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Head-to-head

Poll complete
200 people answered in about 1 hour.
200 US-based respondentsOctober 25, 2013Public
October 25, 2013Public

Q: Which book cover do you like better?

Head-to-head poll

2nd place
A option image
A
56 votes

26%
PickFu winner
B option image
B
144 votes

68%

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Response flags
0
A
56 responses
A

I like the nice bright pink. Very eye catching.

A

Solid pink stands out more.

A

The white text on a colored background seems more dramatic

A

the all pink background and white text catches my eye faster

A

I like the red one better because it pops more.

A

The pink definitely seems geared towards females. I also like that it is indeed a color contrast rather than white which seems a bit boring to me.

A

colors are better

A

I like darker colors.

A

Option B looks like it would only attract females

A

All pink looks better

A

Choice A stands out more and I would definitely notice it over other books in a bookstore or library.

A

I think the main color being pink is more eye catching.

A

The contrast helps you read the title easier.

A

The pink really accentuates the book and is eye catching.

A

I like the white lettering on the pink cover better - it stands out.

A

its good and pink

A

The color is more bold and cohesive. Would stand out better on a bookshelf.

A

the pink pops and i am attracted to that more than the other

A

It stands out

A

You can see the black design better on the pink background.

A

I like the white font. I think it looks nice.

A

I think the text stands out better in option A

A

The color make you want to study the book cover longer, Made me a little more curious than the plain white.

A

the white letters stand out more against the all pink background

A

like the color scheme more

A

i like the look

A

Catches my eye more

A

The dark background is easier on the eyes.

A

The pink cover really stands out over the white one and makes me more interested in picking it up and reading what it is about.

A

The pink background is more appealing for the eyes

A

Option B has to much white space and white in general. The designs that are in the background of option B, are too highly contrasted, and draw attention away from the relevant text.

A

The hot pink cover catches your eye faster.

A

i like the hot pink background

A

like pink cover better

A

Easier to see the background graphic in A

A

I don't like the white background

A

It looks better in contrast with the writing. It also "pops" more.

A

Choice B seems a little overdone.

A

Color makes it appear more friendly, less of a strenuous read.

A

It looks less busy

A

I enjoy both equally.

A

The book is more colorful. White in this situation seems dull, generic, and boring. The other book stands out more and I would be more willing to take a closer look at it.

A

I think the read really stands out.

A

A is a little more pleasing to the eye. B is a little to bright and harder to look at in my opinion

A

It has a spark into it because it has more colors.

A

The hot pink background and bold white text stands out better overall against other books. Option B would look too much like many other books already on shelves and may have trouble catching readers'/buyers' attention. Go with Option A!

A

Something about the angle of B turns me off. I feel like the book is already pointing away from me, while the pages of A entice me to open the cover.

A

It's more aesthetically pleasing.

A

brighter cover

A

The more pink one was more eye catching

A

I like the White on Pink better for some reason, maybe the contrast.

A

It looked better than B.

A

The white background in option B causes the focus to be on the black Lettering. I like option A better because the focus is on the title of the book.

B
144 responses
B

I like that you can better see the contrast of the shapes in the background on the white, but still have the pink color.

B

The pink stands out better on the white background.

B

I think the white background seems more professional and like it better.

B

I like option B better because it's easier on the eye and more clear to read.

B

The white background makes it look more appealing

B

The pink is too bright and in your face. The white looks better and more subtle

B

The other one has too much magenta.

B

like white better

B

A has to much pink, that will scare away certain readers.

B

Looks cleaner

B

I dont like pink that much

B

Looks better with less pink.

B

I like more white in the cover than pink.

B

The pink font on Option B is eye catching but not blinding like the pink cover on Option A.

B

I like the pink lettering. Choice A has too much pink from the background so its a little overwhelming.

B

too much pink in option a, not pleasing to the eye

B

B is such a eye catcher!

B

Stands out more

B

I think the white background looks more grown up, like the information would be good. While the pink background seems like a childs book.

B

Option B has more contrast and is easier to read.

B

Less pink is better.

B

The white background helps the title stand out better than the pink background

B

White background with pink print is easier on the eyes.

B

All pink is a little too girly

B

it looks less girly

B

The colors are more pleasing to the eye.

B

The white background contrasts better with the pink letters.

B

The bright pink would not make me want to flip to the back and see what the book was about.

B

Stands out more

B

option b catches my eye more

B

I prefer the white background with the pink text.

B

I like the white cover with pink accents. The other one is too much pink.

B

Prefer the color contrast

B

The white background makes the title appearance more bold. I think it helps make the book stand out more.

B

Option A had way too much pink.

B

I like the cleaner, simpler look of the white background.

B

The solid pink in A is too overwhelming

B

The hot pink is a little too overwhelming and might discourage some males (I think) from picking it up. I like the color usage in cover B much better.

B

The full pink cover is distracting.

B

option A looks too breast-cancer ish

B

It makes the title pop and easier to read. Additionally, the small description sticks out better

B

Brighter and easier to read.

B

the cover is much more appealing

B

I like the cover a lot more than A.

B

Pink and white looks better than just pink.

B

I like the cleaner look. Option A is too loud.

B

stands out better

B

B has nice contrast while being easier on the eyes (the full pink background of A is tiring to look at)

B

the black on the backgound stands out more

B

It's easier on the eyes.

B

Option B is easier on the eyes and the contrast of the text on the white background stands out more.

B

I think the other one is too pink

B

The title and other information seem to pop out more on Option B, giving the most important things the attention. Option A seems more geared to looking pretty rather than selling a book and its content.

B

don't like the all pink background

B

It looks more appealing, you can see the background image better

B

That background design pops more on the white

B

Easier to read color on white than white on a color IMO. And looks just cleaner.

B

It has less pink

B

Love the white background.

B

White is more clean and vivid.

B

Less pink looks nicer.

B

The white cover shows the networking design better

B

It's more dynamic and has more contrast.

B

The white space makes the text pop.

B

Option B appears to look better to me and pops out more, because of the pink lettering on a white background.

B

I don't care for the color pink so the less of it the better.

B

It looks a little more professional. The other has too much pink.

B

I think the background image stands out better

B

White background

B

I love the colors, but the white in the background stands out so much better than the pink.

B

If the majority of the book is pink I think its for women only

B

The extreme amounts of bright pink in A makes me think the author isn't smart. The pink letters on a white background is feminine but not obnoxiously.

B

i like this front cover better, even though the saying ''never judge a book by its cover''

B

The white background makes the font stand out much more.

B

I like the white background a lot more, easier to look at

B

This book looks more professional. The other book had too much pink.

B

Looks more simple

B

I like the choice of color better

B

The title stands out more and is easier to read, plus I just like the design better.

B

The black and the pink text really stand out more against the stark white background. I also love the hot pink spine. I think hot pink is overkill on Option A. Option B looks fresher and more up-to-date.

B

More pleasing to the eyes

B

highest contrast for the important things. easier on the eyes

B

The contrast in color works better with the words beings darker than the white background.

B

I'd rather the pink text on a white background than the opposite as it is easier to read (although truth be told I don't like either cover).

B

I like book B better because I feel like the white background with the dark pink letter allowed the title of the book to stand out more.

B

The white background is more visually compelling. Better contrast.

B

I like the white background better

B

The pink on white is more catching and less abrasive than 100% pink

B

Doesnt look so much like a chick-lit book.

B

Doesn't make my eyes bleed as much.

B

the white background makes the lettering stand out more

B

The two tone look (cover and binding) is very appealing to me.

B

The use of whitespace in option B draws the eye better than the pink used in A. A's use of the opposite just doesn't seem to pop out as much.

B

color contrast is appealing

B

Not as pink, looks better.

B

easier on the eyes

B

Looks much classier

B

I think the white background is easier to read

B

I prefer the cover with the white background, it's easier on the eyes.

B

The white background appears more professional. The pink background has too much going on.

B

The use of color grabs my eye and makes me read the title better than Choice A does.

B

Less pink, more attractive

B

The white background makes the print stand out more.

B

it really looks better

B

looks more appropriate for a book

B

Background looks cleaner; design is not lost due to better contrast.

B

White background is nicer than pink.

B

The detail in the background design shows better. It does not look obnoxious, merely bright. White background makes the text more legible and serious looking.

B

White background makes it easier for title to stand out.

B

I just feel the pink is overdone on the other cover.

B

The contrast makes it easier to read.

B

I think it is more aesthetically pleasing to see, eye catching.

B

easier to read

B

I like the coloring on the book and it just looks more authoritative

B

Red text over white background looks more aesthetically pleasing

B

A has too much pink.

B

Too much pink in choice a.

B

Option b is easier to read and more appealing.

B

Im a guy and if there is too much pink going on I would be embarrassed to carry a women's book.

B

The all pink one is just a little overwhelming in color. It cheapens the book.

B

Option B has less pink on the cover and stands out better.

B

I think the other cover is too much pink.

B

I like the contrast between the white and pink in Option B, so that's my choice.

B

The white background stands out more and would be more likely to catch my eye when walking through a bookstore.

B

Better design

B

Better Contrast

B

I love the pink but I like the combination of pink and white even better

B

I think image B presents a more clean look. It is something that is more likely to draw my attention.

B

I like how the colors contrast with each other. I think with design white space is very important especially when you display graphics over them. Seeing the design over white makes it edgy and clean.

B

The full pink color does not look nearly as professional as the white and pink.

B

Option B looks slightly less boring than option A.

B

The pink font really stands out against the white background and looks really different.

B

A has too much pink for the type of book that it is.

B

You don't see pink on white very much these days.

B

Looks less... girly

B

I feel like the pink on option "A" is too overpowering

B

Better contrast

B

I like the contrast of colors better on book B.

B

I think the white background makes the title stand out better. Too much pink on the first book. I would probably not look at the title because of the predominantly pink cover.

B

White background seems more clean

B

I prefer B because the I think the letters stand out better on a white background. I feel the other one looks to feminine and stands out too much.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users