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Head-to-head

Poll complete
50 people answered in 13 minutes.
50 US-based respondentsNovember 17, 2014Private
November 17, 2014Private

Q: Which tagline would make you more likely to pick up the book?

Head-to-head poll

PickFu winner
21 DAYS IN MAUI How I gave myself permission to be free
A
32 votes
62%
2nd place
21 DAYS IN MAUI Sometimes the best therapist is your own inner voice.
B
18 votes
35%

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Response flags
0
A
32 responses
A

short and i can relate

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A

I like the empowering sentiment.

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A

shorter title

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A

Relying on myself

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A

This makes me interested in what he did.

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A

makes me feel i have control

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A

The other one is boring.

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A

It sounds less corny than the other.

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A

Sounds more liberating.

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A

I prefer the title that does not malign therapy.

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A

Giving myself permission is a better phrase than the word 'therapist'.

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A

I find A to be more intriguing and appropriate, as it's the author's story

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A

I love to read

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A

I think the call for independence strikes more of a cord to me.

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A

It seems more interesting. The other title is wordy and boring.

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A

I like that title, freedom of thought is very intriguing.

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A

I like the idea of freedom on a Hawaiian island.

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A

They both suck, but A sucks slightly less.

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A

A is shorter and more to the point. In B, the word therapist may turn people away.

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A

it's to the point

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A

The one sounds boring.

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A

Like this title more.

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A

I think option B is a bit clunky and sounds boring.

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A

Everyone has a definition of what it means to be free. Also, in to some degree, I think everyone wants to be more free, or thinks that they have some lack of freedom.

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A

sounds more positive

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A

Sounds more fun.

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A

This sounds like a good self-help book, about the author helping themselves!

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A

The title is less convlouted.

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A

sounds interesting

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A

don't like the word therapist

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A

It's more self-actuating.

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A

Option A sounds more personal

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B
18 responses
B

I like the fact of listening to one self rather than paying for someone else as to what to do

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B

I like this one better

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B

Option A sounds very generic.

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B

Option B is WAY more enticing to me personally. Leads me to think of the reasons why someone might spend 21 days in Maui.

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B

sounds fun

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B

Choice B would appeal to me more because it sounds more interesting.

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B

Sounds like it would be more helpful, more advice, rather than just someone's story.

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B

I like tagline B because it's about self therapy which I feel is positive, and tagline A sounds kind of asinine because when you give yourself permission to be free, it doesn't really sound that free at all to me.

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B

GOOD ADVICE!

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B

This one makes me think about deep thoughts and is something that I may find interesting.

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B

This title is very inspirational.

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B

I like both and I am barely leaning toward B

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B

i like it

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B

Gives a sense of self confidence.

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B

"permission to be free" just doesn't sound right to me.

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B

Its catchier

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B

better quote

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B

It sounds more useful, it is hard to listen to your inner voice. It is harder to just let yourself be free.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users