the art of being free.
A
40 votes

73%
2nd place
*** 21 DAYS IN MAUI *** A return to truth, beauty and what I already knew when I was 12.
B
10 votes

18%

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Response flags
0
A
40 responses
A

more simple, i like it

A

Both are too wordy, but that ones not quite as bad (a)

A

Simpler and more open ended.

A

I don't really care about you when you were twelve.

A

last line being free snags me

A

Option B is just terrible. It doesn't convey anything to the reader. How are we supposed to know what the author knew at the age of 12?

A

Short and to the point

A

I like the fact it doesn't reference a kid's age... makes it more appealing to adults.

A

I like this one better

A

I prefer the slightly shorter tagline of Option A, it sounds better to me and doesn't give away too much about the content of the book.

A

Seems like a more serious title compared to the other one. Simpler and more direct as well.

A

omit the 12 year old part

A

Being free great

A

Makes me think the story is going to be about a 12 year old

A

The first choice has a better ring to it.

A

I think the part about "what I knew when I was 12" is a little strange.

A

Who wouldn't love the thought of being free; and the beauty of Maui, just makes everyone smile.

A

Sounds more intriguing than other choice.

A

"Free" sounds always great.

A

option A would get me to look at the book and buy it!

A

I wouldn't want to read about something I already know

A

shorter is better, even though I love the "knew when I was 12"

A

I knew nothing when I was twelve. That statement would not make me want to pick up the book.

A

Sounds like a more interesting title.

A

I like the idea of being free.

A

It sounds much better to me

A

Much better. The other one doesn't make sense.

A

I don't really understand the relevance of the second line about being 12 in Option B.

A

I think the mentioning of being 12 is a bit pretentious in the other title. I like the wording of option A better.

A

Choice A is more concise and to the point. I am attracted to less wordy taglines.

A

The art of being free applies to Maui more to me than what I knew when I was 12.

A

This tagline is more appealing because it covers a more broad understanding.

A

sounds happier

A

The ending has a better ring to it.

A

Option B feels too sarcastic with the "what I already knew when I was 12" part. I like the idea of the "art of being free" because it's more sophisticated sounding.

A

I didn't love either option, but A was significantly better than B. The reference to 12 year olds was strange and could be interpreted in many different ways.

A

I don't think the age part makes sense.

A

Second title is awkward

A

Why return to something you already know?

B
10 responses
B

sounds more interesting

B

Sounds more connected to persons feelings

B

A is good but the addition of what I already knew when i was 12 makes it a bit more intriguing.

B

I like the practicality of the title and it's childlike playfulness.

B

childhood is a nice touch

B

I like how the Option B title gives credit to young people.

B

The part about what they already knew when they were 12 sounds much more interesting.

B

it sounds better

B

i like this option best

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users