Amazon competitor testing

Option B emerged as the winning choice in this survey, securing 51 first-choice rankings. The distinguishing features of Option B included its visually appealing design, the clear presentation of the product in use (e.g., shown in a crib), and a variety of color options. Respondents appreciated that Option B not only showcased diverse patterns but also provided practical context, making it easier to visualize how the product would fit into their own settings. This combination of aesthetics and functionality set it apart from other options.

Three key topics were consistently important across all options: visual appeal through color and patterns, practical demonstration of the product’s use, and variety in design choices. Many respondents emphasized their preference for vibrant colors and diverse patterns as seen in Options B and C. Additionally, seeing how the product functions—effectively demonstrated by Option B—was another significant factor influencing their choices. Lastly, having multiple design options available was consistently mentioned as an attractive feature.

To further test these findings, several hypotheses could be explored: First, investigate whether showing products in use generally increases purchase likelihood across different categories. Second, assess if offering more color and pattern choices universally enhances consumer interest or if this preference is specific to certain types of products like baby items or home decor. Lastly, evaluate whether combining practical demonstration with varied aesthetic choices consistently provides a competitive advantage over other marketing strategies that focus on either aspect alone.